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thebusinessoflife
Advertisement
3,500
What is an advertisement?
• Tells people about your business
• Persuades them to visit you and buy
your product or service
3,500
Where do we see or hear
adverts?
3,500
Which media will you use for
your advert?
• Who do you want to buy from you?
– Do they watch TV?
– Do they read the paper?
– Do they listen to the radio?
– Are they always on the internet?
• Do you want to talk to people all across the
UK, or just in your local area?
3,500
How will you make your
advert stand out?
• It should say who you are and what your
product or service is
• Tell people why they should buy from you
• How do they contact you?
• Make it memorable!
3,500
What did you remember?
Chicken sandwich
McDonalds Boy and his dad
Chicken
Proper bacon
Toasted roll
Limited edition
Sat in restaurant
BBQ sauce
Chicken legendRed
M Logo
I’m lovin’ it
3,500
What did you remember?
Cadburys
Creme Egg Purple
Your happiness loves Cadbury
Creme egg splattered all over page!
logo
packaging
3,500
What did you remember?
Lovely juicy oranges
Innocent Never concentrated
Funny noises
Trees
Juicy by nature
Never sweetened
fish
FunnyRed
Logo
Lovely bottle
3,500
What did you remember?
Summer 2015
Minions Bob
Stuart
Yellow
Kevin
3D
SillyGuitar
Movie
I’m with stupid
3,500
Important information to include
How do they find out
more?
Your slogan (if you
have one!)
Your logo
What your product
or service is
Your packaging
(so people
know what to
look for
3,500
Remember!
 Think about the who you want to appeal to
 Where will they see your advert (which
media will you use)?
 Include all the important information
 Above all – make it stand out!
 Have fun!

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Fiver Challenge Adverting

  • 2. 3,500 What is an advertisement? • Tells people about your business • Persuades them to visit you and buy your product or service
  • 3. 3,500 Where do we see or hear adverts?
  • 4. 3,500 Which media will you use for your advert? • Who do you want to buy from you? – Do they watch TV? – Do they read the paper? – Do they listen to the radio? – Are they always on the internet? • Do you want to talk to people all across the UK, or just in your local area?
  • 5. 3,500 How will you make your advert stand out? • It should say who you are and what your product or service is • Tell people why they should buy from you • How do they contact you? • Make it memorable!
  • 6.
  • 7. 3,500 What did you remember? Chicken sandwich McDonalds Boy and his dad Chicken Proper bacon Toasted roll Limited edition Sat in restaurant BBQ sauce Chicken legendRed M Logo I’m lovin’ it
  • 8.
  • 9. 3,500 What did you remember? Cadburys Creme Egg Purple Your happiness loves Cadbury Creme egg splattered all over page! logo packaging
  • 10.
  • 11. 3,500 What did you remember? Lovely juicy oranges Innocent Never concentrated Funny noises Trees Juicy by nature Never sweetened fish FunnyRed Logo Lovely bottle
  • 12.
  • 13. 3,500 What did you remember? Summer 2015 Minions Bob Stuart Yellow Kevin 3D SillyGuitar Movie I’m with stupid
  • 14. 3,500 Important information to include How do they find out more? Your slogan (if you have one!) Your logo What your product or service is Your packaging (so people know what to look for
  • 15. 3,500 Remember!  Think about the who you want to appeal to  Where will they see your advert (which media will you use)?  Include all the important information  Above all – make it stand out!  Have fun!

Editor's Notes

  1. In this session they will create the advertising and marketing materials.
  2. Can anyone tell me what an advert is? Marketing is all about telling people about your business and persuading customers to buy your products (or services). Today we’re going to look at lots of ways to do this. Can they think of any adverts? Have they heard any on the radio? Seen any on the TV? Seen any in magazines or on billboards? Show example advertising posters and discuss the tips for creating a good advert (next slide)
  3. Where do you see adverts?
  4. Marketing is all about telling people about your business and persuading customers to buy your products (or services). Today we’re going to look at lots of ways to do this. Can they think of any adverts? Have they heard any on the radio? Seen any on the TV? Seen any in magazines or on billboards? Show example advertising posters and discuss the tips for creating a good advert (next slide)
  5. Does anyone have a favourite advert? What do you remember about it?
  6. What do you remember? What do you see What do you hear
  7. What did you see What did you hear How did it make you feel? Hungry yet?? What did it make you think about?
  8. What was that advert for? How do you know How did it make you feel? What did it make you think about? Bottle – what to look out for when you go tot the shops
  9. What did you see What did you hear How did it make you feel? What did it make you think about? Bottle – what to look out for when you go tot the shops
  10. What did you see What did you hear What did it make you think about? Tells you want it is and when it is out. Gets you excited about the movie
  11. Does anyone have a favourite advert? What do you remember about it?
  12. Does anyone have a favourite advert? What do you remember about it?