Voice Is A Spice

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My talk from Ecomm 2008 about the future of voice applications.

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Voice Is A Spice

  1. 1. Paprika : Voice is a Spice Thomas S. McCarthy-Howe 1
  2. 2. World Wide Paprika Incorporated 2
  3. 3. Hard Times in the Paprika Game 2 Billion Dollar US Market for Spices and Seasoning, but it’s not growing Falling paprika prices (ARPU), hard to differentiate between offerings, hard to brand Big iron cycle is taking full effect... No barriers to entry, increased competition We have to find a way to compete, some way to move our product forward.... we must innovate... enhance our offering... 3
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  5. 5. Voice is Simply a Commodity Oil, corn, paprika, soybeans, oats, ethanol, wheat, rice, steel Commodities increase their value from being generic Chicago Board of Trade Grade A Corn Our attempts to enhance voice diminish that value People simply don’t want different voice experiences Surprise is bad with commodities. Is there anything that works? Are we doomed? 5
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  8. 8. How do we grow our market? We have a role model... corn Corn is currently $4.00 a bushel, about the same price as 1910 Yet corn production in the last 100 years is through the roof And far outpaces population growth Nobody enhances the end product, or even tries Nearly all improvements are on yield, disease resistance 7
  9. 9. We don’t rule corn. It rules us. 8
  10. 10. We don’t rule corn. It rules us. 8
  11. 11. We don’t rule corn. It rules us. 8
  12. 12. We don’t rule corn. It rules us. 8
  13. 13. We don’t rule corn. It rules us. 8
  14. 14. What should we do? Accept our role as a commodity Make it a mission to make voice easy to integrate Resist innovation of our end product Encourage innovation in the production of our end product 90% of us need to find ways of using voice, not creating it We need less farmers, we need more cooks 9
  15. 15. How would you use voice? 10
  16. 16. Any way you want. 11
  17. 17. Any way you want. 11
  18. 18. Any way you want. 11
  19. 19. Any way you want. 11
  20. 20. Any way you want. 11
  21. 21. 12

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