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Admob Mobile Marketing


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Admob Mobile Marketing

  1. 1. ==== ====Hello from Amy Kinn, ====At a media forum on Thursday July 8, 2010 at the Allen & Cos Sun Valley conference, Googleexecutives Larry Page and Sergey Brin informed Journalists that Steve Jobs was re-writingAndroids history to align with Apples interests. They argued that contrary to Steve Jobs claimsGoogle had been working on Android long before the iPhone was launched in 2007.According to Mr. Page: "We had been working on Android for a very long time, with the notion ofproducing phones that are internet enabled and have good browsers and all that because that didnot exist in the market place. I think that the characterization of us as entering after the iPhonewas introduced is not really reasonable. " Google co-founder Larry Page opined that that Mr. Jobsclaim that Google went into the phone business in order to challenge Apple iPhone was false.However, a review of smartphone history will show that Google acquired Android in 2005 andbegan making phone prototypes soon afterward. Informed sources say the model of the Androidphones that Mr. Jobs saw at that time looked more like the Blackberry. This suggests thatGoogles initial idea may not have been to make phones that look like the iPhone.Now the question most industry watchers are asking is if Google had been working on an Androidpowered phone why they did wait until September 2008 a year after the iPhone was launched tointroduce the G1 phone? In addition, the facts suggest that it was because of tensions overGoogles entry into the phone business that may contributed to the exit of Mr. Eric Schmidt fromthe Apple board. Analysts believe that Google may have been working on an android poweredphone before the iPhone was introduced but the iPhone seemed to have given them betterinsights as to how to perfect their own smartphone. This is especially true given the resemblanceof the Nexus one to the iPhone.A further confirmation of Googles motive for launching the Android phones could be gleaned fromcomments they made at the Google I/O conference held last May. At the event, Google explainedthat they introduced Android to consumers so that Apple would not acquire enormous influencethat could become draconian.In addition, the facts seem to suggest that Google went into the phone business following therealization that future of computing would be in portable devices like phones and tablet computers.As a result, they went into the phone business with the goal of dominating web search on thatplatform just like they had done on the desktop. This notion is supported by Eric Schmidt, CEO ofGoogle in published comments he made in an interview with the UK Guardian newspaper on June25th 2010. In that interview Mr. Schmidt suggested that he wants Android to be the Windows ofMobile.Also in that same interview Mr. Schmidt made critical comments about Microsoft Windows andsaid: "You have to ask how on earth Windows Phone - which will have a paid-for licence - is ever
  2. 2. going to attract any handset makers, but it must be loudest for developers considering whether theshrinking, forwards-incompatible pool of Windows Mobile phones is really worth bothering with".In contrast, Apple appears to have gone into the phone business as a re-positioning strategy andwith a goal to make huge revenue from the sale of the smart phone hardware itself. Also with theadvent of the smart phones, Apple realized that there was a huge potential in the area of mobileAdvertising. This was why they sought to acquire Admob. While Apple was negotiating to buyAdmob which is a mobile Advertising company Google quickly stepped in and acquired Admob. Asa result Apple went ahead to acquire Quatro wireless which is Admobs biggest competitor. Inreaction to Googles acquisition of Admob Apple has re-written the rules of its mobile Advertisingplatform called the iAd therefore shutting out Admob, which had been acquired by Google.As the smart phone war rages on Bloomberg, news reports that Apple has sold more than 50million iPhones since its introduction. According to Apple CEO, Steve Jobs the latest version,iPhone 4 has sold more than 3 million units since its June 24, 2010 debut. Analysts believeiPhones account for nearly 35 percent of Apples $42. 