CAFNR Communications Brown Bag session on Facebook


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An overview of Facebook with questions to ask so you can build your own communication plan.

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CAFNR Communications Brown Bag session on Facebook

  1. 1. Welcome!<br />Brown Bag Session on Facebook<br />Genevieve Howard<br />CAFNR Communications<br />August 18, 2010<br />
  2. 2. How not to do Facebook<br />
  3. 3. What we will talk about today<br />An overview of Facebook.<br />The people involved with your page. <br />How to create a new page. <br />Content suggestions. <br />Your communications plan.<br />
  4. 4. What is Facebook?<br />23% of time on Internet spent on social networking. <br />Online games 10% and E-mail 8%<br /><ul><li>Facebook: 500 million active members.
  5. 5. Average user creates 90 pieces of content ea. month.
  6. 6. More than 30 billion pieces of content (links, news stories, blog posts, notes, photos, etc.) shared each month.</li></ul>The average Facebook user is connected to 60 pages, groups and events.<br />People that access Facebook via mobile are twice as active than non-mobile users.<br />Sources: Nielsen Co., Facebook<br />
  7. 7. Facebook Profile vs. Page<br />Individual profiles represent real people and are limited to a certain number of friends. <br />Business pages are an online presence for a group or celebrity and can have unlimited fans.<br />
  8. 8. Ask yourself, why?<br />Why use Facebook? <br />Facebook is a good choice if you are ready for a long-term commitment and can continually provide fresh content.<br />Types of content you might have<br />Events and photos from events<br />News and blog posts<br />Research results<br />Competition results<br />Trivia questions<br />
  9. 9. It’s free, right?<br />There is no cost with starting a page.<br />Consider the cost of time needed to create content and monitor the page.<br />
  10. 10. What are your goals and objectives?<br />How do you measure success?<br />Decide what you want out of it before you get into it.<br />Example<br />GOAL: Increased online visibility<br />OBJECTIVE: X number of fans<br />OBJECTIVE: X number of monthly active users<br />
  11. 11. Will a Facebook presence be supported?<br />
  12. 12. Who will be your Facebookadmins?<br />Admins<br />Security: Monitor your page<br /> Creation: Post status updates and new links<br />Responding: Research and answer questions<br /><ul><li>Think of your admin as your public spokesperson. Your Facebook admins will be the voice of your department/group. </li></li></ul><li>Who will be your Facebook fans?<br />Who is your audience?<br />What do you want to talk about with them?<br />Your content will depend on your audience. What do they care about?<br />
  13. 13. How will you promote your page?<br />Website?  You can also drive traffic from Facebook to your site. Use analytics to see the results.<br />E-mail?<br />Advertising?<br />Print pieces?<br />Word of mouth?<br />
  14. 14. Creating a new page<br />
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  16. 16. Profile image can be up to 200 x 470 px<br />
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  21. 21. How frequently should I feed my page?<br />Remember, this is a relationship. Be real.<br />Keep it active but don’t overwhelm them.<br />Avoid the HIDE button!<br />Use Facebook as an extension of the communications you already provide.<br />Find the best times to post based on your audience.<br />
  22. 22. What about negative comments?<br />If it’s a valid complaint, respond with acknowledgement and an alternative.<br />Know your posting policy!<br />This demonstrates the value of your page admins.<br />
  23. 23. Long-term Planning<br />Weekly Facebook Update E-mail<br />Monthly active users<br />How many people like something<br />Wall posts and comments<br />Visits<br />Choose a regular assessment time.<br />
  24. 24. Examples<br />CAFNR<br />Mizzou<br />Texas Tech<br />OSU Alumni<br />
  25. 25. Thank you!<br />Questions?<br />Genevieve Howard <br /><br />Join the CAFNR LinkedIn group<br />Be our fan on Facebook<br />Follow us @cafnr<br />