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The Social by Design Approach To Build Your LI-Network

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The new LinkedIn Skills feature provides an opportunity to grow your network and increase your authority - if you have a plan.

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The Social by Design Approach To Build Your LI-Network

  1. 1. "Developing Your LinkedInSkills List & EndorsementsOpen Your Johari Window" Harper Career Stimulus Friday, October 26, 2012 Harry Reczek www.Connect2Harry.com Download Discussion Handout: www.Bit.ly/OCT26Handouts3 "Like" my presentation on FacebookCopyright: H. Reczek 2012 www.facebook.com/BeaconSocialMediaMarketing 1
  2. 2. Workshop Overview• Using the LinkedIn Skills & Expertise Feature - Social by Design• Develop your LinkedIn Skills List & Endorsements. Open you Johari window. Two insights to leverage the improvement of your LinkedIn profile and improve your search results ranking in LinkedIn.• The slides take you through the key features of this NEW LinkedIn application - "Skills & Expertise". Heres why you need to be there and an overview on how to do it. This is social media marketing and branding brought together for your success using LinkedIn. (39 slides/pages in .pdf) ~H. "Copyright: H. Reczek 2012 2
  3. 3. Have you wondered how you could develop new, in demand skills? …And then get someone to endorse those skills?Copyright: H. Reczek 2012 3
  4. 4. That is why we’rehere today LinkedIn provides a database of research information and search resultsCopyright: H. Reczek 2012 4
  5. 5. Follow the Johari Window Model… • For self-awareness, • personal development, • group development and • understanding relationships. Use LinkedIn Skills • To improve in-bound search, • Rank higher in results, • Because ‘Skills’ are keywords.Copyright: H. Reczek 2012 5
  6. 6. The Johari Window• Developed by Joseph Luft and Harry Ingham (the word “Johari” comes from Joseph Luft and Harry Ingham), there are two key ideas behind the tool: – That individuals can build trust between themselves by disclosing information about themselves; and – That they can learn about themselves and come to terms with personal issues with the help of feedback from others. http://magicofteams.wordpress.com/2010/12/11/johari-a-window-of-another-kind/Copyright: H. Reczek 2012 6
  7. 7. When it comes to your skills. You have an on-line LinkedInCopyright: H. Reczek 2012 community/team 7
  8. 8. The GoalCopyright: H. Reczek 2012 8
  9. 9. The Skills Campaign Plan Objectives Endorse My Surprise Skills Others List Endorsed Request UNKNOWN EndorsementCopyright: H. Reczek 2012 9
  10. 10. The (Your) Campaign Results PERSONAL SKILLS Endorse LIST Others Surprise Endorsed Request UNKNOWN EndorsementCopyright: H. Reczek 2012 10
  11. 11. Why LinkedIn Skills As a “Tool”Copyright: H. Reczek 2012 11
  12. 12. http://www.linkedin.com/skills/Copyright: H. Reczek 2012 12
  13. 13. How This HappensCopyright: H. Reczek 2012 13
  14. 14. Be Purposeful & Leverage• Take a unique campaign marketing approach to build your network while developing an in-demand skills list with endorsements.• Social platforms are Social by Design.• Research LinkedIn and target new skills with network endorsements. – Purposefully volunteer, network and attend classes for great opportunities to… • Increase your network connections • Acquire a new list of skills plus, • Ask your network for their endorsement.Copyright: H. Reczek 2012 14
  15. 15. Why use LinkedIn in Job Search?• Have a searchable profile.• With keyword rich content.• Score higher in search results. Why LinkedIn Introduced “Skills”Copyright: H. Reczek 2012 15
  16. 16. At the bottom of your profile Copy & Paste to aCopyright: H. Reczek 2012 Word .Doc 16
  17. 17. So What? Hiring Managers• The new LinkedIn Skills promises to focus in on your skills and our members’ profiles skills Competitors Customers needed to attract hiring managers, customers looking for certain business with 1. Increased visibility employees’ skills, plus 2. More transparency it offers an opportunity 3. Employees | Businesses – Now, have skills to keep a watchful eye 4. Customers now, looking at on your competitors. companys skilled employee list. Copyright: H. Reczek 2012 17
  18. 18. The Perfect StormCopyright: H. Reczek 2012 18
  19. 19. Your Johari Window Opens to Uncover Blind Spots & Acknowledge Your Strengths. Social Media Social LinkedIn PsychologyCopyright: H. Reczek 2012 19
  20. 20. Today’s Discovery… Social Media by DesignCopyright: H. Reczek 2012 20
  21. 21. Social Platforms are built around Social Business Design• ALL the integrated networks want to make it easy for developers, partners and members to – leverage existing communities, – add new conversations and – have users expand their online identities (their Brand).• You need to understand social by design, and learn to use it given your on-line plan and job search strategy.• All the platforms allow people to create an identity online, build communities around themselves, and share content/interact with the/their communities.• When features like LinkedIn Skills are introduced, it’s time to take notice, learn and act!Copyright: H. Reczek 2012 21
