"Develop Your LinkedInSkills 3 Ways: Research -     Skills Campaign - Communications Plan"                                ...
Let’s Start Today’s Discussion   • t means the slide is in your Handout          – A Blue Titled Slide means your Handout ...
tBreakout Session #2                   Social By Design Approach   • You’ll build your network while developing your skill...
LET’S REVIEW LAST SESSION• t You have these slides in your handout.• But, not the WHITE Titled Ones.Copyright: H. Reczek 2...
Why LinkedIn Skills As a “Tool”Copyright: H. Reczek 2012              5
http://www.linkedin.com/skills/Copyright: H. Reczek 2012               6
tBreakout Session 26OCT Summary• (slides at http://bit.ly/26OCTSlides1)• We introduced that ALL social platforms  center o...
tDefinition of Social By Design                                  8
Social Platforms are built around           Social Business Design• ALL the integrated networks want to make it easy for  ...
“Social By Design”                                    Identity                                   (BRAND)                  ...
So What?                                 Hiring                                         Managers• The new LinkedIn Skills ...
tThe Johari Window Goal                          12
Your Johari Window Opens to             Uncover Blind Spots &          Acknowledge Your Strengths.                        ...
The GoalCopyright: H. Reczek 2012   14
The Skills Campaign Plan Objectives                              Endorse     My                                           ...
The (Your) Campaign Agenda                                          PERSONAL                                            SK...
tWhy a Communications Plan                             17
RECEIVED                            "Invitation”                             SENT                ACCEPT           To      ...
t Are these the Skills You Want?• Some Surprises O.K. (endorsers RWA)• New (In-Demand) Skills in-the-mix?                 ...
Today’s Discovery…                                        Social Media by DesignH. Reczek ©2012 Reczek 2012    Copyright: ...
Using “Skills” As Research Database                                        The SecretH. Reczek ©2012 Reczek 2012    Copyri...
tResearch: Skills as Keywords   •     Auto fill insight   •     It’s what THEY call it   •     Your 1° Connections   •    ...
LI Like Google Search Auto-completeH. Reczek ©2012 Reczek 2012    Copyright: H. All Rights Reserved        23
The Perfect StormH. Reczek ©2012 Reczek 2012    Copyright: H. All Rights Reserved                  24
1. Keep                                       Track    2. Add In-Demand Skills To Your Profile    Copyright: H. Reczek 201...
tSkills List Strategy demo   • Re-think your current skills, and with research, re-     cast them.   • These TOP skills wi...
tSkills List Strategy (cont’d)   • Seek your NEW skills as endorsements from     your network of old & new connections.   ...
Surprise                  1st   ° Endorsers - RWA   • Re-cast Skills                                 • New Skills         ...
tThe LI Inbox – Communications                Opportunities   • Notifications – Check 1st from LI Inbox   • Invitation s –...
The Documents You’ll Need   • Master Skills List (Word1.doc)   • Endorsement List by Skills by Top     Endorsements (Word2...
At the                             bottom of                            your profile                             Copy &   ...
tSkills Campaign Documentation &             Set-up process (demo).   • Ctrl + C and Ctrl + V your “Skills & Expertise”   ...
tSkills Documents Provides                          (WORD)   • Checklist for selection requests   • People Log   • Master ...
tSkills Documents Provides                          (EXCEL)   • Ease of contact to endorsers   • Only matrix of changing e...
tYou’re Ready For A                           Communications Plan   • What’s the landscape? (see slide)   • Who’s asking f...
What’s The                                              1st °        EndorsedLandscape?                                 Co...
tThe communications Landscape        (social network chart)  • Confusing | Whose Purpose | Which One 1st?                 ...
tWhere’s the Opportunity               (inbox org chart)                                       Your Skills                ...
tRecommended Step #1.                         NOTIFICATIONS   • 1. Endorsements Received   • 2. Update WORD doc   • 3. Mes...
t Recommended Step #2.            MESSAGING• 4. Your 1st ° Connections (selected)  – How about xxxx given our work experie...
tRecommended Step #3 Accept              INVITES-TO-CONNECT   • Accept an Invite-to-connect with an offer of     an endors...
tMy Call-To-Action Today~   • Let’s become 1st ° Connections          – www.Connect2Harry.com   • As a 1st ° Connection go...
tThe Process, Exercise & Examples      Enter                                                     Follow-Up                ...
Connection Request | Skills                 Endorsement | Endorsement                          Request   • That’s the cycl...
What we’ve focus on today?   • Use the LinkedIn Skills feature – start with     3 towards the 100% profile.   • Develop a ...
