# Things I’ve learned
from User Friendly 2013
Hongru Hou · 2013.12.5 · @Baidu
“The best touch interface is sometimes
no touch at all.”

–Josh Clark
What does
no touch mean?

photo from www.the-mommyhood-chronicles.com
Reduce tapping times & touching time.
!
!
!
video from questvisual.com/us/
Reduce tapping times & touching time.
!

Needn’t touch screen.
!
video from www.tabledrum.com
Reduce tapping times & touching time.
!

Needn’t touch screen.
!

Needn’t touch devices.
Design and develop on top of sensors
help us make the technology
more human and more natural.
photo from Google
Besides utilizing built-in sensors,
we can custom new sensors as well.
Turn dumb devices
into smart ones.

photo from Google
Turn non-electronic tools
into electronic ones.
photo from www.fiftythree.com/pencil
Turn offline services
into online ones.

photo from squareup.com
video from www.sifteo.com
video from vimeo.com/41363473
Everything can be connected
will be connected.

photo from facebook.com
#1 Embrace Sensors

photo from dragoninnovation.com
photo from tessel.io
photo from dev.w3.org/csswg/mediaqueries4/#mf-environment
“More believe a successful innovation
should not be channel isolated,
but strongly connected.”
–Jason Huang
Why multi-channel matters?

photo from Google
Every profession is selling experience.
Vincent van Gogh
Not a painter, but an experience designer

photo from Google
Wolfgang Amadeus Mozart
Not a composer, but an experience designer.

photo from Google
Ang Lee
Not a film director, but an experience designer.

photo from Google
All these feelings and emotion form the brand.
UI/UX

Product

Service

Design hierarchy

Business
Multi-channel experience
CEO

Not Chief Executive Officer,
but Chief Experience Officer
#2 Remember
Multi-channel
“Borders exist in our work culture,
and created a artificial way we communicate.”

–Daniel Szuc
What's the real problem?
What's the real problem?
We don’t know each other well.
photo from wikipedia.com
1. Have a big voice.
2. Know the direct of the company.
3. Communicate with others in their language.
We are in the people business,
spend time to understand people.
photo from Google
#3 Be Holistic

photo from transformationstreatment.com
“The future is already here
—it’s just not evenly distributed.”

–William Gibson
photo from 37signals.com/remote/
All businesses will be online.

&
Everything will be personalized.
We use telephone to broadcast concerts.
We use TV to listen radios.
We use Internet to read papers.
Technology only changes the temporary container.

&
Your API is your application.
# Thank you all.
Hongru Hou · 2013.12.5 · @Baidu
Things I've learned from User Friendly 2013
Things I've learned from User Friendly 2013
Things I've learned from User Friendly 2013
Things I've learned from User Friendly 2013
Things I've learned from User Friendly 2013
Things I've learned from User Friendly 2013
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Things I've learned from User Friendly 2013

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Things I've learned from User Friendly 2013

  1. 1. # Things I’ve learned from User Friendly 2013 Hongru Hou · 2013.12.5 · @Baidu
  2. 2. “The best touch interface is sometimes no touch at all.” –Josh Clark
  3. 3. What does no touch mean? photo from www.the-mommyhood-chronicles.com
  4. 4. Reduce tapping times & touching time. ! ! !
  5. 5. video from questvisual.com/us/
  6. 6. Reduce tapping times & touching time. ! Needn’t touch screen. !
  7. 7. video from www.tabledrum.com
  8. 8. Reduce tapping times & touching time. ! Needn’t touch screen. ! Needn’t touch devices.
  9. 9. Design and develop on top of sensors help us make the technology more human and more natural. photo from Google
  10. 10. Besides utilizing built-in sensors, we can custom new sensors as well.
  11. 11. Turn dumb devices into smart ones. photo from Google
  12. 12. Turn non-electronic tools into electronic ones. photo from www.fiftythree.com/pencil
  13. 13. Turn offline services into online ones. photo from squareup.com
  14. 14. video from www.sifteo.com
  15. 15. video from vimeo.com/41363473
  16. 16. Everything can be connected will be connected. photo from facebook.com
  17. 17. #1 Embrace Sensors photo from dragoninnovation.com
  18. 18. photo from tessel.io
  19. 19. photo from dev.w3.org/csswg/mediaqueries4/#mf-environment
  20. 20. “More believe a successful innovation should not be channel isolated, but strongly connected.” –Jason Huang
  21. 21. Why multi-channel matters? photo from Google
  22. 22. Every profession is selling experience.
  23. 23. Vincent van Gogh Not a painter, but an experience designer photo from Google
  24. 24. Wolfgang Amadeus Mozart Not a composer, but an experience designer. photo from Google
  25. 25. Ang Lee Not a film director, but an experience designer. photo from Google
  26. 26. All these feelings and emotion form the brand.
  27. 27. UI/UX Product Service Design hierarchy Business
  28. 28. Multi-channel experience
  29. 29. CEO Not Chief Executive Officer, but Chief Experience Officer
  30. 30. #2 Remember Multi-channel
  31. 31. “Borders exist in our work culture, and created a artificial way we communicate.” –Daniel Szuc
  32. 32. What's the real problem?
  33. 33. What's the real problem?
  34. 34. We don’t know each other well.
  35. 35. photo from wikipedia.com
  36. 36. 1. Have a big voice. 2. Know the direct of the company. 3. Communicate with others in their language.
  37. 37. We are in the people business, spend time to understand people. photo from Google
  38. 38. #3 Be Holistic photo from transformationstreatment.com
  39. 39. “The future is already here —it’s just not evenly distributed.” –William Gibson
  40. 40. photo from 37signals.com/remote/
  41. 41. All businesses will be online. & Everything will be personalized.
  42. 42. We use telephone to broadcast concerts. We use TV to listen radios. We use Internet to read papers.
  43. 43. Technology only changes the temporary container. & Your API is your application.
  44. 44. # Thank you all. Hongru Hou · 2013.12.5 · @Baidu

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