Evolution of the Home-Movie          Industry       Team Rock Solid:         Hannah Houshian         Jonathan Kaplan      ...
Preview Today we will:   Address how things were previously done   Explain how the home-movie industry has been    affe...
How Things Were DonePreviously
VHS Comprised of television pictures and sound  placed onto a magnetic tape Linear method of storing information First ...
DVD Phillips and Sony joined together to develop a  media format that could hold large amounts of  data Replaced VHS tap...
Blu-ray Shuji Nakamura, a University of California at  Berkley Professor, invented the blu-ray disc Came in as a major p...
Internet-Streaming YouTube leads the way in video streaming Convenience, cost, quality, variety, and ease of use have le...
How The Industry Has Been AffectedBy Advances In Data Communication
Data CommunicationTechnologies as a Source ofRevenue Digital events streaming 3D movies IMAX VOD
Replacing Previous Technologies DVD sales dropping Illegal downloading
New Ways to Cut Costs No more film reels Digital files
New Costs Associated withChanging Technologies New equipment Transition costs   Hardware   Software
Major Data Communication VendorsAnd What Their Products Enable
Blockbuster• Founded 1985 physically  selling video rentals• 60-40 revenue sharing  model with movie studios• No initial w...
Blockbuster• Valued from$1.6 billion  to a mere $300 million  (Bankrupt)• Dinosaur of home-  movie industry
Redbox Founded in 2002 33,000 kiosks Low price and  convenience DVDs, Blu-ray,  Games QR Codes, iPhone  and Droid App...
Netflix           Founded in 1997           23 million subscribers;              world’s largest              subscripti...
Apple TV• Founded in 2007•    Streamed media driven    from content online to play    on TV•   Access to iTunes,    rent/p...
Video On Demand            • A DSL service over IP              networks            • Digital subscription package        ...
The Future
Change in Trends Digital distribution rising Physical distribution dominant Quick change
Downloading Apple TV   Increased convenience   Netflix addition Amazon Instant Video   Prime membership   All methods
Netflix Netflix   Streaming   Physical disc   Online/physical combination Cross-device service   Xbox   PlayStation...
UltraViolet Digital Rights Locker   Physical   Digital Partners   Necessary for growth   Possibly Vudu
UltraViolet Advantages to Distributor   Curb piracy   Efficient distribution Effects   Increased smartphones and tabl...
Predictions Continued growth   Apple TV   Netflix UltraViolet   Legal   “Official”   Ease of cloud   Familiarity o...
Questions?
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Evolutionofthehome movieindustry

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Evolutionofthehome movieindustry

  1. 1. Evolution of the Home-Movie Industry Team Rock Solid: Hannah Houshian Jonathan Kaplan Tara Kuhner Daniel Westfall Michael Yen
  2. 2. Preview Today we will:  Address how things were previously done  Explain how the home-movie industry has been affected by advances in data communication  Describe the major motion picture data communication vendors and what their products enable  Define the competitive structure of data communications in the industry  Forecast where the home-movie industry is headed
  3. 3. How Things Were DonePreviously
  4. 4. VHS Comprised of television pictures and sound placed onto a magnetic tape Linear method of storing information First widespread video cassette can be credited to Sony in 1969 Inability to store mass amounts of data, video recordings becoming digital, inconvenient size, and viewing quality
  5. 5. DVD Phillips and Sony joined together to develop a media format that could hold large amounts of data Replaced VHS tapes in the entertainment industry because they produced high quality video and audio Remain a popular media format
  6. 6. Blu-ray Shuji Nakamura, a University of California at Berkley Professor, invented the blu-ray disc Came in as a major player in the “format wars” because of the need to record play and record HD content Use shorter wavelengths, which in return enable high-density storage Analysts expect more than 32 million blu-ray discs to be sold in the United States in 2011
  7. 7. Internet-Streaming YouTube leads the way in video streaming Convenience, cost, quality, variety, and ease of use have lead consumers to choose internet streaming over physical formats
  8. 8. How The Industry Has Been AffectedBy Advances In Data Communication
  9. 9. Data CommunicationTechnologies as a Source ofRevenue Digital events streaming 3D movies IMAX VOD
  10. 10. Replacing Previous Technologies DVD sales dropping Illegal downloading
  11. 11. New Ways to Cut Costs No more film reels Digital files
  12. 12. New Costs Associated withChanging Technologies New equipment Transition costs  Hardware  Software
  13. 13. Major Data Communication VendorsAnd What Their Products Enable
  14. 14. Blockbuster• Founded 1985 physically selling video rentals• 60-40 revenue sharing model with movie studios• No initial waiting period• Customized store shelves upon demographics
  15. 15. Blockbuster• Valued from$1.6 billion to a mere $300 million (Bankrupt)• Dinosaur of home- movie industry
  16. 16. Redbox Founded in 2002 33,000 kiosks Low price and convenience DVDs, Blu-ray, Games QR Codes, iPhone and Droid Apps Streaming service future
  17. 17. Netflix  Founded in 1997  23 million subscribers; world’s largest subscription service  Wide selection and convenience  DVD by mail and streaming service  Service realignment announcement  Expanding into global territories
  18. 18. Apple TV• Founded in 2007• Streamed media driven from content online to play on TV• Access to iTunes, rent/purchase movies, TV shows, audio files, MobileME, Flickr, YouTube, and Netflix• Peer to peer digital media receiver• AirPlay home-sharing• Future AirPlay growth, increased processor speed, smaller storage, and
  19. 19. Video On Demand • A DSL service over IP networks • Digital subscription package from service provider • Cable TV or satellite to broadcast programs • Spurred out of YouTube craze • Convenience of instant play • Enjoyable features such as pause, play, rewind, jump • TIVO already implemented
  20. 20. The Future
  21. 21. Change in Trends Digital distribution rising Physical distribution dominant Quick change
  22. 22. Downloading Apple TV  Increased convenience  Netflix addition Amazon Instant Video  Prime membership  All methods
  23. 23. Netflix Netflix  Streaming  Physical disc  Online/physical combination Cross-device service  Xbox  PlayStation  DVD players
  24. 24. UltraViolet Digital Rights Locker  Physical  Digital Partners  Necessary for growth  Possibly Vudu
  25. 25. UltraViolet Advantages to Distributor  Curb piracy  Efficient distribution Effects  Increased smartphones and tablets  Potential for over-usage
  26. 26. Predictions Continued growth  Apple TV  Netflix UltraViolet  Legal  “Official”  Ease of cloud  Familiarity of physical disc
  27. 27. Questions?

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