Hrca 2012 survey presentation

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Hrca 2012 survey presentation

  1. 1. 2 0 1 2   C O M M U N I T Y   S U R V E Y November 20, 2012
  2. 2. USING SURVEY RESULTS © 2012 National Research Center, Inc. 2 Monitor homeowners’ opinions of and priorities for the community Measure performance of the HRCA Guide decisions regarding new projects  and development opportunities Raise new questions  and motivate additional investigation
  3. 3. BACKGROUND AND METHODS • Follow‐up to 2008 Community  Survey • Mailed survey to 3,000 randomly  selected homeowners in the HRCA © 2012 National Research Center, Inc. 3 Above: the Highlands Ranch  Community Association  (HRCA) of Douglas County, CO Number of completed  surveys Margin of  error 300 +5.7% 750 +3.6% 1,000 +3.1% 1,200 +2.8% • 1,307 completed surveys;  response rate 44% • Margin of error +/‐ 3%
  4. 4. RESPONDENT CHARACTERISTICS © 2012 National Research Center, Inc. 4 Area of Highlands Ranch Overall Adjacent to  Backcountry Rest of  Highlands Ranch Female 57% 52% 53% Male 43% 48% 47% Total 100% 100% 100% 18‐34 17% 15% 15% 35‐54 71% 56% 58% 55+ 12% 29% 27% Total 100% 100% 100%
  5. 5. QUALITY OF COMMUNITY
  6. 6. DIMENSIONS OF COMMUNITY © 2012 National Research Center, Inc. Quality of neighborhood/ community  parks and recreational areas 93% Quality of public services (e.g., library,  police, fire, water, trash) 92% Overall mix of commercial, residential  and recreational areas 88%Highest  rated Quality of restaurants 50% Preferred mix of restaurant choices 49% Opportunities to work in the  community 36% Lowest  rated 6 Percent “excellent” or “good” Respondents rated the  quality of local parks and  recreation areas highest, in  contrast to opportunities to  work in the community
  7. 7. PERFORMANCE OF THE HRCA © 2012 National Research Center, Inc. Managing the four recreation centers Managing the Backcountry Wilderness Area Planning and operating community events Making assessments for the HRCA services fair and reasonable Providing services that enhance property values Enforcing architectural covenants 93% 89% 82% 68% 65% 64% 7 Percent “excellent” or “good” Homeowners rated the  performance of the  HRCA positively across  domains
  8. 8. SOURCES OF INFORMATION © 2012 National Research Center, Inc. Most homeowners depended on the HRCA Newsletter, Web site,  and Activities Guide for HRCA news and events HRCA  Monthly  Newsletter 74% HRCA  Activities  Guide 58% HRCA Web  site  (www.hrca online.com) 66% Flyers,  sandwich  boards, and  facility  signage 37% 8 Least used (<5%):  Information from your Sub‐Association, HRCA Twitter/Facebook, other  online sources, your HRCA district delegate
  9. 9. RECREATION CENTERS
  10. 10. PARTICIPATION IN ACTIVITIES & PROGRAMS © 2012 National Research Center, Inc. 10 In the last year, a majority of residents had used or participated in… Fewer residents had taken advantage of:  Education and arts programs (23%)  Child care (5%)  Preschool (4%)  Nursery programs (4%) Community  and special  events 72% Eastridge  recreation  center Southridge  recreation  center Westridge  recreation  center Northridge  recreation  center 71% 59%70% 62%
  11. 11. QUALITY OF ACTIVITIES & PROGRAMS © 2012 National Research Center, Inc. Southridge recreation center 95% Westridge recreation center 92% Backcountry Wilderness Area programs 89%Highest  rated Preschool 77% Child care 74% Northridge recreation center 72% Lowest  rated 11 Percent “excellent” or “good” Across all HRCA  activities and programs,  respondents gave high  ratings of quality
  12. 12. ENHANCEMENTS TO RECREATION CENTERS © 2012 National Research Center, Inc. 12 The HRCA should focus on operating  recreation centers at the lowest cost. The HRCA should build a new arts/  cultural center in Highlands Ranch. The HRCA should build a new recreation  center in Highlands Ranch. Percent “strongly” or “somewhat” agree 83% The HRCA should  maintain state of the art  recreation centers that are  the equal of private  facilities in the area. 67% 51% 39% 25% Homeowners were most supportive of plans to maintain current  recreation centers and to enhance Eastridge facilities The Eastridge weight and cardio areas should  be remodeled and expanded. The Northridge outdoor tennis courts  should be converted to indoor facilities.37%
