Thinking Gamification for Product Managers

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Thinking Gamification for Product Managers

  1. 1. THINKING GAMIFICATION FOR PRODUCT MANAGERS - BY HRISHIKESH KUNTE, MBA UCBERKELEY, GAP, CPM, GAMIFICATION EXPERT E:HRISHIKESHKUNTE@GMAIL.COM COPYRIGHTS HRISHIKESH ANIL KUNTE
  2. 2. WHAT EXACTLY IS GAMIFICATION? A BUZZ WORD? JUST ANOTHER NEW TERM? A FAD? MAGIC WAND WHICH ADDS FUN? OR IS IT CREATING A GAME? COPYRIGHTS HRISHIKESH ANIL KUNTE
  3. 3. SCIENTIFICALLY GAMIFICATION IS THE USE OF GAME THINKING AND GAME MECHANICS IN A NON-GAME CONTEXT TO ENGAGE USERS AND SOLVE PROBLEMS COPYRIGHTS HRISHIKESH ANIL KUNTE
  4. 4. SCIENTIFICALLY GAMIFICATION IS THE USE OF GAME THINKING AND GAME MECHANICS IN A NON-GAME CONTEXT TO ENGAGE USERS AND SOLVE PROBLEMS COPYRIGHTS HRISHIKESH ANIL KUNTE
  5. 5. SCIENTIFICALLY GAMIFICATION IS THE USE OF GAME THINKING AND GAME MECHANICS IN A NON-GAME CONTEXT TO ENGAGE USERS AND SOLVE PROBLEMS COPYRIGHTS HRISHIKESH ANIL KUNTE
  6. 6. GAME DESIGN ELEMENTS GAME MECHANICS 100 PTS POINTS Drive, measure, & reward high value behaviors with smart gamification LEVELS COPYRIGHTS HRISHIKESH ANIL KUNTE
  7. 7. GAME DESIGN ELEMENTS REPUTATION MECHANICS LEADERBOARDS Elevate user status across all your communities of engagement BADGES COPYRIGHTS HRISHIKESH ANIL KUNTE
  8. 8. GAME DESIGN ELEMENTS SOCIAL MECHANICS FEEDBACK Socialize, recommend, and notify users about contextually rich behaviors CHALLENGES COPYRIGHTS HRISHIKESH ANIL KUNTE
  9. 9. LEADS TO SAPS STATUS ACCESS POWER STUFF COPYRIGHTS HRISHIKESH ANIL KUNTE
  10. 10. GETTING STARTED 1. PROVIDE REWARDS 2. IMPLEMENT PROGRESS BAR 3. USE VIRTUAL CURRENCY 4. PIT THE PLAYERS AGAINST EACH OTHER COPYRIGHTS HRISHIKESH ANIL KUNTE
  11. 11. CORE GAME ENGAGEMENT LOOP ENGAGEMENT MOTIVATION COPYRIGHTS HRISHIKESH ANIL KUNTE
  12. 12. PLAY GAMES COPYRIGHTS HRISHIKESH ANIL KUNTE
  13. 13. SIMPLY PUT COPYRIGHTS HRISHIKESH ANIL KUNTE
  14. 14. GAME = STORY INTERMISSION START END FILM STORY COPYRIGHTS HRISHIKESH ANIL KUNTE
  15. 15. PRODUCT = STORY BECAUSE : GAME = STORY GAME = PRODUCT PRODUCT = STORY COPYRIGHTS HRISHIKESH ANIL KUNTE
  16. 16. PRODUCT MANAGER = STORY TELLER COPYRIGHTS HRISHIKESH ANIL KUNTE
  17. 17. WHERE PRODUCT LACK ? GAME PRODUCT USERS PLAYER RULES ACTIONS ACTIONS PERFORMANCE PERFORMANCE SKILLS -> TIME GOALS GOALS COPYRIGHTS HRISHIKESH ANIL KUNTE
  18. 18. WHAT IF? COPYRIGHTS HRISHIKESH ANIL KUNTE
  19. 19. 8 CORE GAME PRINCIPLES A PRODUCT MANAGER SHOULD CONSIDER COPYRIGHTS HRISHIKESH ANIL KUNTE
  20. 20. 1.KNOW YOUR TARGET AUDIENCE COPYRIGHTS HRISHIKESH ANIL KUNTE
  21. 21. PLAYER TYPES KILLERS' ACHIEVERS) Engaged'by:' Leaderboards,"Ranking," Compe77on,"Power" ) Defined)by:) A""focus"on"a*aining" status"and"achieving" preset"goals"quickly"and/ or"preset"goals." ) Engaged)by:) Achievements,"Pursuit"of" Excellence" SOCIALITES) EXPLORERS( ' Defined'by:' A"focus"on"winning,"rank" and"direct"P2P" compe77on." ' ' ! Defined)by:) A!focus!on!socializing! and!a!drive!to!develop!a! network!of!friends!and! contacts.! ! Engaged)by:)) Info8feeds,!Friends,!Chat,! Rela>onships! ( Defined(by:( A"focus"on"exploring"and"a" drive"to"discover"the" unknown." ( Engaged(by:( Discovery,"Obtaining" Knowledge" " COPYRIGHTS HRISHIKESH ANIL KUNTE
  22. 22. 2.EASY TO ONBOARD,HARDER TO MASTER COPYRIGHTS HRISHIKESH ANIL KUNTE
  23. 23. 3.BREAK MONOTONY COPYRIGHTS HRISHIKESH ANIL KUNTE
  24. 24. MASTERY PRO HABIT-BUILDING INTERMEDIATE ON-BOARDING NEWBIE 4. DESIGN FOR 3 STAGES OF USER LIFE CYCLES COPYRIGHTS HRISHIKESH ANIL KUNTE
  25. 25. BUILD FUN IN THE CORE ACTIVITY LOOP 5.DESIGN FOR PERSONAL + SOCIAL NEEDS COPYRIGHTS HRISHIKESH ANIL KUNTE
  26. 26. POSITIVE EMOTIONS RELATIONSHIP MEANING ACCOMPLISHMENT 6.FEEDBACK N PROGRESSIVE GOALS COPYRIGHTS HRISHIKESH ANIL KUNTE
  27. 27. 7.DESIGN FOR ENGAGEMENT/FLOW COPYRIGHTS HRISHIKESH ANIL KUNTE
  28. 28. THE FLOW COPYRIGHTS HRISHIKESH ANIL KUNTE
  29. 29. HUMAN TEMPERAMENTS COPYRIGHTS HRISHIKESH ANIL KUNTE
  30. 30. 8.INTRINSIC VS EXTRINSIC MOTIVATION COPYRIGHTS HRISHIKESH ANIL KUNTE
  31. 31. THANK YOU HRISHIKESH KUNTE E:HRISHIKESHKUNTE@GMAIL.COM P.S. GAMIFICATION IS GOOD ONLY IF ITS A SUSTAINED EFFORT IN ORDER TO SOLVE A PROBLEM COPYRIGHTS HRISHIKESH ANIL KUNTE

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