How ToMAXIMIZE LinkedInFor Your BusinessA Guide to Getting Most out of LinkedIn for Your Business
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Muneeb Farman is a LinkedIn Strategy Consu...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Muneeb’s Specialized Services areprecisely...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………CONTENTS…………………………………………………………………………………………...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………LinkedIn is the most Popular B2B site all ...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Chapter 1………………………………………………………………………………………...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………                  Researching People & Com...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………                                          ...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………                                          ...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………                                          ...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………                                          ...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Chapter 2………………………………………………………………………………………...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Did you know that having a professionally ...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Get Ranked #1 on LinkedIn  Increase visib...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Chapter 3………………………………………………………………………………………...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………       LinkedIn Applications serve to enha...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………                    The Applications that ...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………GitHub, by LinkedInDisplay your GitHub pro...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Chapter 4………………………………………………………………………………………...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………You still haven’t created a LinkedIn Compa...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Just think of the opportunities you miss b...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Chapter 5………………………………………………………………………………………...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………      A LinkedIn Group is a specialized co...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………2. Seek out the Most Prevalent Discussions...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………    Don’t forget to “like” interesting pos...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Chapter 6………………………………………………………………………………………...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Businesses are developing their own Linked...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………By implementing this method for your Linke...
………………………………………………………………........….How to Maximize LinkedIn for Your Business…………               The Solution: Muneeb is her...
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  1. 1. How ToMAXIMIZE LinkedInFor Your BusinessA Guide to Getting Most out of LinkedIn for Your Business
  2. 2. ………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Muneeb Farman is a LinkedIn Strategy Consultant and E-Business Manager whoseexpertise lays in ensuring that businesses are getting most out of LinkedIn. He hasdeveloped numerous, outstanding LinkedIn Profiles for Entrepreneurs, Executives andJob Seekers. As an expert in LinkedIn SEO, he excels at optimizing LinkedIn CompanyPages, which businesses implement, in part, as a Sales channel. In addition, Muneeb isskilled at developing and managing LinkedIn Groups. He embraces advanced LinkedInStrategies for Businesses so as to assist them in locating, engaging and convertingprospects. Muneeb also manages the LinkedIn Presence of business people on amonthly basis. Add me on Skype @MuneebFarmanSHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 2
  3. 3. ………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Muneeb’s Specialized Services areprecisely designed WithBusinesses, Entrepreneurs andRecruiters in mind. Meet Muneeb: Your New Online Business ManagerThe one-stop-shop for all of your OnlineBusiness Management, Marketing and…..Strategy needs. Stand apart from the Crowd Maximize LinkedIn for LinkedIn Profile Enhance Your Online Presence Your Business Makeover Attract the “right” kind of Clientele Rank #1 in LinkedIn Searches Achieve Financial Goals Watch your Business go VIRAL! Business Planning LinkedIn Intensive Let’s Get Started! Learn More Services TrainingSHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 3
  4. 4. ………………………………………………………………........….How to Maximize LinkedIn for Your Business…………CONTENTS……………………………………………………………………………………………………………………………………………………………Why Bother with LinkedIn for my Business?.................................................................................... /6Why do I Need a LinkedIn Profile?.................................................................................................. /12Why Should I have a LinkedIn Company Page for My Business?..................................................... /15LinkedIn Applications and Why You Need Them…………………………………………………………………………… /19Take the Bull by the Horns: Start Your Own Group!........................................................................ /22The Importance of LinkedIn Groups……………………………………………………………………………………………… /26SHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 4
  5. 5. ………………………………………………………………........….How to Maximize LinkedIn for Your Business…………LinkedIn is the most Popular B2B site all over the World and you can’t afford to ignore LinkedIn forBusiness any longer. Look at these Recent LinkedIn Stats: 150 M (Million) LinkedIn Users worldwide 40 M US Based Professionals from over 200 countries 5.5 M High-Tech Managers 2 M C-Level Executives on LinkedIn 1.3 M Small Business Owners 4.2 M Corporate Executives 7.9 M Business Decision Makers.After examining these Statistics, it’s only obvious that developing an effective LinkedIn Strategy isessential for success!SHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 5
  6. 6. ………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Chapter 1…………………………………………………………………………………………………………………………………………………………Why Bother WithLinkedIn for my Business?SHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 6
  7. 7. ………………………………………………………………........….How to Maximize LinkedIn for Your Business………… Researching People & Companies Finding, Targeting, & Converting Prospects Building relations with new customers Generating Identifiable business opportunities Increasing branding/marketing presence Expanding professional network to exploit maximum opportunities Expanding the Database of Vendors (Suppliers) Finding & Recruiting the Best Talent And Much More…SHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 7
