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The Web of Gendered Innovations

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Web.br 2016 Keynote presentation. How technology shapes society and society shapes technology, way before the Internet. In the Digital Era, our web technologies increases the biases we already have. It's our choice what technologies we want to build and which society we want to shape.

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The Web of Gendered Innovations

  1. 1. 1 The Web of Gendered Innovations Prof. Dr. Claudia Melo Web.br2016 14/Out, São Paulo, Brazil claudiamelo.org bit.ly/genderedweb
  2. 2. 2 I’m Claudia Melo Curious Learner Professor and Researcher, University of Brasília (UnB) Advisory Board Member at Mulheres na Tecnologia Technologist since 1997 I have worked as [CTO, Agile Coach, Programmer, Coordinator, Project Manager, Consultant] Activist v0.1 WHO AM I?
  3. 3. 3 WHAT'S THE INTERNET? http://imgur.com/gallery/S47Qr0U
  4. 4. 4 Society shapes technology Technology shapes society http://www.bridge.ids.ac.uk/sites/bridge.ids.ac.uk/files/reports/CEP-ICTs-OR.pdf
  5. 5. 5 When Martina was a kid [back in the 80s] http://bit.ly/2e91ybK
  6. 6. 6 She always wanted to play with LEGOs http://bit.ly/2dfzltC
  7. 7. 7 Frequently, your initial font choice is taken out of your hands; companies often specify a typeface, or even a set of fonts, as part of their brand. Art / Minimal / Typography / Placeholder Smart & Creative Placeholders as her colleagues used to play at home http://bit.ly/2ebB58a
  8. 8. 8 Introduction Frequently, your initial font choice is taken out of your hands; companies often specify a typeface, or even a set of fonts, as part of their brand guidelines. Occasionally you’ll find a job has specific requirements, such as limited room that might require a condensed face, or a lot of legal text that might require When selecting a typeface for body text, your primary concern should be readability. Don’t concern yourself with personality at this stage. JOHN BINDER Today, Martina is a lawyer also passionate for physics (just passion, no concrete action)
  9. 9. 9 Some of Martina’s friends are now scientists in Math/Engineering http://lettoysbetoys.org.uk/18-female-scientists-tell-us-about-their-favourite-childhood-toys/
  10. 10. 10 Introduction Frequently, your initial font choice is taken out of your hands; companies often specify a typeface, or even a set of fonts, as part of their brand guidelines. Occasionally you’ll find a job has specific requirements, such as limited room that might require a condensed face, or a lot of legal text that might require When selecting a typeface for body text, your primary concern should be readability. Don’t concern yourself with personality at this stage. JOHN BINDER Camila is a Civil Engineer
  11. 11. 11 Frequently, your initial font choice is taken out of your awesome hands Apple Devices Five Stars Frequently, your initial font choice is taken out of your awesome hands Apple Devices Online Chat Frequently, your initial font choice is taken out of your awesome hands Apple Devices Worldwide Frequently, your initial font choice is taken out of your awesome hands Apple Devices Support Frequently, your initial font choice is taken out of your awesome hands Apple Devices Exclusive Offers Frequently, your initial font choice is taken out of your awesome hands Apple Devices Fast Downloads AWESOME FEATURES Modern Presentation http://bit.ly/2dXdSJj She is now pregnant
  12. 12. 12 WE ARE TRENDING MARKETING AGENCY She lives in SP, far away from her workplace
  13. 13. 13 … offline reality is replicated into the online world…
  14. 14. 14 Introduction Frequently, your initial font choice is taken out of your hands; companies often specify a typeface, or even a set of fonts, as part of their brand guidelines. Occasionally you’ll find a job has specific requirements, such as limited room that might require a condensed face, or a lot of legal text that might require When selecting a typeface for body text, your primary concern should be readability. Don’t concern yourself with personality at this stage. JOHN BINDER Daniela use a tablet at school, she loves it
  15. 15. 15 When her parents help to find a game to play: http://playpink.com/
  16. 16. 16 Frequently, your initial font choice is taken out of your awesome hand HELP Frequently, your initial font choice is taken out of your awesome hand CHAT 24/7 Frequently, your initial font choice is taken out of your awesome hand HOME Frequently, your initial font choice is taken out of your awesome hand MAILING Samantha is in the 1st year of undergraduate studies in IS She just has heard about a super cool place to work http://bit.ly/2e5HGBR
