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Home Sale Network social media briefing

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I was aksed to speak at the Home Sale Network conference on Thursday 3rd December 2009 about social media and it's value to estate agents.

Published in: Real Estate, Technology, Business
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Home Sale Network social media briefing

  1. 1. Social Media – So What? Ben Harris @housingdabble www.housingdabble.co.uk
  2. 2. Radio took 38yrs to reach 50 mil users TV took 15yrs to reach 50 mil users Internet took 4yrs to reach 50 mil users Facebook added 100 million users in <9months 80% of twitter usage is on mobile phones 90% of people trust recommendations from people they know 78% trust consumer opinions online
  3. 3. Radio took 38yrs to reach 50 mil users TV took 15yrs to reach 50 mil users Internet took 4yrs to reach 50 mil users Facebook added 100 million users in <9months 80% of twitter usage is on mobile phones 90% of people trust recommendations from people they know 78% trust consumer opinions online So what?
  4. 4. We can’t control the conversation Our demographic aren’t involved We don’t have the time Where do we start?
  5. 5. We can’t control the conversation Our demographic aren’t involved We don’t have the time Where do we start?
  6. 6. <ul><li>YOY - baby boomers... </li></ul><ul><li>Increased reading blogs and listening to podcasts - 67 percent </li></ul><ul><li>Increased in using social networking sites - 59 percent </li></ul><ul><li>Increased watching/ posting videos on the Internet - 35 percent </li></ul>
  7. 7. We can’t control the conversation Our demographic aren’t involved We don’t have the time Where do we start?
  8. 8. <ul><li>“ Last month we did leaflet handouts outside the Landlords Show in Olympia” </li></ul><ul><li>Cost - roughly £1100 </li></ul><ul><ul><li>licensing, leaflets design, printing 2000 and time (x2 days – 12hrs work) </li></ul></ul><ul><li>Response - none </li></ul><ul><li>Brand awareness - maybe. </li></ul>
  9. 9. We can’t control the conversation Our demographic aren’t involved We don’t have the time Where do we start?
  10. 10. Why YES! We do have a property in your price range
  11. 12. We can’t control the conversation Our demographic aren’t involved We don’t have the time Where do we start?
  12. 14. Abraham Lincoln “ if you would win a man to your cause, first convince him that you are his true friend.”
  13. 15. Social Media Trinity
  14. 17. Local relevance Video Content SEO PR Recruitment

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