What works for the web

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Presentation for non-web-developers on best practices for websites

Published in: Education, Technology, Business
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What works for the web

  1. 1. Introduction Who • Audience What • Message Why • Credibility How • Writing for the web • Effective images
  2. 2. What don’t people do on the web? • Read. • They scan instead. • F for fast.
  3. 3. What does it mean for us? • Provide content that can be scanned. • Avoid: “walls of text.” • Think: “at a glance.” • White space • Subheads • Bullets
  4. 4. What do people do on the web? In order of popularity • Email • Search • Get news • Buy products online • Use social media www.visioncreation.co.uk
  5. 5. Who is it for? • Know your audience.
  6. 6. What do you offer? • • • • • Information and news Education and instructions Entertainment Social connection Products and services
  7. 7. Why your site and not another? • • • • Credibility Trust Quality Rapport http://www.nateshivar.com/photos/
  8. 8. Readability • Simple: 5th to 8th grade reading level
  9. 9. Writing style • Clear: avoid jargon! “The exploitation of disciplinary boundaries may be seen as the authentication of localized small-group cultures.” “We're reaching out to leverage our ability to offer solutions. This low-hanging fruit is a game-changer, a no-brainer and a winwin situation. Let's touch base and take it to the next level!”
  10. 10. Prioritize your information
  11. 11. “Happy talk must die.” —Steve Krug • Don’t focus on how great you are with vague terms (“the best”) and self-congratulatory promotional writing. • Specify what makes you great! – Facts and stats – Stories – Real-world problems you solved
  12. 12. Consequence of difficulties?
  13. 13. Images • Do they tell a story? • Avoid clutter! • Images needs to be compelling, distinctive, unusual, beautiful or eye-catching
  14. 14. Images should be compelling Photo by Kyle Spradley
  15. 15. In contrast thebittenword
  16. 16. Images can be unusual Photo by Steven Depolo. Photo Illustration by Aaron Duke
  17. 17. Or beautiful Photo by Kyle Spradley
  18. 18. In conclusion • • • • • Respond to your audience Understand your own message Affirm people’s trust Write for the web Use the strongest photos you can—or none at all if you only have weak ones
  19. 19. Thank you! Genevieve Howard howardg@missouri.edu Work web: cafnr.missouri.edu Personal web: genevievehoward.com Twitter: @HowGen

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