Local Search Strategies

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Google Continues to Emphasize Local Search Through Blended Local Results.

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Local Search Strategies

  1. 1. Presented by: Pop Labs<br />Supercharging Your Business Through Local Search<br />
  2. 2. Why is Local Search so Important?<br />Google Continues to Emphasize Local Search Through Blended Local Results.<br />
  3. 3. Why is Local Search so Important?<br />Further Integration of Places Navigation.<br />
  4. 4. Why is Local Search so Important?<br />Mobile Location Based Results.<br />
  5. 5. Why is Local Search so Important?<br />Smart Phones are Projected to Overtake Feature Phones in U.S. by Q3 2011.<br />
  6. 6. Business Address in the City of Search Term.<br />Profile Completeness, Including, Details, Photos & Videos.<br />Quality/Quantity of Citations.<br />Category Selection.<br />Keywords in On-Page Content.<br />Reviews.<br />Use a Local Phone Number.<br />Local Business Listing Ranking Factors:<br />
  7. 7. Unclaimed / Incomplete<br />Claimed / Completed<br />
  8. 8. Local Chamber of Commerce.<br />Local Government Sites.<br />Local City Sites “yourcity.com”.<br />Local Charities or Events you Donate to or Sponsor.<br />If you are a Local Reseller, Get a Link From the Manufacturer.<br />Links from Industry Related Niche Directories.<br />Local Link Sources:<br />
  9. 9. No Link Necessary. Citation only need the NAP (Name, Address, Phone Number).<br />Check Your Information in Data Aggregator Sites like Info USA.<br />Citations Need to be Consistent and Updated.<br />Citations:<br />
  10. 10. Mine Your Competitors Citations<br />
  11. 11. Mine Your Competitors Citations<br />
  12. 12. Portable<br />Automotive GPS Devices:<br />Integrated<br />
  13. 13. InfoUSA<br />NavTeq<br />TeleAtlas (Tom Tom)<br />GPS Data Team<br />A Few Places They Crawl:<br />
  14. 14. AdWords Location Extensions<br />Paid Ad Options:<br />AdWords Phone Extensions<br />
  15. 15. Google Places Tags<br />$25 per month.<br />Don’t Use the Defaults Options.<br />Needs to be Engaging and Tangible.<br />Paid Ad Options:<br />
  16. 16. Mobile Targeted Campaigns <br />Smart Phone and WAP Targeted Campaigns.<br />Adds Click to Call Functionality.<br />Separate Campaigns Allow for Better Targeting and Tracking.<br />Paid Ad Options:<br />
  17. 17. Pop Labs<br />www.poplabs.com<br />twitter.com/gopoplabs<br />facebook.com/poplabs<br />Thank You<br />

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