  8. 8. ………………………………………………………………........….How to Maximize LinkedIn for Your Business………… Source: Power FormulaSHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 8
  9. 9. ………………………………………………………………........….How to Maximize LinkedIn for Your Business………… Source: Power FormulaSHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 9
  10. 10. ………………………………………………………………........….How to Maximize LinkedIn for Your Business………… Source: Power FormulaSHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 10
  11. 11. ………………………………………………………………........….How to Maximize LinkedIn for Your Business………… Source: Power FormulaSHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 11
  12. 12. ………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Chapter 2………………………………………………………………………………………………………………………………………………Why do I Need aLinkedIn Profile?SHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 12
  13. 13. ………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Did you know that having a professionally optimized LinkedIn profile can mean the difference betweenengaging fresh clientele and losing them to a competitor?It is unfortunate that so many business owners fail to recognize the extensive benefits of a fullyoptimized LinkedIn profile. A few precise and strategically chosen words placed in your LinkedInheadline can catch the eye of a decision maker, and compel him or her to read your entire page. Inaddition, with a professional LinkedIn profile you’ll grab the attention of internet search engines;causing you and/or your business to show up first in searches. This, in turn, attracts the fresh clienteleyour business requires in order to thrive. Hence, profitability is increased and you become closer tomeeting and even exceeding your financial goals.The key to standing apart from over a million other professionals is a LinkedIn profile Optimization.This is achieved by crafting an eye-catching headline and summary that is rich in SEO keywords andhighlights your personal and exclusive capabilities and expertise.Further, a professional LinkedIn profile should showcase your education, awards, accomplishments andyour personal goals for the future. Are you bi- or multilingual? If so, that’s another in-demand sellingpoint not to be ignored.Another important feature of a professionally SEO optimized profile is that it affords you a vanityLinkedIn URL, making it easy for potential clients and decision-makers to remember!Complete and professionally optimize you LinkedIn profile today. No doubt your competitors alreadyhave.SHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 13
  14. 14. ………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Get Ranked #1 on LinkedIn  Increase visibility  Avail more business opportunitiesMake your LinkedIn Profile 100% Complete • Use Professional Picture for your Profile • Eye-catching Headline • Attention-Grabbing Summary • LinkedIn Profile SEO • Vanity LinkedIn URL • The Latest Applications Click: More Applications • Highlight Personal Information • Personalized Contact Settings • Showcase Relevant Specialties • Experiences • All other sections including Education, Awards, Accomplishments, Languages, etc. • Uploading Video on Your LinkedIn Profile ( if applicable) • Additional InformationSHARE THIS EBOOK……………………………………………………………………… • www.muneebfarman.com 14
  15. 15. ………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Chapter 3……………………………………………………………………………………………………………………………………………………………LinkedIn Applications andWhy You Need Them.SHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 15
  16. 16. ………………………………………………………………........….How to Maximize LinkedIn for Your Business………… LinkedIn Applications serve to enhance your profile, enable sharing and collaboration with yournetwork, and gain the insights you need in order to become the most effective. Applications are addedto your homepage and profile; thus, enabling you to control who is allowed to access certain data andinformation.SHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 16
  17. 17. ………………………………………………………………........….How to Maximize LinkedIn for Your Business………… The Applications that are Available to YouBlog Link, by Six ApartBlog Link allows you to maximize your LinkedIn relationships by connecting your blog to your LinkedInprofile. Blog Link is an effective tool in keeping you and your network connected.Lawyer Ratings, by LexisNexis Martindale-HubbellLawyer Ratings was created with Legal Professional in mind. Highlight your Martindale-Hubbell® PeerReview Ratings™ and Client Review Ratings™ to further validate your indicated credentials. LawyerRatings will also assist in facilitating and generating the optimal connections.WordPress, by WordPressfuse your virtual lives with the WordPress LinkedIn Application. The WordPress App, enables you tosync your WordPress blog posts with your LinkedIn profile; keeping everyone up to date!Projects and TeamSpaces, by ManymoonProjects and TeamSpaces simplifies the task of Getting Work Done with your LinkedIn connections byallowing you to share and track limitless projects, documents and Google Apps – at no cost!Portfolio Display, by BehanceShowcase your creativity with LinkedIn’s Creative Portfolio Display application. Free, simple to use,supports unlimited multimedia content and it is of no cost to you.My Travel, by TripIt, Inc.See the travel destinations of your LinkedIn network and when you will be in the same city as yourcolleagues. Share your future travel events, current locale, and travel statistics with your network.Real Estate Pro, by RofoAccess your local real estate and office space market. Follow dynamic brokers, agents and otherprofessionals. Track the latest property listings and available office spaces. Stay informed on the salesin your area.Legal Updates, by JD SupraGain access to relevant legal news that could impact you, and your business. (Lawyers: upload yourarticles. Showcase your expertise on LinkedIn.)E-Bookshelf, by FT PressAccess the insights of the foremost intellects in business. E-Bookshelf is essential reading to ensureyour success. Read concise business and career lessons from experts in the field. Skim the content youwant, at your convenience!SHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 17
