Social conversations - Are you ready?

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Social media presence is not just being there, but doing - engaging in authentic conversations with all stakeholders and prospects... Are you ready to engage in social conversations? Reputation management, and contemporary PR is all about being open to a dialog - collaboration is the new 'in' thing... Better not be on social media, if you think its good for a brand monologue or lecture!

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Social conversations - Are you ready?

  1. 1. SOCIAL CONVERSATIONS Who owns it for your organization? Muralidharan-@muralispeak
  2. 2. CONVERSATIONS ARE 24/7  You think conversations about your organization are driven only from within?  Reality check – the customer, employee, vendor or… just anyone who knows your brand can drive a conversation  Your communications team must monitor the environment for conversations 24/7 Muralidharan-@muralispeak
  3. 3. OWN CONVERSATIONS, OR PERISH!  When you monitor the conversations, you can control the direction of it..  Build on good conversations, and clarify all doubts and dispel skepticism when there are not to good ones!  Be firmly in the saddle – be at the centre of your brand “buzz” Muralidharan-@muralispeak
  4. 4. CONVERSATIONS – A PRIORITY  Make sure conversations in the social and real world are your top priority  Not just social media, or marketing – it’s a priority for the CXO level as well  Social conversations impact your reputation, period.  Social buzz is mostly an outcome of some PR issue in the REAL consumer world… never ignore that fact! Muralidharan-@muralispeak
  5. 5. CONVERSATIONS LEAD TO ENGAGEMENT – ALWAYS SO!  Being at the centre of your social conversations mean greater engagement – almost always  Staying social is all about dialogs and conversations  Using social for promotions is stone-age marketing. Redundant and repulsive  In social, follower counts don’t matter – ENGAGEMENT Muralidharan-@muralispeak
  6. 6. ARE YOU CONVERSATION READY?  Ask yourself – is my company/brand conversation ready ?  Who in your team owns, directs and leads the social conversation?  What’s your brands response time on social media?  Is your online and offline response mechanism seamless? Muralidharan-@muralispeak
  7. 7. ARE YOU CONVERSATION READY? @muralispeak Muralidharan-@muralispeak

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