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Camp de Ecoinovação
Agrotech,
Londrina
19/Ago/2017
ETHICS AND SUSTAINABILITY FOR TECHIES
AND ENTREPRENEURS
Prof. Dr. Claud...
2
I’m Claudia Melo
Professor, University of Brasília (UnB)
Technologist since 1997
I have worked as [CTO, Agile Coach,
Pro...
3
www.paragkhanna.com/home/2016/4/19/7-maps-that-will-make-you-optimistic-about-the-future
THE DIGITAL ECONOMY
4
COMPLEXITY + SCALE
5
6
Sustainable development is
development that meets
the needs of the present without
compromising the ability of future
ge...
7
Ethics covers the following dilemmas:
how to live a good life; our rights and
responsibilities; the language of right
an...
8
https://sustainabledevelopment.un.org/post2015/transformingourworld
9
PreparingforAction.The2030AgendaforSustainableDevelopment
1 billion people hungry
2 billion people affected
by hidden hu...
10
PreparingforAction.The2030AgendaforSustainableDevelopment
>50% of the world’s
population lives in urban
areas
it concen...
11
DESAWorkingPaperNo.141March2015
Towardsintegrationatlast?Thesustainabledevelopmentgoalsasanetworkoftargets
Departmentof...
12
ROLE
TECHNOLOGIST
13
TECHNOLOGICAL
SOLUTIONISM
Silicon Valley helping us to
tackle some of the world’s
biggest challenges by offering
us new...
14
Is
technology
neutral?
15
Society shapes technology
Technology shapes society
16
technology does not exist by chance,
therefore it must have a purpose,
a mission to humanity
[…]
the mission of technol...
17
personal awareness, social and global
consciousness.
assessing the impact of technology (benefits or harms)
if it reduc...
18
Consciousness implies awareness:
subjective, phenomenal experience
of internal and external worlds.
sense of self, feel...
19
SOME DANGEROUS THINKING
•GAMIFICATION REGULATING INDIVIDUALS (THAT HOLD LESS
POWER).
•BIG DATA AND PATTERN MATCHING SOL...
20
Many societal issues are better
thought of as dilemmas:
we should respond intelligently, rather
than as problems that w...
21
www.paragkhanna.com/home/2016/4/19/7-maps-that-will-make-you-optimistic-about-the-future
Digital revolution
Software is...
22
www.paragkhanna.com/home/2016/4/19/7-maps-that-will-make-you-optimistic-about-the-future
Digital revolution
Software is...
23
CYBERETHICS DEFINITION AND SOME INITIATIVES
https://on.acm.org/c/Code-2018
"Computers are essenZally a
malleable, unive...
24
25
CONCRETE
example:
logic of
abundance
https://www.youtube.com/watch?v=gSPNRu4ZPvE
26Ernst Götsch
https://www.youtube.com/watch?v=gSPNRu4ZPvE
27
28
29
30
31
QUESTIONS?
THANK YOU!
@claudia_melo
claudiamelo.org
claudiam@unb.br
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Ethics and Sustainability for Techies and Entrepreneurs Slide 1 Ethics and Sustainability for Techies and Entrepreneurs Slide 2 Ethics and Sustainability for Techies and Entrepreneurs Slide 3 Ethics and Sustainability for Techies and Entrepreneurs Slide 4 Ethics and Sustainability for Techies and Entrepreneurs Slide 5 Ethics and Sustainability for Techies and Entrepreneurs Slide 6 Ethics and Sustainability for Techies and Entrepreneurs Slide 7 Ethics and Sustainability for Techies and Entrepreneurs Slide 8 Ethics and Sustainability for Techies and Entrepreneurs Slide 9 Ethics and Sustainability for Techies and Entrepreneurs Slide 10 Ethics and Sustainability for Techies and Entrepreneurs Slide 11 Ethics and Sustainability for Techies and Entrepreneurs Slide 12 Ethics and Sustainability for Techies and Entrepreneurs Slide 13 Ethics and Sustainability for Techies and Entrepreneurs Slide 14 Ethics and Sustainability for Techies and Entrepreneurs Slide 15 Ethics and Sustainability for Techies and Entrepreneurs Slide 16 Ethics and Sustainability for Techies and Entrepreneurs Slide 17 Ethics and Sustainability for Techies and Entrepreneurs Slide 18 Ethics and Sustainability for Techies and Entrepreneurs Slide 19 Ethics and Sustainability for Techies and Entrepreneurs Slide 20 Ethics and Sustainability for Techies and Entrepreneurs Slide 21 Ethics and Sustainability for Techies and Entrepreneurs Slide 22 Ethics and Sustainability for Techies and Entrepreneurs Slide 23 Ethics and Sustainability for Techies and Entrepreneurs Slide 24 Ethics and Sustainability for Techies and Entrepreneurs Slide 25 Ethics and Sustainability for Techies and Entrepreneurs Slide 26 Ethics and Sustainability for Techies and Entrepreneurs Slide 27 Ethics and Sustainability for Techies and Entrepreneurs Slide 28 Ethics and Sustainability for Techies and Entrepreneurs Slide 29 Ethics and Sustainability for Techies and Entrepreneurs Slide 30 Ethics and Sustainability for Techies and Entrepreneurs Slide 31
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The challenges of the Digital Age creates a sea of opportunities for technologists and entrepreneurs. Developing (digital) solutions transforms the economic, political, cultural, and social reality of countries.