The Result and Your Response  •    “I appreciate your voice on my skills. ~H.”  •    Keep the conversation going  •    Mon...
Grow By Strategy              Succeed Thru Collaboration                            Be Counter-intuitive   This Slide Pres...
"Develop Your LinkedInSkills 3 Ways: Research -     Skills Campaign - Communications Plan"                                ...
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Your LI Skills as keywords using Social by Design | Research | Campaign Mgnt | Communications Planning.

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Your LI Skills as keywords using Social by Design | Research | Campaign Mgnt | Communications Planning.

  1. 1. "Develop Your LinkedInSkills 3 Ways: Research - Skills Campaign - Communications Plan" Harper Career Stimulus Friday, November 16, 2012 Harry Reczek www.Connect2Harry.com Download Discussion Handout: www.Bit.ly/NOV16Handouts2 "Like" my presentation on FacebookCopyright: H. Reczek 2012 www.facebook.com/BeaconSocialMediaMarketing 1
  2. 2. Let’s Start Today’s Discussion • t means the slide is in your Handout – A Blue Titled Slide means your Handout Built the Presentation Slide we’re using • A Slide Titled in white means it may be worthwhile to take a note. (it’s not in your handout) – Also, a reminder that we might be going to an on-line demo. (BTW: those slides have BLACK Titles) – My way of keeping your attention (everything is in this slide deck presentation NOT the handouts) • And, this slide presentation is available for download.H. Reczek ©2012 All Rights Reserved 2 2
  3. 3. tBreakout Session #2 Social By Design Approach • You’ll build your network while developing your skills lists as well as endorsements. – Think: “Skills as Keywords”. – Be purposeful in your networking. – Have a plan and execute on content and conversations. • The breakout session will develop the documents you’ll need and the approach to use with invitations, notifications and messaging • Along with handouts and the presentation we will be on-line for an interactive demonstration of the LinkedIn Skills feature to show some of the secrets in its effective use for your own agenda. ~HH. Reczek ©2012 All Rights Reserved 3
  4. 4. LET’S REVIEW LAST SESSION• t You have these slides in your handout.• But, not the WHITE Titled Ones.Copyright: H. Reczek 2012 4
  5. 5. Why LinkedIn Skills As a “Tool”Copyright: H. Reczek 2012 5
  6. 6. http://www.linkedin.com/skills/Copyright: H. Reczek 2012 6
  7. 7. tBreakout Session 26OCT Summary• (slides at http://bit.ly/26OCTSlides1)• We introduced that ALL social platforms center of gravity is “Social By Design”• Link between Johari window & LI Skills• Need for a “Communications Plan”• Advice: “Take the lead, or you’ll be following LI’s Agenda” – Have your own agenda. 7
  8. 8. tDefinition of Social By Design 8
  9. 9. Social Platforms are built around Social Business Design• ALL the integrated networks want to make it easy for developers, partners and members to – leverage existing communities, – add new conversations and – have users expand their online identities (their Brand).• You need to understand social by design, and learn to use it given your on-line plan and job search strategy.• All the platforms allow people to create an identity online, build communities around themselves, and share content/interact with the/their communities.• When features like LinkedIn Skills are introduced, it’s time to take notice, learn and act!Copyright: H. Reczek 2012 9
  10. 10. “Social By Design” Identity (BRAND) Conversations CommunitiesCopyright: H. Reczek 2012 10
  11. 11. So What? Hiring Managers• The new LinkedIn Skills promises to focus in on your skills and our members’ profiles skills Competitors Customers needed to attract hiring managers, customers looking for certain business with 1. Increased visibility employees’ skills, plus 2. More transparency it offers an opportunity 3. Employees | Businesses – Now, have skills to keep a watchful eye 4. Customers now, looking at on your competitors. companys skilled employee list. Copyright: H. Reczek 2012 11
  12. 12. tThe Johari Window Goal 12
  13. 13. Your Johari Window Opens to Uncover Blind Spots & Acknowledge Your Strengths. Social Media Social LinkedIn PsychologyCopyright: H. Reczek 2012 13
