Skyy Vodka Offers Celestial
Advice
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA
Skyy Vodka is looking to the heavens
to offer celestial advice to consumers.
Their new tagline, “West of
expected,” looks ...
In a parody of the “Cosmos” television
show, a bespectacled ‘scientist’ gives
lectures on everything from tipping
etiquett...
The nerdy emcee’s tone is drier than a vodka
martini, adding an additional spritz of humor.
The campaign sets Skyy apart f...
Skyy encourages viewers to put down
their cell phones and actually interact
with the living, breathing human beings
around...
The commercial spots are supplemented
with a print campaign that really pops
with clever catchphrases:
•“No Artificial Tra...
The Venables Bell & Partners agency
produced the ads, which are being rolled
out on nearly every major cable TV
channel. S...
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Howard Davidson Boston MA -- Skyy vodka offers celestial advice

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Howard Davidson from Boston MA writes about how Skyy vodka offers celestial advice.
Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences.

www.howardjdavidson.com
Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

Published in: Marketing
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Howard Davidson Boston MA -- Skyy vodka offers celestial advice

  1. 1. Skyy Vodka Offers Celestial Advice by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  2. 2. Skyy Vodka is looking to the heavens to offer celestial advice to consumers. Their new tagline, “West of expected,” looks to the sky with some tasty new spots. Slide By :- Howard Davidson Arlington MA
  3. 3. In a parody of the “Cosmos” television show, a bespectacled ‘scientist’ gives lectures on everything from tipping etiquette to the importance of having a wingman. Using celestial metaphors, the host explains how, “With a little fresh thinking, the universe can be surprisingly smooth.” Slide By :- Howard Davidson Arlington MA
  4. 4. The nerdy emcee’s tone is drier than a vodka martini, adding an additional spritz of humor. The campaign sets Skyy apart from its competitors, whose relentlessly ‘hip’ ads have developed an assembly-line feel. Skyy’s new spots appeal to the intellectual without even a splash of pandering. Slide By :- Howard Davidson Arlington MA
  5. 5. Skyy encourages viewers to put down their cell phones and actually interact with the living, breathing human beings around them. (If you’re reading this on your phone in a bar right now, shame on you!) The host exclaims, “First person to check their texts has to buy the next round” – a rule I’m immediately implementing with my friends. Slide By :- Howard Davidson Arlington MA
  6. 6. The commercial spots are supplemented with a print campaign that really pops with clever catchphrases: •“No Artificial Traditions Added.” •“Your Bartender has a Name. It’s not ‘Hey.’” •“Vodka Born in the Motherland. California.” My personal favorite, as it skewers the Eastern European companies’ emphasis on their foreignness. ‘Merica! Slide By :- Howard Davidson Arlington MA
  7. 7. The Venables Bell & Partners agency produced the ads, which are being rolled out on nearly every major cable TV channel. Skyy is looking to make a statement, and they want that message heard loud and clear. Who knows. Maybe Skyy can take sales beyond earthly limits. Slide By :- Howard Davidson Arlington MA

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