Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Grupo modelo

34,311 views

Published on

Presentación de la Cervecería Grupo Modelo que muestra su historia, organización, administración, valores, desarrollo sustentable, mercadotecnica y alianzas estratégicas.

Published in: Business
  • Posso recomendar um site. Realmente me ayudó. Se llama ⇒ www.EddyHelp.com ⇐ Me ayudaron a escribir todos los artículos científicos en inglés y español.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Grupo modelo

  1. 2. Datos Generales
  2. 3. Datos Generales
  3. 4. Premios y reconocimientos
  4. 5. Principales Productos <ul><li>Marcas propiedad de Grupo Modelo: </li></ul><ul><li>-Barrilito </li></ul><ul><li>-Corona Extra </li></ul><ul><li>-Corona Light </li></ul><ul><li>-Coronita </li></ul><ul><li>-Estrella </li></ul><ul><li>-León </li></ul><ul><li>-Modelo Especial </li></ul><ul><li>-Modelo Light </li></ul><ul><li>-Montejo </li></ul><ul><li>-Negra Modelo </li></ul><ul><li>-Pacífico </li></ul><ul><li>-Pacífico Light </li></ul><ul><li>-Tropical Light </li></ul>
  5. 6. Historia <ul><li>En 1925 se inaugura la Cervecería Modelo en la ciudad de México. Al inicio solo producía las marcas Modelo y Corona. </li></ul><ul><li>1930: Se lanza al mercado la cerveza Negra Modelo. </li></ul><ul><li>1933: Primeras exportaciones hacia U.S.A. </li></ul><ul><li>1935: Compra la compañía Cervecera de Toluca y México como resultado de su proceso de expansión en el mercado nacional. </li></ul><ul><li>1954: Compra de la cervecería sinaloense “El Pacífico” y la cervecería jalisciense “La Estrella”. </li></ul>
  6. 7. Historia <ul><li>60’s marcado por las innovaciones, introducción al mercado nacional del primer envase de lata. </li></ul><ul><li>Lanzamiento de la línea denominada “frescobotes” de Modelo Especial. </li></ul><ul><li>Incorpora a sus productos la tecnología del famoso tapón “abre-cierra”. </li></ul><ul><li>1979: construye en Oaxaca la Compañía Cervecera del Trópico. Ese mismo año funda la empresa Cebadas y Maltas, en Tlaxcala y tres años después crea la empresa INAMEX de Cerveza y Malta en el Estado de México. </li></ul>
  7. 8. Historia <ul><li>1984: Inaugura la Compañía Cervecera del Trópico, fabricante de las marcas León y Montejo, se realizan los primeros envíos de cerveza a Japón, Australia, Nueva Zelanda y algunos países de Europa. </li></ul><ul><li>1990: Inicia relaciones comerciales con Hong Kong, Singapur, Grecia, Holanda, Alemania y Bélgica. </li></ul><ul><li>1994: Logra iniciar cotizaciones en la Bolsa Mexicana de Valores bajo la clave GMODELOC. </li></ul><ul><li>1997: Funda la Compañía Cervecera de Zacatecas, considerada la cervecera más grande de América Latina. Corona alcanza la primera posición entre las cervezas importadas prémium en el mercado de Estados Unidos. </li></ul>
  8. 9. La mente detrás de Grupo Modelo
  9. 10. La publicidad de Grupo Modelo
  10. 11. La publicidad de Grupo Modelo
  11. 12. Actualidad
  12. 13. Grupo Modelo, S.A. de C.V <ul><li>Oficialmente, Grupo Modelo, S.A. de C.V. está integrado por: </li></ul><ul><li>♣  Siete cervecerías. </li></ul><ul><li>♣     Dos malterías. </li></ul><ul><li>♣     Un consorcio vidriero. </li></ul><ul><li>♣     Un corporativo cartonero. </li></ul><ul><li>♣     492 agencias y subagencias distribuidoras. </li></ul><ul><li>♣     Una empresa dedicada a la ingeniería, fabricación e  instalación de maquinaria y equipo. </li></ul><ul><li>♣     Fábricas de plastitapas y envases de aluminio. </li></ul><ul><li>♣     Inmobiliarias. </li></ul><ul><li>♣     Distribuidores Modeloramas. </li></ul><ul><li>♣     Compañías transportadoras. </li></ul><ul><li>♣     Tiendas de conveniencia Extra. </li></ul>
  13. 14. <ul><li>Misión </li></ul><ul><li>Visión </li></ul>
  14. 15. Valores de Grupo Modelo <ul><li>♣ “ Honestidad: Actuamos con rectitud e integridad, manteniendo un trato equitativo con todos nuestros semejantes. </li></ul><ul><li>♣  Lealtad: Formamos parte de la &quot;Familia Modelo&quot;, conduciéndonos de acuerdo a los valores y objetivo empresarial de la organización. </li></ul><ul><li>♣  Respeto: Guardamos en todo momento la debida consideración a la dignidad humana y a su entorno. </li></ul><ul><li>♣  Responsabilidad: Cumplimos nuestro deber, haciendo nuestras las políticas y disposiciones de la empresa. </li></ul><ul><li>♣  Confianza: Nos desempeñamos con exactitud, puntualidad, y fidelidad para fortalecer nuestro ambiente laboral”. </li></ul>
  15. 16. Responsabilidad social <ul><li>Es de vital importancia el llevar a cabo actividades productivas con rentabilidad y crecimiento, pero conscientes de los impactos de en las tres esferas: </li></ul>
  16. 18. Expansión Internacional
  17. 19. Expansión Internacional
  18. 20. Expansión Internacional
  19. 21. Expansión Internacional <ul><li>Con el fin de dar respuesta oportuna a importadores, distribuidores, y principalmente clientes, Actualmente el grupo cuenta con 5 oficinas ubicadas alrededor del mundo: </li></ul><ul><li>GmodeloEuropa </li></ul><ul><li>Gmodelo USA </li></ul><ul><li>Crown Imports </li></ul><ul><li>Modelo Molson Imports, Canadá </li></ul><ul><li>GM Internacional, sucursal Tokyo </li></ul>
  20. 22. Conclusión <ul><li>La toma de decisiones por parte de sus directivos ha sido riesgosa, vender a altos precios pero haciéndole saber al consumidor su calidad y su prestigio en el mercado de las cervezas. </li></ul><ul><li>¡NO POR NADA, EN MÉXICO Y EN EL MUNDO, LA CERVEZA ES CORONA! </li></ul>
  21. 23. Referencias <ul><li>Daft, R. (2007). Teoría y diseño organizaciona. Cengage Learning Editores. </li></ul><ul><li>Grupo Modelo . (s.f.). Recuperado el Mayo de 2010, de GModelo: http://www.gmodelo.com/historia.html </li></ul><ul><li>GRUPO MODELO, S.A. DE C.V. (s.f.). Recuperado el 2 de Mayo de 2010, de CNN Expansión: http://www.cnnexpansion.com/empresas/grupo-modelo-s-a-de-c.v </li></ul><ul><li>Informe Grupo Modelo . (s.f.). Recuperado el 2 de Mayo de 2010, de :www.gmodelo.com.mx/inversionistas/informe_anual/informe_1997.pdf+Fabricar,+distribuir+y+vender+cerveza+de+calidad+con+un+servicio+excelente;&hl=es&gl=mx&pid=bl&srcid=ADGEESiBI70qSatCv37KC2YdD5skovbipGBivlFXQhrSVX9l4jsx-tX_x8N4yHUbqFetCBnx97HwW2TYTdmR-TKS </li></ul>

×