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CPI International Group Rich Picture
The above figure represents a brief description of the CPI International Group rich picture. According to Monk & Howard (1998) in their article Methods and Tools, they argued that the rich picture should represents primary stakeholders, their interrelations, their concerns as well as three very important components, structure process & concerns.
The CPI rich pictures illustrates most of the components referred to by Monk & Howard (1998) where it describes the business structure with its three main folds, pharmaceutical, education, and renewable energy. The rich picture also refers to the processes of import, export & registration in the pharmaceutical business where the core of the value creation process in this sector. It also draws a line for both the online and on campus corporate education model that used to support the group business worldwide and finally, the pictures illustrates the types of renewable energy installations & projects where the group is currently involved.
The rich picture also refers to the stakeholders of the CPI business worldwide including, agents, partners, governments, and clients. At the same time it defines the competition scale in business, particularly in the pharmaceutical and the energy markets. The rich picture also illustrates the continuos effect of the local and international policies and regulations in such highly regulated market.
Monk, A. & Howard, S. (1998) ‘Methods and tools, the rich picture: A tool for reasoning about work context’, Interactions, 5 (2), pp. 21-30, ACM [Online].