  22. 22. Social Platforms are built around Social Design Identity (BRAND) Conversations CommunitiesCopyright: H. Reczek 2012 22
  23. 23. What we’ll focus on today?• Use the LinkedIn Skills feature• Develop a Campaign Plan as a social marketing tool• Have a Communications Plan “ready-to-go” BEFORE we ask for skills endorsements.• Use LinkedIn as a Market Research ToolCopyright: H. Reczek 2012 23
  24. 24. Use LinkedIn Skills & Social Media by Design For Your Advantage• For Savvy Job-seekers, you can leverage LinkedIn Skills to change your market positioning and online messaging by re-mixing current and acquiring new skills then, obtaining endorsements for the skills.• It’s just as important for you to know what skills are in demand as much as it is for customers to know what skills are present in a company by virtue of the employees they have hired.• In that sense you and businesses need to pay attention to your on-line Brands! – You have skills to offer. – A business has products and services to offer.• Your success in search is no better than the skills you have to offer.Copyright: H. Reczek 2012 24
  25. 25. Job-seeking is like business advertising• You have skills to offer.• A business has products and services to offer.• A company’s product offerings and service delivery is no better than their hiring decisions.• Your success in search is no better than the skills you have to offer.Copyright: H. Reczek 2012 25
  26. 26. Why we are here today?• To become “social by design”• Leverage Community | Conversation | Identity• Expand your 1° connections• Use Social Marketing techniques for relevant skills selection• Develop a strategy for endorsement conversations• Add new skills from today’s sessionCopyright: H. Reczek 2012 26
  27. 27. Social By Design – 3 Core Elements• Community - i.e. the people your network knows, trusts, likes, follows, etc.• Conversation - i.e. the interactions you have within your communities – Who you talk to – What are you saying – Why you are having the conversation• Identity - how you see yourself, and how you are seen by the communities – e.g., size of network, number of 1° connections, number of groups, etc.Copyright: H. Reczek 2012 27
  28. 28. The “To Do” List Today• Develop a communication plan,• Research your skill set,• Endorse other’s skills,• Acquire/List new skills from today’s workshop, and• Obtain skill endorsements – starting with me.Copyright: H. Reczek 2012 28
  29. 29. Have a Plan• Here’s suggestions for YOU today……….Copyright: H. Reczek 2012 29
  30. 30. The Results• A developed list of relevant, keyword-based skills• Developing a larger network (by design)• Increased meaningful conversations (w/Plan)• Become a more desirable candidate & happier job-seeker• New content for resume, LinkedIn Profile and Brand positioning.Copyright: H. Reczek 2012 30
  31. 31. At Home…what you’ll need• Word – .doc of your LinkedIn Skills List – .doc of your Pre & Post Endorsement text• Excel• .xls of your target company skills• LinkedIn Skills Research – Screen prints of skill keywords More about this in our NEXT Breakout SessionCopyright: H. Reczek 2012 31
  32. 32. The Process, Exercise & Examples Enter Follow-Up 1st ° Endorse Select-Skill Your Their Endorse Skills Connections Skills RequestCopyright: H. Reczek 2012 32
  33. 33. Add In-Demand Skills To Your ProfileCopyright: H. Reczek 2012 33
  34. 34. The Strategy? Asking for a skill endorsement (from a 1° connection) That you uniquely have! (Once you’ve endorsed them 1st)Copyright: H. Reczek 2012 34
  35. 35. Skills Ranking Strategy• It’s not only the skills you bring to the table, but the skills you acquire along the journey!• At X yrs. in a career with business/work experience we would expect a – Skills List – That become out-dated• Use LI’s Skills Auto-fill to identify what’s trending in the market• Then, use your “skills acquisition” time to target endorsements from fans + influencers.Copyright: H. Reczek 2012 35
  36. 36. Using “Skills” As Research Database The SecretCopyright: H. Reczek 2012 36
  37. 37. LI Like Google Search Auto-completeCopyright: H. Reczek 2012 37
  38. 38. The Result and Your Response• “I appreciate your voice on my skills. ~H.”• Keep the conversation going• Monitor your LinkedIn skills list regularly• Become “Search-able” & “Memory-able”Copyright: H. Reczek 2012 38
  39. 39. Grow By StrategySucceed Thru CollaborationBe Counter-intuitive • Harry Reczek • Please Call & Connect • (847) 828-4719 • www.Connect2Harry.com •Download Discussion Handout: www.Bit.ly/OCT26Handouts3 "Like" my presentation on FacebookCopyright: H. Reczek 2012 www.facebook.com/BeaconSocialMediaMarketing 39

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