9 billion revenue. Also, the iPhone has over200, 000 applications with over 5 billion downloads till date.The rapid growth of applications on Apples ecosystem could be traced to the initial incentive thecompany offered to developers. For example at the beginning, in order to encourage Applicationsthat will run on the iPhone, Apple made an indirect investment by virtue of a $100 million venture-capital fund set up by Kleiner Perkins Caufield & Byers. Today Apple has paid over one billiondollars to developers since inception.Apples success has spurred other players in the smartphone market like HP, LG, RIM, Google,Palm, Nokia, and Microsoft to develop mobile stores where customers with mobile platforms canpay and download applications.Just like Apple, Google has been, achieving success with its Android powered smartphones assales have continued to rise dramatically. A confirmation of Androids growth could be gleanedfrom the positive comments made by Googles Senior VP of Product Management, JonathanRosenberg in July 2010. According to Mr. Rosenberg there are 160, 000 Android-based devicesbeing activated daily. He stated that Android search grew by 300 percent in the first half of 2010,with strong growth expected to continue in the second half.Mr. Rosenberg added that overall revenue jumped by 24 percent year-on-year and profitincreased by 19 percent, as well. Informed reports show that as at May 2010, there were 50, 000Android Apps but today they are over 70, 000 and by the end of the year they should reach 100,000. In addition, Google has tried to encourage developers of applications for the Androidoperating system through a contest. Also according to data made available by Andro Lib, Androidusers have downloaded more than one billion application till date.Interestingly, another measure of the success of Google Android phone could be seen frompositive figures posted by HTC the Taiwanese smartphone manufacturer in the second quarter of2010. The company in July 2010 announced that its net income rose by 33 percent for the secondquarter, and total revenue was 58 percent more than last years figures. According to the WallStreet Journal for the second quarter of 2010, HTC made a profit of $268 million.
  3. 3. The rise in the profit of HTC is a reflection of the success of Google because analysts believe thatit is Android phones that are driving the companys growth. The wide acceptance HTCs GoogleAndroid powered phones like Evo 4G, the Droid Incredible, the Google Nexus One, and T-Mobile-My Touch 3 are helping to position HTC as a leading smartphone manufacturer.A pointer to the rapid growth of Googles Android could be discerned from the fact that Comscorereported on July 8 2010 that Googles Android platform grew by 44 percent from February to May.According Comscore in the three three-month time frame from December to February, Androidhad a mean market share of about 9 percent of smartphones in the United States. However, inthe following three-month time frame, from March to May, Android market share grew to about 13percent.Remarkably inspite of the increase in Androids market share Comscore report showed that as atJuly, 2010 that RIM was number one with 41. 7 percent share of U. S. smartphone subscribers,followed by Apple with 24.4 percent share. Microsoft was 3rd with a 13.2 percent share; GooglesAndroid was 4th with 13 percent and Palm was 5th with 4.8 percent market share. Market analystssay a review of the totality of the Market will tend to suggest that Android is growing at a rate thatwill see it outpace all its competitors.The Google -Apple face off in the smart phone market is turning out to be like Apple -Microsoft warof the 80s and 90s. In the Apple-Microsoft war of the 90s Microsoft gained competitive advantageover Apple because while Microsoft was forming partnerships with PC vendors, Apple kept itsoperating system closed for use in only its own computer systems. In that kind of arrangementMicrosoft Windows soared in market share while Apple stagnated.In the present case Googles Android platform is growing rapidly because it is free so manyhandset manufacturers are showing a preference for it. Also and is available on multiple-carrierslike AT&T, Sprint, Verizon and T-Mobile. However, the Apple iPhone Os runs only on a singledevice -the Apple iPhone and on one carrier ATT. Experts believe if this trend continues it thatmay lead to slow growth for the iPhone in future.Industry sources say, it may only be fair to make comparisons between Apple iPhone and othersmartphones running on Android on an individual basis to determine how well each one stacks upagainst the iPhone. Experts believe that collectively the smartphones running on Android mayeventually have more market share than the Apple iPhone smartphone which is a single device,but individually none of the Android phones would likely outsell the iPhone which is regarded asthe fastest selling smart phone in history.A pointer to what the future of the smartphone market will look like is contained in recent reportpublished by IDC, a Market intelligence company. According to IDCs analysis by 2013 Symbianwill be number one mobile OS worldwide, while Android will be the No. 2. IDC predicts thatAndroid may likely achieve the fastest growth of any mobile operating system ever.This article was written by Henry Aladiume, the CEO/President of Elnegy, a consumer electronicscompany based in Houston, Texas. You can visit for the best mobilephones, car stereo systems, home stereo systems, home theater brands and updated technology
  4. 4. content.Article Source: ====Hello from Amy Kinn, ====