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Post Modern Tribes

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Presentation by Dion Chang for AuDITIONS, March 2009

Published in: Design, Lifestyle
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Post Modern Tribes

  1. 1. Constructed Identities The Evolution of Post-Modern Tribes
  2. 2. Traditional Tribes <ul><li>Culture </li></ul><ul><li>Ethnicity </li></ul><ul><li>Geography </li></ul><ul><li>Heritage </li></ul><ul><li>Race </li></ul>
  3. 3. Adornment <ul><li>Symbolic thought </li></ul><ul><li>Visual language </li></ul><ul><li>Integral part of human nature </li></ul>
  4. 4. Aboriginal people of Australia
  5. 5. Native Americans
  6. 6. Bushmen of Africa
  7. 7. Maori of the Pacific
  8. 8. Eskimos of the Arctic Peninsula
  9. 9. The Age of Exploration <ul><li>Travel and trade </li></ul><ul><li>Sharing of culture </li></ul>
  10. 10. The Victorian Era <ul><li>Culture as a curiosity </li></ul><ul><li>Industrial Revolution </li></ul>
  11. 11. Evolution of Tribes in the 20th Century The Democratisation of Culture
  12. 12. The Roaring 20’s <ul><li>End of WW1 </li></ul><ul><li>Jazz music </li></ul><ul><li>Bootlegging </li></ul><ul><li>Chanel and </li></ul><ul><li>Social Revolution </li></ul>
  13. 17. The 40’s <ul><li>Gangsterism </li></ul><ul><li>Café culture in Paris </li></ul><ul><li>Hipsters and Beats </li></ul><ul><li>Bikers </li></ul>
  14. 23. The 50’s <ul><li>Socio-cultural revolution </li></ul><ul><li>Youth culture as a social force </li></ul><ul><li>Rock ‘n Roll </li></ul><ul><li>Teddy Boys </li></ul>
  15. 27. The 60’s <ul><li>Fashionable Mods </li></ul><ul><li>Hippies </li></ul><ul><li>Psychedelic drugs </li></ul><ul><li>Twiggy </li></ul>
  16. 33. The 70’s <ul><li>The Freaks and Glam Rock </li></ul><ul><li>Disco </li></ul><ul><li>Punk </li></ul>
  17. 39. The 80’s <ul><li>New Romantic </li></ul><ul><li>Goths </li></ul><ul><li>B-Boys and MCs </li></ul><ul><li>Yuppies </li></ul>
  18. 48. The 90’s <ul><li>Raves and electronic dance music </li></ul><ul><li>Britpop and Indie Rock </li></ul><ul><li>The World Wide Web </li></ul><ul><li>Anti-globalisation </li></ul>
  19. 54. Postmodern Tribes A Pick and Mix Society
  20. 55. Change factors <ul><li>Inter </li></ul><ul><li>connectivity </li></ul><ul><li>Content </li></ul><ul><li>Freedom </li></ul><ul><li>of choice </li></ul>
  21. 56. Constructed Identity <ul><li>Friends </li></ul><ul><li>Brands </li></ul>
  22. 57. Hot Bodies, Cool Styles
  23. 58. Adornment: Visual communication
  24. 59. Ornaments as “adjectives”
  25. 60. Appearance = Identity
  26. 61. The body as advertisement
  27. 62. Supermarket of Style
  28. 63. Supermarket of Style <ul><li>Do It Yourself approach to fashion </li></ul><ul><li>Body decoration as a personal statement </li></ul><ul><li>The death of fashion trends </li></ul>
  29. 64. SA Style Tribes Urban Tribes in South Africa
  30. 65. The Smarteez
  31. 67. …and the evolution continues…
  32. 68. Images <ul><li>www.flickr.com </li></ul><ul><li>www.google.com </li></ul><ul><li>www.wikimedia.com </li></ul>

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