Hotel podcasts and vodcast

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This is a presentation that shows how hotels can use podcasts and vodcasts in hotel marketing.

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Hotel podcasts and vodcast

  1. 1. Hotel podcasts / vodcasts, hotels using Youtube Kim Laura Jane
  2. 2. Introduction <ul><li>YouTube was invented in 2005 by 3 payPal members with a capital of 11,5 million US $ </li></ul><ul><li>Photos and Videos get uploaded from users. This is called „User generated content“ (UGC). </li></ul><ul><li>With the incedence that Digital-Cameras, Mobilephone-cameras and Camcorders spread even more, a lot of people upload videos. </li></ul><ul><li>YouTube offers social functions for all users, although the most people only visit YouTube to watch videos without to register </li></ul>
  3. 3. Registration on Youtube
  4. 4. <ul><li>The username represents your company </li></ul><ul><li>The name should be serious, because you can‘t change it </li></ul><ul><li>present only the most important facts of the company </li></ul><ul><li>Use the colours of the company as an attribute </li></ul><ul><li>Use as much items as possible </li></ul>
  5. 5. How to use YouTube <ul><li>There are so many ways to use YouTube from watching and sharing videos, to editing and embedding them. </li></ul><ul><li>YouTube can use from the beginner to the advanced YouTube user. </li></ul><ul><li>You only have to fill in individual words and YouTube shows you different videos for them </li></ul>
  6. 6. advantages / disadvantages <ul><li>Advantages </li></ul><ul><li>+ many people can watch your video </li></ul><ul><li>+ it is a good advertise </li></ul><ul><li>+ you can see the innside of the hotel without reading all information </li></ul><ul><li>Disadvantages </li></ul><ul><li>It should be actual </li></ul><ul><li>Old people might have an internet account </li></ul><ul><li>Someone has to take care of the account every day </li></ul>
  7. 7. Podcast <ul><li>Podcast is combined of the words broadcast and IPod </li></ul><ul><li>Channel for audio- and videofiles </li></ul><ul><li>Most podcasts are for free </li></ul><ul><li>Radiochannels should offer their programm „on-demand“ </li></ul>
  8. 8. Advantages / disadvantages of Podcasting <ul><li>Advantages </li></ul><ul><li>+ more expressions by human voices </li></ul><ul><li>+ listening is easier than the written form </li></ul><ul><li>+ blind persons and illiterate persons are able to get news </li></ul><ul><li>Disadvantages </li></ul><ul><li>Tempo and order is fixed </li></ul><ul><li>Podcasts are usually used by the way </li></ul><ul><li>Strong reminder influences </li></ul>
  9. 9. Important tips for YouTube <ul><li>Use as much search items as possible </li></ul><ul><li>The videos should be as short as possible and it should show the most important facts </li></ul><ul><li>make your fans curious, so that they communicate about you </li></ul>
  10. 10. On the next slide you will see an example of a hotel with a YouTube channel

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