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Social recruitment


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Whats all this about Social recruitment? What's in it for me!?

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Social recruitment

  1. 1. Social Recruitment… What is this all about?!
  2. 2. What is ‘Social’ recruitment?! <ul><li>Social recruitment is to optimally engage in the social networks and various similar fora, with the objective of fulfilling the hiring needs. </li></ul><ul><li>These are either needs of the customer organization or the individual recruitment specialist! </li></ul><ul><li>The primary goal of social engagement in recruitment, is to stay connected with the target audience – could be the candidate, the appropriate professional network, and build and appropriate employer brand. </li></ul>
  3. 3. How does this work?! (Does it work in a whiff?!) <ul><li>“ Social recruitment” as a term by itself is a misnomer! </li></ul><ul><li>It makes one feel that “social recruitment” is a process that helps one close mandates on hand swiftly. </li></ul><ul><li>NOTHING CAN BE FAR FROM TRUTH. </li></ul><ul><li>To do ‘social recruitment’, as a recruitment professional, you need to create that amount of “TRUST” in you as a good and honest recruiter. </li></ul><ul><li>A honest recruiter – whose goals are to create value for the customer and the candidate. </li></ul>
  4. 4. More on Social recruitment! <ul><ul><ul><li>Social recruitment can NEVER be just ‘transactional’ </li></ul></ul></ul><ul><ul><ul><li>It is at best a ‘strategic’ engagement, with a clear long-term horizon in mind. </li></ul></ul></ul><ul><ul><ul><li>Social recruitment is a process by itself. </li></ul></ul></ul><ul><ul><ul><li>It takes tremendous amount of time, efforts, and an understanding of the social media…. That never can happen in a whiff. </li></ul></ul></ul><ul><ul><ul><li>Social recruitment works well, if you stay engaged in the social networks/media, with a long term and honest engagement strategy. </li></ul></ul></ul>
  5. 5. How is this done? (Can I be a good “social recruiter”) <ul><li>A good “social recruiter” stays engaged on a consistent and continual basis in the relevant social media… Call it web2.0 </li></ul><ul><li>The engagement is all about offering views in the domain, giving your insights, speaking of trends in hiring across sectors, contemporary practices, and so on! </li></ul><ul><li>In a way, the best a ‘recruitment pro’ can do, is to create a NICHE for him/her in the space, and build on that. </li></ul><ul><ul><li>Finding and building on this niche is the biggest determinant of your success as a social recruiter! </li></ul></ul><ul><li>Each recruiter has a unique need. So craft your own strategy – based on your long term goals…. </li></ul>
  6. 6. The ‘how’ of being Social? <ul><li>The list or space in which you can engage is endless, and as dynamic as it can get…. By the minute </li></ul><ul><li>Try and be in the most important of the clutter (do your own research pls!) </li></ul><ul><ul><li>Some of these could be Linkedin, Facebook, Twitter, Youtube, Blogger, Wordpress… explore, explore…..this can be an endless/exhaustive list – tweak it as per your needs. </li></ul></ul><ul><li>Each recruiter has a unique need. So craft your own strategy – based on your long term goals…. </li></ul>
  7. 7. Keys to stay engaged! (how to remain a social recruiter?) <ul><li>Sustained efforts – continuous, consistent, constructive (call it the 3C’s) </li></ul><ul><li>Work on your own domain expertise, day in and day out – your credibility is the key determinant of your long term success. </li></ul><ul><li>Strategic is the key word – transaction is a subsequent gain – a by product. </li></ul><ul><li>Stay engaged, now, always! </li></ul>
  8. 8. The key challenge?! (Wasn’t recruitment always Social) <ul><li>Recruitment was always and will be always about being engaged socially. No two ways about it. </li></ul><ul><li>Social recruitment – is just optimal utility of technology (social media) – to create a better engagement/higher visibility/widespread credibility!) </li></ul><ul><li>The challenge is to remain engaged. </li></ul>
  9. 9. And the final word! <ul><li>Social recruitment is just not a low hanging fruit – don’t get to it if you are worried about today… </li></ul><ul><li>Its about being a marathon winner, not the sprinter! </li></ul>
  10. 10. Thank you <ul><li>Connect with me at [email_address] </li></ul><ul><li>Feel free to write with your views and criticism </li></ul><ul><ul><li>Muralidharan, Chennai </li></ul></ul><ul><ul><li>+919840935357 </li></ul></ul>