Start a diet coaching business

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Start a diet coaching business

  1. 1. Start  a  Diet  Coaching  Business   According  to  sta-s-cs,  approximately  twenty-­‐five  to  thirty  percent  of  the  popula-on  is  on  a  diet.   Unfortunately,  more  than  half  of  them  will  quit  the  diet  before  they’ve  reached  their  goal.  And  a   surprising  number  will  regain  all  of  the  weight  they  lost.  This  is  evidence  to  how  difficult  die-ng   and  losing  weight  really  is.  A  diet  coach  can  be  the  answer  for  many  people. What  Is  a  Diet  Coach? A  diet  coach  is  someone  who  essen-ally  helps  a  person  s-ck  to  their  diet.  A  diet  coach  can   specialize  in  a  number  of  things.  They  can  be  cer-fied  nutri-onists  and  help  create  diets  for   their  individual  client  goals.  They  can  be  an  expert  in  a  specific  type  of  diet,  for  example  the   Paleo  Diet.  They  can  also  simply  be  mo-va-onal  coaches  with  a  specializa-on  in  diet  coaching.   They  can  be  the  person  who  offers  that  extra  oomph  a  person  some-mes  needs  to  overcome   die-ng  challenges. How  Does  a  Diet  Coach  Make  Money? A  Diet  Coach  can  u-lize  a  number  of  business  models  to  generate  profits.  You  could  create  a   diet  coaching  membership  site  where  you  provide  one-­‐on-­‐one  and  group  coaching.  You  could   charge  by  the  hour  for  your  coaching  services.  You  can  also  create  and  sell  informa-on  products   like  diet  cookbooks  and  mo-va-onal  guides.  Finally,  another  op-on  might  be  to  become  an   affiliate  for  some  diet  products. Star:ng  a  Diet  Coaching  Business   You  don’t  need  a  formal  degree  to  become  a  diet  coach.  To  get  started,  however,  you  may  want   to  obtain  cer-fica-on.  You  can  become  a  cer-fied  coach,  nutri-onist,  personal  trainer  or  a   combina-on  of  these.  You’ll  also  want  to  make  sure  you  have  a  means  to  communicate   effec-vely  with  your  clients.  That  may  mean  you  need  a  business  phone  or  reliable   transporta-on  if  you’re  mee-ng  with  them  face  to  face.  
  2. 2. You’ll  likely  also  want  a  website  to  market  your  business.  If  you’re  offering  group  coaching  or  a   membership  program  than  you’ll  want  your  website  to  support  those  func-ons  as  well.   Marke:ng  a  Diet  Coaching  Business Because  diet  coaching  is  something  that  can  be  provided  online  or  off,  you’ll  want  to  decide   who  your  primary  audience  is.  If  they’re  online,  then  the  majority  of  your  marke-ng  will  also  be   online.  You  may  use  online  adver-sements,  ar-cle  marke-ng  and  social  networking  to  spread   the  word  about  your  coaching  business.    It  is  impera-ve  to  create  an  email  list  of  your   prospects.  Get  an  opt-­‐in  page  created  with  a  free  giO  as  an  ‘ethical  bribe’  in  exchange  for  their   email.  Opt-­‐In  pages  can  be  created  very  inexpensively  if  you  outsource  this  to  a  outsourcer  on   elance.com  or  guru.com.    You  can  create  the  free  giO  by  wri-ng  a  report  on  why  most  people   fail  at  diets  or  other  related  content.  As  your  list  grows,  you  can  begin  to  market  affiliate   products  to  your  list.  Treat  your  list  with  the  utmost  respect  but  don’t  be  afraid  to  communicate   with  them  regularly.  You  want  them  to  grow  to  know,  like  and  trust  you  and  that  only  happens   with  regularly  communica-on. If  your  clients  are  primarily  local  individuals,  then  you’ll  want  to  also  market  offline.  You  can  use   adver-sements  in  your  local  paper,  flyers,  a  booth  at  fairs  and  fes-vals,  and  brochures.  Online   or  off,  you’ll  want  to  have  a  website  to  represent  your  business.    For  your  first  site,  start  off  with   a  blog  from  Tumblr.com  or  wordpress.org.  These  are  free  and  have  aTrac-ve  templates.  Have  a   few  blog  posts  sharing  your  opinion  about  a  popular  diet  or  other  relevant  topics.  This  helps  to   build  you  as  an  authority  if  you  diligently  post  at  least  once  a  week. A  diet  coach  needs  to  have  a  strong  and  posi-ve  personality.  You  want  to  be  able  to  help  your   clients  by  mo-va-ng  them  to  reach  their  diet  goals.  This  requires  good  communica-on,  a   system  to  support  them  and  the  desire  to  help.  If  you  have  these  requirements  and  a  basic   knowledge  about  diet  and  nutri-on,  you  can  start  your  diet  coaching  business  today!

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