I gave this talk at "Camp de Ecoinovação Agrotech", promoted by UN Environment Brazil, SEBRAE, and Embrapa as an introduction to ethics and sustainability aimed at entrepreneurs and technologists who want to learn how to position themselves as professionals in the face of so many challenges and opportunities of the 21st century.
#CampDeEcoinovação #DesafioAgrotech #MeioAmbiente

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Ethics and Sustainability for Techies and Entrepreneurs

  1. 1. Camp de Ecoinovação Agrotech, Londrina 19/Ago/2017 ETHICS AND SUSTAINABILITY FOR TECHIES AND ENTREPRENEURS Prof. Dr. Claudia Melo, UnB @claudia_melo www.claudiamelo.org http://imgur.com/zXuVYA7
  2. 2. 2 I’m Claudia Melo Professor, University of Brasília (UnB) Technologist since 1997 I have worked as [CTO, Agile Coach, Programmer, Coordinator, Project Manager, Consultant] Advisory Board Member at Mulheres na Tecnologia WHO AM I?
  3. 3. 3 www.paragkhanna.com/home/2016/4/19/7-maps-that-will-make-you-optimistic-about-the-future THE DIGITAL ECONOMY
  4. 4. 4 COMPLEXITY + SCALE
  5. 5. 5
  6. 6. 6 Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs UN Bruntland commission
  7. 7. 7 Ethics covers the following dilemmas: how to live a good life; our rights and responsibilities; the language of right and wrong; moral decisions - what is good and bad? http://www.bbc.co.uk/ethics/introduction/intro_1.shtml
  8. 8. 8 https://sustainabledevelopment.un.org/post2015/transformingourworld
  9. 9. 9 PreparingforAction.The2030AgendaforSustainableDevelopment 1 billion people hungry 2 billion people affected by hidden hunger but World produces enough food to feed everyone!
  10. 10. 10 PreparingforAction.The2030AgendaforSustainableDevelopment >50% of the world’s population lives in urban areas it concentrates 70-80% of economic activity Cities, particularly in HIGH INCOME countries, are high CONSUMERS of energy, water and high PRODUCERS of waste and GHG emissions.
  11. 11. 11 DESAWorkingPaperNo.141March2015 Towardsintegrationatlast?Thesustainabledevelopmentgoalsasanetworkoftargets DepartmentofEconomic&SocialAffairsDavidLeBlanc
  12. 12. 12 ROLE TECHNOLOGIST
  13. 13. 13 TECHNOLOGICAL SOLUTIONISM Silicon Valley helping us to tackle some of the world’s biggest challenges by offering us new apps for our smartphones.
  14. 14. 14 Is technology neutral?
  15. 15. 15 Society shapes technology Technology shapes society
  16. 16. 16 technology does not exist by chance, therefore it must have a purpose, a mission to humanity […] the mission of technology is to give freedom to the human being, ridding it of internal or external forces restrictive of its capabilities. Setzer, W (2014) https://www.ime.usp.br/~vwsetzer/technol-mission.html
  17. 17. 17 personal awareness, social and global consciousness. assessing the impact of technology (benefits or harms) if it reduces the consciousness of other people. https://www.ime.usp.br/~vwsetzer/technol-mission.html
  18. 18. 18 Consciousness implies awareness: subjective, phenomenal experience of internal and external worlds. sense of self, feelings, choice, control of voluntary behaviour, memory, thought, language, and (e.g., when we close our eyes, or meditate) internally generated images and geometric patterns. Stuart Hameroff, Roger Penrose, Consciousness in the universe, Physics of Life Reviews, Volume 11, Issue 1, 2014, Pages 39-78, ISSN 1571-0645
