Das Woofwagon: Volkswagen’s
Canine Alter Egos For Cars
by
Howard Davidson, Arlington, MA

Slide By :- Howard Davidson Arli...
Das Woofwagon: Volkswagen’s
Canine Alter Egos For Cars
Disclaimer: I am not a canine fan. I do own a Volkswagen. I do not
...
The canine and 4 wheel campaign by adam&eveDDB was rolled
out during the October 19th episode of The X-Factor, with four
f...
This campaign is a clever and effective way to tap into a
demographic that, by all anecdotal accounts, already loves
Volks...
Upcoming SlideShare
Loading in …5
×

Howard Davidson Arlington MA - Das Woofwagon Volkswagen’s Canine Alter Egos For Cars

404 views

Published on

Howard Davidson Arlington MA - Disclaimer:  I am not a canine fan.  I do own a Volkswagen.   I do not own a Woofwagen.

Published in: Marketing
3 Comments
12 Likes
Statistics
Notes
No Downloads
Views
Total views
404
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
3
Likes
12
Embeds 0
No embeds

No notes for slide

Howard Davidson Arlington MA - Das Woofwagon Volkswagen’s Canine Alter Egos For Cars

  1. 1. Das Woofwagon: Volkswagen’s Canine Alter Egos For Cars by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  2. 2. Das Woofwagon: Volkswagen’s Canine Alter Egos For Cars Disclaimer: I am not a canine fan. I do own a Volkswagen. I do not own a Woofwagen. Okay, so… dew things go together as well as Volkswagens and doglovers. Well, it finally seems that Volkswagen has picked up on this social trend: for their new ad campaign in the UK, the German automaker is rolling out 36 dogs – each one embodying a different Volkswagen model. Slide By :- Howard Davidson Arlington MA
  3. 3. The canine and 4 wheel campaign by adam&eveDDB was rolled out during the October 19th episode of The X-Factor, with four five-second teaser videos followed by a one-minute spot. The campaign’s focal point, however, is a website that displays all of Volkswagen’s cars – or rather, their respective dog avatars. Users can compare cars by looking at the canines that supposedly embody the aesthetic character of each car. Slide By :- Howard Davidson Arlington MA
  4. 4. This campaign is a clever and effective way to tap into a demographic that, by all anecdotal accounts, already loves Volkswagens: the hip, urban dog owner. It may not be the most scientifically accurate advertisement (though admittedly, the Touareg does have a vague resemblance to a St. Bernard), but it does suggest a quietly convincing bit of ad logic: dog owners love their canines whether they’re big or small, shaggy or sleek. Volkswagen seems to be hoping that they’ll feel the same way about their mid-size sedans. Yes, I am an enigma. Slide By :- Howard Davidson Arlington MA

×