  13. 13. FUNDING FOR RECREATIONAL ENHANCEMENTS © 2012 National Research Center, Inc. 13 Respondents endorsed these statements regarding funding for such enhancements: Recreational  assessment  increase  of 1‐2%  ($4‐9/year)  for 10 years No increase. I  don’t support  any changes to  the existing  recreation  amenities Percent reporting “strongly" or “somewhat” support 63% 53%
  14. 14. HRCA BACKCOUNTRY PLANNING AREAS
  15. 15. 15 M A P   I N C LU D E D   O N   2 0 1 2   C O M M U N I T Y  S U R V E Y HRCA COMMUNITY SURVEY STUDY AREA Grig’sRd.Daniels Park Rd. Existing HRCA Trails McArthur Ranch Rd. Douglas County Trail HRCA Planning Areas Southridge Rec Center Mountain  Vista HS Shea Backcountry  Development Rocky  Heights MS Existing HRCA Trails I‐25 Castle Pines  North Future Douglas County Regional Park Rock  Canyon HS N 0 .25 .5 miles Backcountry  Wilderness Area DETAILED MAP AREA LOCATOR MAP
  16. 16. FAMILIARITY WITH BACKCOUNTRY 16 Respondents varied in their level of familiarity with Backcountry features and activities 20% CIP for Backcountry  planning areas 65% HRCA Backcountry trail  system 47% Protected/ wildlife  sanctuary areas 61% Douglas County  East/West trail system 40%HRCA Planning Areas 33% Future Douglas County  Regional Park Percent  “very" or “somewhat “ familiar © 2012 National Research Center, Inc. 20%Firearms classes 51%Nature hikes 45%Hay rides 46%Horseback trail rides 33% Volunteer programs/  opportunities 33%Youth camps Backcountry Features Backcountry Activities
  17. 17. ACCESS TO BACKCOUNTRY TRAILS The trails should remain  private, accessed only by  members and their guests The trails should be open  to the general public for no fee. The trails should be open  to any non‐member who pays a fee. 10% 14% 47% 14% 40% 29% 20% 19% 15% 56% 28% 9% 0% 50% 100% Strongly agree Somewhat agree Somewhat disagree Strongly disagree Most respondents preferred that the Backcountry trails remain private © 2012 National Research Center, Inc. 17
  18. 18. RECREATION OPPORTUNITIES IN HRCA PLANNING AREAS 18 Ropes/challenge course Expanded camping No recreational amenities; leave as is Percent “strongly” or “somewhat“ agree 93% Trails for hiking,  biking, running and  horseback riding 75% 68% 57% 42% Homeowners were most supportive of multipurpose trails and fishing ponds Fishing ponds © 2012 National Research Center, Inc.
  19. 19. AMENITIES OPPORTUNITIES IN HRCA PLANNING AREAS 19 Tree farm No development; leave as is Percent “strongly” or “somewhat” agree 74% Nature center 64% 55% 52% Homeowners were most supportive of a nature center and an outdoor amphitheater Outdoor amphitheater © 2012 National Research Center, Inc.
  20. 20. POTENTIAL USES IN HRCA PLANNING AREAS © 2012 National Research Center, Inc. No additional uses; leave as is 57% Fire/police station 56% Animal rescue/rehabilitation facilities 51% Most supported Houses of worship 31% College/university 29% Private sports training facilities 24% Least supported 20 Percent “strongly” or “somewhat” support Respondents were most  supportive of a fire/police  station. However, many did  not support zoning for new  uses of any kind.
  21. 21. FUNDING FOR BACKCOUNTRY AMENITIES © 2012 National Research Center, Inc. 21 Respondents endorsed these statements regarding funding for new amenities: Recreational  assessment  increase  of 1‐2%  ($4‐9/year)  for 10 years No increase. I  don’t support  HRCA  development in  the Planning  Areas Percent reporting “strongly" or “somewhat” support 59% 53%
  22. 22. Sell/lease backcountry  property to private  entities for private uses FUNDING FOR BACKCOUNTRY OPERATIONS Continue to use  homeowner  assessments Sell/lease backcountry  property to private  entities for public uses Develop user fees and  revenues from new  recreational programs Most respondents supported the continued use of homeowner assessments © 2012 National Research Center, Inc. 22 6% 7% 25% 40% 14% 19% 48% 43% 14% 17% 11% 8% 66% 56% 17% 9% Strongly support Somewhat support Somewhat oppose Strongly oppose
  23. 23. To m   M i l l e r    To m @ n ‐ r ‐ c . c o m THANK YOU!

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