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Howard Davidson Arlington MA - Milk Life is the new Got Milk

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Howard Davidson Arlington MA - Milk Life is the new Got Milk

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Howard Davidson Arlington MA - Milk Life is the new Got Milk

  1. 1. Milk Life is the new Got Milk by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  2. 2. Milk Life is the new Got Milk The iconic Got Milk? tagline has been around since 1995. But as of this month, Milk Life is the new Got Milk? Got Milk? became well known as an American advertising campaign that encouraged the consumption of milk thanks to the smart guys at ad agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. - See more at: http://howarddavidsonarlingtonma.com/milklife-milk/#sthash.oAzAqlm1.dpuf Slide By :- Howard Davidson Arlington MA
  3. 3. The campaign raised milk’s profile and increased sales in California. But nationwide it didn’t get people to drink more milk. Consumption has been declining since the 1970s. According to Adweek, research shows that “Got Milk?” was the most remembered tagline in history, outstripping those of beer and soft drink companies with budgets many times the size of ours. It is so ubiquitous, in fact, that people don’t think of it as a tagline anymore. Like Apple, simplicity is the way to go. - See more at: http://howarddavidsonarlingtonma.com/milk-lifemilk/#sthash.oAzAqlm1.dpuf Slide By :- Howard Davidson Arlington MA
  4. 4. Over the years, the ads have featured celebrities such as Elton John, Katie Couric, Bill Clinton and David Beckham. Guess we won’t be seeing Superman and others with their milkstaches anymore. Now we’ll see how milk allegedly powers celebs and common folk power through everyday life (sans moustache). Slide By :- Howard Davidson Arlington MA

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