The document discusses the importance of local search and provides tips for supercharging a business through local search optimization. It notes that Google continues to emphasize local search through blended results and location-based mobile search. It then provides recommendations for optimizing a business's online local presence, such as claiming and completing listings, adding relevant keywords and photos, getting citations from local sources, and using paid advertising options like Google AdWords with location or phone extensions.

1. Presented by: Pop Labs Supercharging Your Business Through Local Search

2. Why is Local Search so Important? Google Continues to Emphasize Local Search Through Blended Local Results.

3. Why is Local Search so Important? Further Integration of Places Navigation.

4. Why is Local Search so Important? Mobile Location Based Results.

5. Why is Local Search so Important? Smart Phones are Projected to Overtake Feature Phones in U.S. by Q3 2011.

6. Business Address in the City of Search Term. Profile Completeness, Including, Details, Photos & Videos. Quality/Quantity of Citations. Category Selection. Keywords in On-Page Content. Reviews. Use a Local Phone Number. Local Business Listing Ranking Factors:

7. Unclaimed / Incomplete Claimed / Completed

8. Local Chamber of Commerce. Local Government Sites. Local City Sites “yourcity.com”. Local Charities or Events you Donate to or Sponsor. If you are a Local Reseller, Get a Link From the Manufacturer. Links from Industry Related Niche Directories. Local Link Sources:

9. No Link Necessary. Citation only need the NAP (Name, Address, Phone Number). Check Your Information in Data Aggregator Sites like Info USA. Citations Need to be Consistent and Updated. Citations:

10. Mine Your Competitors Citations

11. Mine Your Competitors Citations

12. Portable Automotive GPS Devices: Integrated

13. InfoUSA NavTeq TeleAtlas (Tom Tom) GPS Data Team A Few Places They Crawl:

14. AdWords Location Extensions Paid Ad Options: AdWords Phone Extensions

15. Google Places Tags $25 per month. Don’t Use the Defaults Options. Needs to be Engaging and Tangible. Paid Ad Options:

16. Mobile Targeted Campaigns Smart Phone and WAP Targeted Campaigns. Adds Click to Call Functionality. Separate Campaigns Allow for Better Targeting and Tracking. Paid Ad Options:

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