CAFNR Communications Brown Bag session on LinkedIn, Twitter and YouTube


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An overview of LinkedIn, Twitter and YouTube with examples of how they can be used in an academic environment.

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CAFNR Communications Brown Bag session on LinkedIn, Twitter and YouTube

  1. 1. Welcome!<br />Brown Bag Session on Twitter, LinkedIn and YouTube<br />Genevieve Howard<br />CAFNR Communications<br />August 19, 2010<br />
  2. 2. What we will talk about today<br />Twitter<br />Overview<br />Is Twitter right for you?<br />LinkedIn<br />Overview<br />What can I do with LinkedIn?<br />YouTube<br />Overview<br />Who should use it?<br />
  3. 3. What is Twitter?<br />Twitter is a free service that people use to send 140-character messages called tweets.<br />More than 100 million people use it.<br />People can subscribe to one another which is called following.<br />
  4. 4. Customized background<br />
  5. 5. User name<br />
  6. 6. User name<br />Most recent tweet<br />
  7. 7. User name<br />Followers<br />
  8. 8. User name<br />Followers<br />Following<br />
  9. 9. How to talk Twitter <br />@ sign + user name = responding to someone. These are publically visible. @cafnr<br />RT = retweet. This means you are resending someone else’s message. RT @cafnr<br /># = hash tag. These add context to your tweets. #ag<br />D = direct message. You can send direct messages to people who are following you. These are not publically visible. D cafnr<br />Backchannel = Tweets during a live presentation<br />
  10. 10. Following on Twitter<br />
  11. 11. Is Twitter right for your group?<br />Yes, if you have something to promote. Do you have information you want to spread widely?<br />Events<br />Reminders<br />News<br />
  12. 12. Is Twitter right for you personally?<br />Yes, if you like this kind of online participation. Do you want to follow trends and learn from others in your specialized area?<br />Find people by looking at who your collegaues follow.<br />Who Should I Follow?<br />Wefollow<br />Listorious<br />Most people use an application to manage Twitter, such as TweetDeck or Hootsuite.<br />
  13. 13. Ideas for using Twitter academically<br />Post reminders on assignments.<br />Send links to relevant readings.<br />Promote upcoming events.<br />Ask for opinions, “What should we name our next flavor of ice cream?”<br />Use in the classroom to share questions and thoughts, an official backchannel.<br />Helps to have a person monitoring Twitter stream<br />Use a # hashtag<br />
  14. 14. What is LinkedIn?<br />LinkedIn is a free, professional network.<br />More than 70 million members.<br />Personal profiles act as showcases of your professional goals and achievements.<br />Groups are professional communities based on common interest, affiliation and experience.<br />
  15. 15. Creating a new profile<br />Learn how to use LinkedIn<br />
  16. 16. What can I do with LinkedIn?<br />Build your network.<br />Colleagues’ updates.<br />Customize your URL.<br />Ask for or give advice in Answers.<br />Question on recommendation letter<br />Learn about companies.<br />Verizon<br />Join groups that reflect your interests.<br />Institute of Food Technologists<br />
  17. 17. CAFNR Group<br />
  18. 18. CAFNR Group<br />
  19. 19. What is YouTube?<br />YouTube is the most popular video sharing site in the world.<br />24 hours of video uploaded each minute.<br />2 billion views a day.<br />Source:, retrieved Aug. 17, 2010<br />
  20. 20. Who should use YouTube?<br />Anyone who has interesting video content.<br />Use the embed code to put on your own website. <br />Promote with Facebook, Twitter and LinkedIn.<br />Example of news: Beginning Farmer<br />Example of promotion: Truman’s tour<br />Example of education: Khan Academy<br />
  21. 21. Promote your brand<br />Truman tour opened with title screen<br />Truman’s tour<br />Beginning Farmer closed with production screen and UM system logo <br />Beginning Farmer<br />Use your video to promote your group’s identity. Incorporate your logo into content with appropriately branded clothing.<br />
  22. 22. Length of video<br />Video length is usually best at less than 3 minutes.<br />Attention span<br />Possible cost and time in longer production<br />Break up longer video into segments<br />
  23. 23. Thank you!<br />Questions?<br />Genevieve Howard <br /><br />Join the CAFNR LinkedIn group<br />Be our fan on Facebook<br />Follow us @cafnr<br />