  17. 17. 17 But she didn't fell quite comfortable to apply… 
 (text is gender- biased) http://www.huffingtonpost.com/2015/06/02/textio-unitive-bias-software_n_7493624.html
  18. 18. 18 She is more likely to apply to the "female only" job offer http://i.imgur.com/8kuHRi4.png
  19. 19. 19 Kelson knows his daughter can become a lead researcher https://news.ifas.ufl.edu/2015/12/father-daughter-duo-team-up-for-citrus-research/
  20. 20. 20 He wanted to show her some role models, powerful women worldwide, but…. image is gender-biased
  21. 21. 21 POWERFUL WOMAN
  22. 22. 22 POWERFUL MAN
  23. 23. 23 Erick is a programmer in big tech company. He helps them to build search engines. http://news.ifmo.ru/images/news/big/p5025.jpg
  24. 24. 24 But he is (still) not aware on how much the Web is biased: Data, Algorithms, Activity, Self- selection. Data and Algorithmic Bias in the Web Ricardo Baeza-Yates California, Catalonia, Chile Web Science 2016, Hannover, Germany, May 2016 http://www.websci16.org/sites/websci16/files/keynotes/keynote_baeza-yates.pdf
  25. 25. 25 WE ALL HAVE BIAS. DATA HAVE BIAS. THE WEB HAS BIAS.
  26. 26. 26 Society shapes technology Technology shapes society What technology do we want to build? Which society do we want to shape?
  27. 27. 27 INTERNET AS A MEANINGFUL RESOURCE CONTENT & ENGAGEMENT SKILLS & LITERACY ACCESS & INFRASTRUCTURE MOTIVATION & AWARENESS TANGIBLE (OFFLINE) OUTCOMES Adapted from http://blogs.lse.ac.uk/mediapolicyproject/2014/06/18/digital-inclusion-in-europe-evaluating-policy-and-practice/
  28. 28. 28https://www.weforum.org/agenda/2016/09/8-digital-life-skills-all-children-need-and-a-plan-for-teaching-them
  29. 29. 29 WE ARE CREATIVE, WE ARE BUILDERS! ARE WE PURPOSEFUL? DO WE KNOW WHY WE ARE BUILDING?
  30. 30. 30 https://sustainabledevelopment.un.org/post2015/transformingourworld
  31. 31. 31 GENDERED INNOVATIONS
  32. 32. 32 1. "Fix the Numbers of Women" focuses on increasing women's participation. 2. "Fix the Institutions" promotes gender equality in careers through structural change in organizations. 3. "Fix the Knowledge" or "Gendered Innovations” stimulates excellence in science and technology by integrating sex and gender analysis into research & development. http://genderedinnovations.stanford.edu/what-is-gendered-innovations.html
  33. 33. 33 Integrating sex and gender means taking into account: • the biological characteristics of both females and males (sex) and • the evolving social and cultural features of women and men, girls and boys (gender)
  34. 34. 34 OFFLINE AND ONLINE START FIXING
  35. 35. 35 WIKIPEDIA BIAS DETECTOR https://www.youtube.com/watch?v=6mgYvTuUphE http://net.wanderingliquen.com/ https://wanderingliquen.com/
  36. 36. 36 DATA SCIENCE FOR GENDER EQUALITY: MONITORING WOMEN'S VOICES IN THE NEWS https://civic.mit.edu/blog/natematias/data-science-for-gender- equality-monitoring-womens-voices-in-the-news#vision http://www.theopedproject.org/
  37. 37. 37 DATA SCIENCE FOR GENDER EQUALITY: IMPROVING JOB POSTINGS http://www.huffingtonpost.com/2015/06/02/textio-unitive-bias-software_n_7493624.html
  38. 38. 38 PARTICIPATORY RESEARCH FOR BETTER CITIES http://www.citylab.com/commute/2013/09/how-design-city-women/6739/ https://www.nexojornal.com.br/expresso/2016/05/06/Por-que-cidades-feitas-para-mulheres-s%C3%A3o-mais-igualit%C3%A1rias https://www.theguardian.com/cities/2014/dec/05/if-women-built-cities-what-would-our-urban-landscape-look-like
  39. 39. 39 DIGITAL INNOVATION LABS CREATING NEW WAYS TO CURATE WOMEN’S IMAGES https://dwarchivenorth.wordpress.com/ https://madlab.org.uk
  40. 40. 40 "From gender-neutral bots to period-friendly healthcare trackers, cars with more storage and clothes with bigger pockets the world could be a very different place if there were more women working in tech." http://www.bbc.com/news/technology-37605943
  41. 41. 41 Gender equality is not a woman’s issue, it is a human issue. It affect us all.
  42. 42. 42 Do you want to join us and create a Web of Gendered Innovations?
  43. 43. 43 QUESTIONS? THANK YOU! @claudia_melo claudiamelo.org claudia.melo@mulheresnatecnologia.org claudiam@unb.br
  44. 44. CLAUDIA MELOPEOPLE TECHNOLOGY RESEARCHER @claudia_melo claudiamelo.org @claudiameloblog /claudiamelo

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