Google Optimalization
By Herbert Prins
June 19th 2013
Is this me?
Where do our visiters come from?
Holiday Italy
Still too generic (450 k).
Holiday Italy Lake
Garda
It’s specific, but still too
many car trips. I want to
t...
How does search work?
QUERY IMPRESSIONS CLICKS AVERAGE POSITION CTR
word 1 50 16 1.3 32%
word 2 400 16 34 4%
word 3 150 12 6.8 8%
word 4 35 5 5....
How to interact?
4 easy steps
 Step 1 Decide on which word you want to be found (keyword)
 Step 2 Write or change your content. Make use ...
Your focus keyword was found in:
• Article Heading: Yes (1)
• Page title: Yes (1)
• Page URL: Yes (1)
• Content: Yes (4)
•...
SEO Webshop
Upcoming SlideShare
Loading in …5
×

SEO Webshop

357 views

Published on

SEO wenshop

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
357
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

SEO Webshop

  1. 1. Google Optimalization By Herbert Prins June 19th 2013
  2. 2. Is this me?
  3. 3. Where do our visiters come from?
  4. 4. Holiday Italy Still too generic (450 k). Holiday Italy Lake Garda It’s specific, but still too many car trips. I want to travel by airplane. Holiday Italy Lake Garda Air Good enough ! Holiday Too generic (20 mln hits). Some people look to Hubs (startpagina) or Authorities (OAD, Idealspain.com) for help.. How does search work?
  5. 5. How does search work?
  6. 6. QUERY IMPRESSIONS CLICKS AVERAGE POSITION CTR word 1 50 16 1.3 32% word 2 400 16 34 4% word 3 150 12 6.8 8% word 4 35 5 5.7 14.29% word 5 22 5 38 22.73% word 6 150 5 8.8 3.33% word 7 400 5 14 1.25% word 8 16 5 4.9 31.25% word 9 16 5 69 31.25% word 10 35 5 31 14.29% 2507 89 46 3.55% How to realize clicks?
  7. 7. How to interact?
  8. 8. 4 easy steps  Step 1 Decide on which word you want to be found (keyword)  Step 2 Write or change your content. Make use of your keyword  Step 3 observe & measure  Step 4 Start again
  9. 9. Your focus keyword was found in: • Article Heading: Yes (1) • Page title: Yes (1) • Page URL: Yes (1) • Content: Yes (4) • Meta description: Yes (2) Your focus keyword was found in: • Article Heading: Yes (1) • Page title: Yes (1) • Page URL: No • Content: No • Meta description: Yes (1) Bad or good?

×