Axe Puts Phermones In Business
Cards
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA
Axe Puts Phermones In
Business Cards
Dudes at Axe can now have their
pheromones infused into their
business cards. Gross. ...
I’m so disgusted. The “male grooming product”
brand has reached a new low by putting the
sweat of its employees on small s...
The “Pheromone Business Card” campaign
shows Axe “associates” –aka, bros- working
out and sweating into headbands where la...
This campaign, of course, is only for the
male employees. As the provided video
suggests, any woman who comes into
contact...
This campaign, of course, is only for the
male employees. As the provided video
suggests, any woman who comes into
contact...
Upcoming SlideShare
Loading in …5
×

Howard Davidson Arlington MA - Axe puts phermones in business cards

525 views

Published on

Howard Davidson Arlington MA writes about howAxe puts phermones in business cards. Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences.

www.howardjdavidson.com
Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1 Comment
42 Likes
Statistics
Notes
No Downloads
Views
Total views
525
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
1
Likes
42
Embeds 0
No embeds

No notes for slide

Howard Davidson Arlington MA - Axe puts phermones in business cards

  1. 1. Axe Puts Phermones In Business Cards by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  2. 2. Axe Puts Phermones In Business Cards Dudes at Axe can now have their pheromones infused into their business cards. Gross. Axe‘s totally misogynistic and epically douchey ads along with their overpowering fragrances make me gag. Slide By :- Howard Davidson Arlington MA
  3. 3. I’m so disgusted. The “male grooming product” brand has reached a new low by putting the sweat of its employees on small strips of paper and saying the sweaty pieces of paper will help those employees get laid. Gag (again). Slide By :- Howard Davidson Arlington MA
  4. 4. The “Pheromone Business Card” campaign shows Axe “associates” –aka, bros- working out and sweating into headbands where lab technicians extract a concentrated solution and then drop it into business cards. The business cards openly declare that they’re “infused with the essence of Kyle” suggesting something more than just sweat, which is the point. Union in Toronto helped Axe promote this sexy sweat nonsense and push the stinky crap off the shelves into the mating game. Allegedly, the card’s scent is supposed to help employees attract females like their products claim to do, extending their brand. Yeah right. Slide By :- Howard Davidson Arlington MA
  5. 5. This campaign, of course, is only for the male employees. As the provided video suggests, any woman who comes into contact with one of these employees will take them in back to show them a good time, because duh, that’s the way Axe works. My pheromones and I will stick with fragrance and aluminum free Tom’s of Maine. Howard Davidson, Arlington MA Slide By :- Howard Davidson Arlington MA
  6. 6. This campaign, of course, is only for the male employees. As the provided video suggests, any woman who comes into contact with one of these employees will take them in back to show them a good time, because duh, that’s the way Axe works. My pheromones and I will stick with fragrance and aluminum free Tom’s of Maine. Howard Davidson, Arlington MA Slide By :- Howard Davidson Arlington MA

×