Making Every Dollar Count: Landing Page Practices That Improve Marketing ROI

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Whether your website traffic comes from PPC ads, email campaigns or organic search, your landing page has a fraction of a second to convince your visitors to stay. Optimizing your landing page can dramatically improve the profitability of your online marketing programs.

This fast-paced and practical session will give you a step-by-step guide for evaluating your landing pages, as well as design and layout tips from the man who wrote the book on Landing Page Optimizaton.

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Making Every Dollar Count: Landing Page Practices That Improve Marketing ROI

  1. 1. Tim Ash - CEO @tim_ash
  2. 2. About SiteTuners• Conversion reviews & best-practices website blueprints• Landing page test plans• More than 800 clients since 2002 Copyright © 2011, SiteTuners.com - All Rights Reserved.
  3. 3. Before
  4. 4. After
  5. 5. Before
  6. 6. After
  7. 7. 146 clickable links!
  8. 8. Before
  9. 9. After+ 17% Copyright © 2011, SiteTuners.com - All Rights Reserved.
  10. 10. Before
  11. 11. After+ 51%+ $48,000,000 Copyright © 2011, SiteTuners.com - All Rights Reserved.
  12. 12. Copyright © 2011, SiteTuners.com - All Rights Reserved.
  13. 13. Copyright © 2011, SiteTuners.com - All Rights Reserved.
  14. 14. Copyright © 2011, SiteTuners.com - All Rights Reserved.
  15. 15. + 40%
  16. 16. + 58%
  17. 17. Multiple Sins Case Study CREDO Mobile
  18. 18. Summary of 7 Deadly Sins1. Unclear call-to-action2. Too many choices3. Asking for too much info4. Too much text5. Not keeping your promises6. Visual distractions7. Lack of trust Copyright © 2011, SiteTuners.com - All Rights Reserved.
  19. 19. Express Review - Special Offer• 45min interactive review of landing page• Video transcript recorded via GoToMeeting• Includes AttentionWizard “attention heatmap” of pagehttp://Express-Review.com - Only $699First 3 reviews will be personally conducted by Tim Ash Copyright © 2011, SiteTuners.com - All Rights Reserved.
  20. 20. Contact Informationtim@sitetuners.com(619) 990-9062 mobile(619) 223-8020 work PSTtwitter @tim_ashwww.linkedin.com/in/timashfacebook.com/tim.ash1skype tim_ash1 Copyright © 2011, SiteTuners.com - All Rights Reserved.

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