  14. 14. The GoalCopyright: H. Reczek 2012 14
  15. 15. The Skills Campaign Plan Objectives Endorse My Surprise Skills Others List Endorsed Request UNKNOWN EndorsementCopyright: H. Reczek 2012 15
  16. 16. The (Your) Campaign Agenda PERSONAL SKILLS Endorse LIST Others Surprise Endorsed Request UNKNOWN EndorsementCopyright: H. Reczek 2012 16
  17. 17. tWhy a Communications Plan 17
  18. 18. RECEIVED "Invitation” SENT ACCEPT To Message 1st ° Connect V2 SENT Request YOU “Endorse Message ENDORSE Request” V1 OTHERS “Endorse Request” RECEIVED OTHERS Endorsed ENDORSE YOU Notifica- tion SENT SENT "Invitation” Message SENT V3 To Message Connect “Endorse V4 Request” “Endorse Request”Need for a Communications Plan 18
  19. 19. t Are these the Skills You Want?• Some Surprises O.K. (endorsers RWA)• New (In-Demand) Skills in-the-mix? 19
  20. 20. Today’s Discovery… Social Media by DesignH. Reczek ©2012 Reczek 2012 Copyright: H. All Rights Reserved 20
  21. 21. Using “Skills” As Research Database The SecretH. Reczek ©2012 Reczek 2012 Copyright: H. All Rights Reserved 21 21
  22. 22. tResearch: Skills as Keywords • Auto fill insight • It’s what THEY call it • Your 1° Connections • Your target company skills • demo on LinkedIn • Next Slide is What we are looking for • And, the “WHY” we are doing this!H. Reczek ©2012 Reczek 2012 Copyright: H. All Rights Reserved 22 22
  23. 23. LI Like Google Search Auto-completeH. Reczek ©2012 Reczek 2012 Copyright: H. All Rights Reserved 23
  24. 24. The Perfect StormH. Reczek ©2012 Reczek 2012 Copyright: H. All Rights Reserved 24
  25. 25. 1. Keep Track 2. Add In-Demand Skills To Your Profile Copyright: H. Reczek 2012 25H. Reczek ©2012 All Rights Reserved
  26. 26. tSkills List Strategy demo • Re-think your current skills, and with research, re- cast them. • These TOP skills will be endorsed by your network of connections – without being asked. • They are the recommended skills presented by LI when a visitor is on your profile. – And if a 1st ° connection they’ll be asked if they would be willing to endorse you. • LET THIS HAPPEN è PUT THE SKILLS YOU WANT TO BE ENDORSED FOR 1st as visitor choices. (demo)H. Reczek ©2012 All Rights Reserved 26
  27. 27. tSkills List Strategy (cont’d) • Seek your NEW skills as endorsements from your network of old & new connections. • These NEW skills, from the marketplace, are to be pro-actively requested of your selected network. (Even a reason for developing additional 1st ° connections.)H. Reczek ©2012 All Rights Reserved 27
  28. 28. Surprise 1st ° Endorsers - RWA • Re-cast Skills • New Skills – From your research – From your initiative – Recommended by LI – Recommended by you – Your TOP current skills – Your least endorsed skills – Messaging directly to move up – New connections to add to list (go back to network) Requests for 1st ° Endorse - RWAH. Reczek ©2012 Reczek 2012 Copyright: H. All Rights Reserved 28 28
  29. 29. tThe LI Inbox – Communications Opportunities • Notifications – Check 1st from LI Inbox • Invitation s – Check 3rd from LI Inbox • Messages – Check 2nd from LI Inbox – Take Step by Step Instructions / Notes on Page 5 (below) – To have a document that you use EVERY time you logon to LinkedIn and into your Inbox. • LAST mailbox you check is your Primary LinkedIn mailbox.H. Reczek ©2012 All Rights Reserved 29
  30. 30. The Documents You’ll Need • Master Skills List (Word1.doc) • Endorsement List by Skills by Top Endorsements (Word2.doc) • Avatar endorsements that change over time could be documented over time to see who and ease of re-connection/requesting (Excel)H. Reczek ©2012 Reczek 2012 Copyright: H. All Rights Reserved 30
  31. 31. At the bottom of your profile Copy & Paste to aCopyright: H. Reczek 2012 Word .Doc 31
  32. 32. tSkills Campaign Documentation & Set-up process (demo). • Ctrl + C and Ctrl + V your “Skills & Expertise” section into WORD • Ctrl + C and Ctrl + V your “Skills & Expertise” section into EXCEL • Demo Here……. – Take Step by Step Instructions / Notes on Page 5 (below)H. Reczek ©2012 Reczek 2012 Copyright: H. All Rights Reserved 32 32
  33. 33. tSkills Documents Provides (WORD) • Checklist for selection requests • People Log • Master Skills ListH. Reczek ©2012 All Rights Reserved 33
  34. 34. tSkills Documents Provides (EXCEL) • Ease of contact to endorsers • Only matrix of changing endorsersH. Reczek ©2012 All Rights Reserved 34
