How to Web 2013: Ivan Brezak, Netocratic - Thought leadership

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Find out more on what it takes to be a though leader in social media from Ivan Brezak, from Netocratic.

More details on: http://2013.howtoweb.co/

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How to Web 2013: Ivan Brezak, Netocratic - Thought leadership

  1. 1. @ivanbrezakbrkan
  2. 2. Spoiler: Content marketing #win @ivanbrezakbrkan
  3. 3. Caution: 60+ more slides to go @ivanbrezakbrkan
  4. 4. Thought Leadership for Sales, Strategy & Survival @ivanbrezakbrkan
  5. 5. Thought Ivan Brezak Brkan Leadership for Founder & Editor, Netokracija @ivanbrezakbrkan Sales, Strategy & Survival @ivanbrezakbrkan
  6. 6. I had an idea for a talk @ivanbrezakbrkan
  7. 7. If only we had more time @ivanbrezakbrkan
  8. 8. But it was a one time ‘pitch’ @ivanbrezakbrkan
  9. 9. An idea no one really liked? @ivanbrezakbrkan
  10. 10. Right. It’s quite frustraiting - @ivanbrezakbrkan
  11. 11. The bad 1st pitch, eh? @ivanbrezakbrkan
  12. 12. Don’t worry. @ivanbrezakbrkan
  13. 13. Thought Leadership for Sales, Strategy & Survival @ivanbrezakbrkan
  14. 14. Content Marketing for Product Companies @ivanbrezakbrkan
  15. 15. So why ‘to content’? @ivanbrezakbrkan
  16. 16. SEO. @ivanbrezakbrkan
  17. 17. Acquiring new users. @ivanbrezakbrkan
  18. 18. Authority. @ivanbrezakbrkan
  19. 19. Being an EXPERT . @ivanbrezakbrkan
  20. 20. What about Zuck? @ivanbrezakbrkan
  21. 21. What about Bill? @ivanbrezakbrkan
  22. 22. MSFT 1975. FB 2004. @ivanbrezakbrkan
  23. 23. You’re an expert to me, srsly! @ivanbrezakbrkan
  24. 24. @ivanbrezakbrkan
  25. 25. Knowing more than you. @ivanbrezakbrkan
  26. 26. Have you explained a ‘startup’? @ivanbrezakbrkan
  27. 27. Specific knowledge = expert. @ivanbrezakbrkan
  28. 28. Here, a CM is an expert! @ivanbrezakbrkan
  29. 29. @ivanbrezakbrkan
  30. 30. But lets focus on: content. @ivanbrezakbrkan
  31. 31. Target your target audience. @ivanbrezakbrkan
  32. 32. Blogger without a blog? @ivanbrezakbrkan
  33. 33. @ivanbrezakbrkan
  34. 34. Forget the: CEO blog @ivanbrezakbrkan
  35. 35. @ivanbrezakbrkan
  36. 36. Forget the: Update blog. @ivanbrezakbrkan
  37. 37. Forget the: Corporate blog. @ivanbrezakbrkan
  38. 38. The topic is not YOU. @ivanbrezakbrkan
  39. 39. The topic is not YOUR COMPANY @ivanbrezakbrkan
  40. 40. @ivanbrezakbrkan
  41. 41. @ivanbrezakbrkan
  42. 42. @ivanbrezakbrkan
  43. 43. Cheap & easy? MVP indeed. @ivanbrezakbrkan
  44. 44. Dedicate time to writing. @ivanbrezakbrkan
  45. 45. It’s time for a CCO, my friends. @ivanbrezakbrkan
  46. 46. @ivanbrezakbrkan
  47. 47. Start by freelancing - then hire. @ivanbrezakbrkan
  48. 48. Get that email, like, tweet @ivanbrezakbrkan
  49. 49. @ivanbrezakbrkan
  50. 50. @ivanbrezakbrkan
  51. 51. @ivanbrezakbrkan
  52. 52. Readers become users. @ivanbrezakbrkan
  53. 53. Have a %’)&=#% voice! @ivanbrezakbrkan
  54. 54. @ivanbrezakbrkan
  55. 55. @ivanbrezakbrkan
  56. 56. @ivanbrezakbrkan
  57. 57. 1. You’re an expert 2. Be topical 3. Target your readers/users 4. Get their email/follow/like 5. Have a voice 6. ...REPEAT 7. Call to action - get a user! @ivanbrezakbrkan
  58. 58. Thanks, geeks! @ivanbrezakbrkan / ivan@mememedia.me @ivanbrezakbrkan
  59. 59. Q&A @ivanbrezakbrkan / ivan@mememedia.me

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