Social Media for Your BusinessHot Dog Marketing Copyright 2012. 512.537.6575 | www.hotdogpr.com .
About Hot Dog Marketing• Integrated marketing and communication services for  small businesses in Austin• Strategy, Social...
Summary• How to Pick the Media for Your  Business• Overview of Demographics• A Quick Guide• How to Make it Look Profession...
How to Pick the Media for          Your Business• Examine your audience:  Where is your audience?Are you B2B; direct-  to-...
Current Hot Sites1. Facebook – all types of users2. Twitter – all types of users; great   for content marketing3. LinkedIn...
DemographicsCopyright Hot Dog Marketing 2012
A Quick Guide                       Facebook             Twitter   Pinterest   LinkedIn   YouTube   Google+   Foursquare  ...
How to Make it Look More         Professional• Take advantage of  all of your  customizing options• Display your logo as  ...
How to Make it Look More         ProfessionalCopyright Hot Dog Marketing 2012
What is Content Marketing?Creating and sharingengaging content to currentand potential customers.The act of gaining the tr...
How Good Content Builds          an AudienceCopyright Hot Dog Marketing 2012
A Final Word• Results take time• Consistency is most important• Doesn’t work without great service  and/or a great product...
Upcoming SlideShare
Loading in …5
×

Using Social Media for Your Business

653 views

Published on

Here are some basics to consider when setting your business up on social media.

  • Be the first to comment

  • Be the first to like this

Using Social Media for Your Business

  1. 1. Social Media for Your BusinessHot Dog Marketing Copyright 2012. 512.537.6575 | www.hotdogpr.com .
  2. 2. About Hot Dog Marketing• Integrated marketing and communication services for small businesses in Austin• Strategy, Social Media, Graphic Design, Printing, and Web and Email MarketingCopyright Hot Dog Marketing 2012
  3. 3. Summary• How to Pick the Media for Your Business• Overview of Demographics• A Quick Guide• How to Make it Look Professional• Content Marketing Overview• Final WordsCopyright Hot Dog Marketing 2012
  4. 4. How to Pick the Media for Your Business• Examine your audience: Where is your audience?Are you B2B; direct- to-consumer; or both?• Learn about the individual social mediums and pick the ones your audience are using• No, you don’t have to be on all of them!Copyright Hot Dog Marketing 2012
  5. 5. Current Hot Sites1. Facebook – all types of users2. Twitter – all types of users; great for content marketing3. LinkedIn – B2B4. Pinterest – highly visual businesses5. YouTube – all types of users6. Foursquare – great for brick and mortar7. Google+ - all types of users8. Tumblr – younger demographicCopyright Hot Dog Marketing 2012
  6. 6. DemographicsCopyright Hot Dog Marketing 2012
  7. 7. A Quick Guide Facebook Twitter Pinterest LinkedIn YouTube Google+ Foursquare TumblrRetail ✔ ✔ ✔ ✔ ✔ ✔Entertainment/Arts ✔ ✔ ✔ ✔ ✔ ✔ ✔Prof. ✔ ✔ ✔ ✔ ✔ServicesReal Estate ✔ ✔ ✔ ✔ ✔ ✔Tech ✔ ✔ ✔ ✔ ✔Home ✔ ✔ ✔ ✔ ✔ServicesRestaurant ✔ ✔ ✔ ✔ ✔ ✔sNon-Profits ✔ ✔ ✔ ✔ ✔ ✔Health Care ✔ ✔ ✔ ✔ Copyright Hot Dog Marketing 2012
  8. 8. How to Make it Look More Professional• Take advantage of all of your customizing options• Display your logo as your profile image• Make sure the copy is consistent with your brandingCopyright Hot Dog Marketing 2012
  9. 9. How to Make it Look More ProfessionalCopyright Hot Dog Marketing 2012
  10. 10. What is Content Marketing?Creating and sharingengaging content to currentand potential customers.The act of gaining the trustand loyalty of newcustomers because yourbrand is considered anexpert and industry leader.Copyright Hot Dog Marketing 2012
  11. 11. How Good Content Builds an AudienceCopyright Hot Dog Marketing 2012
  12. 12. A Final Word• Results take time• Consistency is most important• Doesn’t work without great service and/or a great productCopyright Hot Dog Marketing 2012

×