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Balance Bar “Anti-Resolutions”
Campaign Is Delicious
by
Howard Davidson, Arlington, MA

Slide By :- Howard Davidson Arling...
Balance Bar “Anti-Resolutions”
Campaign Is Delicious
Balance
Bar
“Anti-Resolutions”
campaign is delicious! Balance Bar,
th...
The company, which was bought out by NBTY last year, is trying this
unorthodox strategy at a time when traditional weight-...
The central wager of the “Anti-Resolution”
campaign is that dieters too often set overly
ambitious goals for the new year,...
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Howard Davidson Arlington MA - Balance Bar “Anti-Resolutions” Campaign Is Delicious

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Howard Davidson Arlington MA - Balance Bar “Anti-Resolutions” Campaign Is Delicious

Published in: Marketing
  • Quite interesting! Most people do not deligently follow their resolutions but I don't many have thought out of the box to use this fact idea to market. Thanks for sharing!
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  • This makes a lot of sense plus lesser pressure!
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Howard Davidson Arlington MA - Balance Bar “Anti-Resolutions” Campaign Is Delicious

  1. 1. Balance Bar “Anti-Resolutions” Campaign Is Delicious by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  2. 2. Balance Bar “Anti-Resolutions” Campaign Is Delicious Balance Bar “Anti-Resolutions” campaign is delicious! Balance Bar, the nutrition bar stalwart, has gone and done something quite unusual for a health-conscious company: they’ve launched an “Anti-Resolutions Pledge ” ad campaign. Slide By :- Howard Davidson Arlington MA
  3. 3. The company, which was bought out by NBTY last year, is trying this unorthodox strategy at a time when traditional weight-loss companies are struggling. The rise of online-based health and dieting advice has hit long-standing titans like Jenny Craig and Weight Watchers, as many consumers (unsurprisingly) opt for free weight-loss aids over traditional subscription-based programs. Slide By :- Howard Davidson Arlington MA
  4. 4. The central wager of the “Anti-Resolution” campaign is that dieters too often set overly ambitious goals for the new year, only to become overwhelmed and quit as soon as the pressure mounts. Balance Bar is instead advocating for a smaller, humbler, day-by-day approach to dieting which focuses on small lifestyle changes and, among other things, eating Balance Bars. People who sign the Pledge are supposed to make one small change per month, the theory being that this is a more manageable and durable strategy for weight loss. For Balance Bar, it’s a win-win: even if consumers fail to maintain their twelve small lifestyle changes, they’ll at least scarf down a few boxes worth of Balance Bars along the way. Mmm. Slide By :- Howard Davidson Arlington MA

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