  19. 19. 19 SOME DANGEROUS THINKING •GAMIFICATION REGULATING INDIVIDUALS (THAT HOLD LESS POWER). •BIG DATA AND PATTERN MATCHING SOLVING OUR PROBLEMS THROUGH INTRUSIVE MEASUREMENT OF OUR BEHAVIOUR, RATHER THAN US UNDERSTANDING THE FORCES THAT SHAPE OUR BEHAVIOURS. •CROWDSOURCING MIGHT UNDERMINE OUR BELIEF IN THE VALUE OF EXPERTISE. Easterbrook, Steve (2014). From computational thinking to systems thinking: A conceptual toolkit for sustainability computing. The 2nd International Conference on ICT for Sustainability (ICT4S'14), Stockholm, Sweden, Aug 24-27, 2014
  20. 20. 20 Many societal issues are better thought of as dilemmas: we should respond intelligently, rather than as problems that we can solve “Dilemmas in a General Theory of Planning”, Rittel and Webber, 1973
  21. 21. 21 www.paragkhanna.com/home/2016/4/19/7-maps-that-will-make-you-optimistic-about-the-future Digital revolution Software is a key component of solutions for 21st Century “wicked”, complex, and unpredictable problems. Wicked problems: difficult to define; never entirely solved (improvements can always be made); solutions generate unintended consequences.
  22. 22. 22 www.paragkhanna.com/home/2016/4/19/7-maps-that-will-make-you-optimistic-about-the-future Digital revolution Software is a key component of solutions for 21st Century “wicked”, complex, and unpredictable problems. Wicked problems: difficult to define; never entirely solved (improvements can always be made); solutions generate unintended consequences. Challenge for technologists i) understand the ethical choices and related unintended consequences that the solutions for the 21st century might generate; ii) investigate and co-design solutions with other stakeholders to ensure better solutions for all.
  23. 23. 23 CYBERETHICS DEFINITION AND SOME INITIATIVES https://on.acm.org/c/Code-2018 "Computers are essenZally a malleable, universally applicable tool, so the potenZal applicaZons for human acEon and consequent ethical issues are novel and almost limitless” “Study of moral, legal, and social issues involving cybertechnology” “[…] formulaEon and jusEficaEon of policies for the ethical use of such technology"
  24. 24. 24
  25. 25. 25 CONCRETE example: logic of abundance https://www.youtube.com/watch?v=gSPNRu4ZPvE
  26. 26. 26Ernst Götsch https://www.youtube.com/watch?v=gSPNRu4ZPvE
  27. 27. 27
  28. 28. 28
  29. 29. 29
  30. 30. 30
  31. 31. 31 QUESTIONS? THANK YOU! @claudia_melo claudiamelo.org claudiam@unb.br

The challenges of the Digital Age creates a sea of opportunities for technologists and entrepreneurs. Developing (digital) solutions transforms the economic, political, cultural, and social reality of countries. I gave this talk at "Camp de Ecoinovação Agrotech", promoted by UN Environment Brazil, SEBRAE, and Embrapa as an introduction to ethics and sustainability aimed at entrepreneurs and technologists who want to learn how to position themselves as professionals in the face of so many challenges and opportunities of the 21st century. #CampDeEcoinovação #DesafioAgrotech #MeioAmbiente

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