  35. 35. tYou’re Ready For A Communications Plan • What’s the landscape? (see slide) • Who’s asking for what? (see slide) • Where’s the opportunity? (see slide)H. Reczek ©2012 All Rights Reserved 35
  36. 36. What’s The 1st ° EndorsedLandscape? Connect Skills Invitations Notifications Messages Have Network Connections in various stages of the “Skills Campaign” Cycle Where are we in the campaign cycle? What do I say? | What do I ask for?H. Reczek ©2012 All Rights Reserved 36
  37. 37. tThe communications Landscape (social network chart) • Confusing | Whose Purpose | Which One 1st? RECEIVED "Invitation” SENT ACCEPT To Message Connect V2 1st ° YOU “Endorse SENT Request ENDORSE Request” Message V1 OTHERS “Endorse Request” OTHERS RECEIVED ENDORSE Endorsed YOU Notifica- tion SENT SENT "Invitation” Message SENT V3tWho’s Asking For To Connect Message “Endorse V4 Request” “Endorse What? Request” 37 Need for a Communications Plan
  38. 38. tWhere’s the Opportunity (inbox org chart) Your Skills Endorsement Campaign Invitations Messages Notifications Received Received Received NoSent with Replied with Sent as part of Opportunity ToMessage Message Invite Or, after Message Endorsing Or, after receiving an Endorsement 38
  39. 39. tRecommended Step #1. NOTIFICATIONS • 1. Endorsements Received • 2. Update WORD doc • 3. Message from their Profile (CTA) – Thx, How About………(endorse me on) – What Skills 4U?H. Reczek ©2012 All Rights Reserved 39
  40. 40. t Recommended Step #2. MESSAGING• 4. Your 1st ° Connections (selected) – How about xxxx given our work experience? – What skills for you I saw.....• 5. Surprise Endorsements of your 1st ° Network – Creates a notification for them. – You need to document & follow-up 40
  41. 41. tRecommended Step #3 Accept INVITES-TO-CONNECT • Accept an Invite-to-connect with an offer of an endorsement as well as a CTA (an endorsement of your of your skills).H. Reczek ©2012 All Rights Reserved 41
  42. 42. tMy Call-To-Action Today~ • Let’s become 1st ° Connections – www.Connect2Harry.com • As a 1st ° Connection go to my profile & endorse me on 5 skills. • Have a Communications Plan/Script – Ask for an Endorsement from me on 4 skills. • REPEAT with your other 1st ° connections AFTER you have researched & selected old & NEW Skills and posted on “Skills & Expertise”.H. Reczek ©2012 All Rights Reserved 42
  43. 43. tThe Process, Exercise & Examples Enter Follow-Up 1st ° Endorse Select-Skill Your Their Endorse Skills Connections Skills RequestSee your Handout for a proposed script to get you startedH. Reczek ©2012 Reczek 2012 Copyright: H. All Rights Reserved 43 43
  44. 44. Connection Request | Skills Endorsement | Endorsement Request • That’s the cycle • Start with me and classmates today • REPEAT with your networkSee your Handout for a proposed skills to get you startedH. Reczek ©2012 All Rights Reserved 44
  45. 45. What we’ve focus on today? • Use the LinkedIn Skills feature – start with 3 towards the 100% profile. • Develop a Skills Campaign Plan as a social marketing tool. • Endorse your 1st ° Connections, then… • Have a Communications Plan “ready-to-go” BEFORE you ask your non-endorsing 1st ° connections for skills endorsements. • Use LinkedIn as a Market Research Tool on personal profiles and company pages!H. Reczek ©2012 Reczek 2012 Copyright: H. All Rights Reserved 45 45
  46. 46. The Result and Your Response • “I appreciate your voice on my skills. ~H.” • Keep the conversation going • Monitor your LinkedIn skills list regularly • Become “Search-able” & “Memory-able”H. Reczek ©2012 Reczek 2012 Copyright: H. All Rights Reserved 46 46
  47. 47. Grow By Strategy Succeed Thru Collaboration Be Counter-intuitive This Slide Presentation is available for Download at: http://www.Bit.ly/NOV16Slides1 "Like" my presentation on Facebook www.facebook.com/BeaconSocialMediaMaCopyright: H. Reczek 2012 47 rketing
  48. 48. "Develop Your LinkedInSkills 3 Ways: Research - Skills Campaign - Communications Plan" Harper Career Stimulus Friday, November 16, 2012 Harry Reczek www.Connect2Harry.com Download Discussion Handout: www.Bit.ly/NOV16Handouts2 "Like" my presentation on FacebookCopyright: H. Reczek 2012 www.facebook.com/BeaconSocialMediaMarketing 48

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