  18. 18. ………………………………………………………………........….How to Maximize LinkedIn for Your Business…………GitHub, by LinkedInDisplay your GitHub projects on LinkedIn. Learn which of your LinkedIn Connections are most active onGitHub, and find out about the projects with which they are involved.SlideShare Presentations, by Slide ShareIncSlideShare allows you to share presentations on LinkedIn! Upload and display your ownpresentations, view your colleagues’ presentations, and seek-out experts within your network.Events, by LinkedInDiscover and learn about professional events, from conferences to local meet-ups, and make somenew connections with like-minded professionals.Reading List by Amazon, by AmazonExpand your professional profile by sharing the books you’re reading with other LinkedIn members.Discover what you should be reading by perusing the updates of your connections, associates, andother LinkedIn members of professional interest.Box.net Files, by Box.netThe Box.net Files application manages all your important files online and allows you to share contenton your profile, as well as collaborate with friends and associates.Polls, by LinkedInThe Polls application allows you to amass actionable information from your connections and theprofessional audience on LinkedIn.SHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 18
  19. 19. ………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Chapter 4……………………………………………………………………………………………………………………………………………………………Why Should I have aLinkedIn Company Pagefor My Business?SHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 19
  20. 20. ………………………………………………………………........….How to Maximize LinkedIn for Your Business…………You still haven’t created a LinkedIn CompanyPage for your business? What’s the hold-up? A LinkedIn Company Page is crucial if you want your business to be successful and achieve yourfinancial goals. This is your no-cost vehicle to showcase your business, engage fresh clientele andattract the caliber of talented individuals that will make your business hum.Did you know that LinkedIn attracts millions of professionals who actively track over two millionbusinesses and corporations every day? A LinkedIn Company page can turn these perusingprofessionals into your new talented employees, potential clientele, and even business partners.SHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 20
  21. 21. ………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Just think of the opportunities you miss by NOT having a LinkedIn Company Page. The mind boggles!What’s more, your LinkedIn Company Page will narrate the history of your business, draw attention toyour services or products; and highlight your brand s well as career and employment opportunities. Itis also the vehicle that drives word of mouth advertising and sales.Essentially, your LinkedIn Company Page is a nucleus at which LinkedIn members congregate in orderto stay apprised of your latest company events, news, products, services and employmentopportunities.So, there you have it. Please create your LinkedIn Company Page today—before you miss out onanother stellar opportunity!SHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 21
  22. 22. ………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Chapter 5…………………………………………………………………………………………………………………………………………………………….....The Importance ofLinkedIn GroupsSHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 22
  23. 23. ………………………………………………………………........….How to Maximize LinkedIn for Your Business………… A LinkedIn Group is a specialized community of Professionals with same interests who discusson same issues. There are over 1,428,286 LinkedIn Groups.Type in "Business Networking" and this happens - 20525 groups with those words in.OR Type in “Doctors Networking” and this happens – 91 groups with those words in. In the business world it is crucial to foster truly significant and mutually beneficial relationshipsonline. LinkedIn Groups provides its users the optimal venue which enables you to consistently spendquality time and engage in meaningful discourse with the members of your intended demographic.However, in order to reap the rewards of your time spent engaging in social media; the appropriatestratagem must be implemented.1. Scope Out the Best Opportunities LinkedIn allows its members to participate in up to 50 groups, but how can you spread yourself that thin, and still make a difference? Your presence will barely be noticed; you will simply be a name on a roster. We recommend that you narrow your choices to just a few groups, perhaps three or five that target your demographic. Correspondingly, you’ll want to select groups with members of at least 2,000 in order to maximize your outreach. This strategy will assist in generating fresh business connections in order to build influence within LinkedIn Groups, as well as to develop and enhance your credibility.SHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 23
  24. 24. ………………………………………………………………........….How to Maximize LinkedIn for Your Business…………2. Seek out the Most Prevalent Discussions in Each Group Since the most active discussions within a group tend to get the most visibility, these are the conversations in which you must become engaged. You will find the most popular discussions at the top of the group’s discussion page. As you regularly contribute; respond and offer meaningful insights and opinions or even ask a provocative question, you will be recognized as a “leader.”3. Launch Your Own Discussion Initiating a new discussion thread is a commanding tool within a group, but you must have a strategy. Don’t start your own discourse right away. Wait until you’ve spent some time and have gotten to know the members, the “pecking order” so to speak, and analyze prior discussions. Which topics have engaged the members? When you feel ready to begin, present a question, request help or advice; or post a relevant and attention-grabbing article or resource for the benefit of the group. The primary impetus is to incite as much discourse and debate as possible. If you are indeed engrossing group members with your discussions, you will likely be acknowledged as a “Top Influencer” in the group page sidebar, which will in turn, enhance your visibility and clout within the group. Addendum: It is crucial to add value when initiating discussions. Do not use the groups for self- promotion or the promotion of your services and products. This is appropriate only after you’ve become a source of credibility and authority within the group. Only then is it acceptable to post one of your own articles occasionally. Just be certain that your posts answer a question or solve a problem for the members. Never post sales related information.4. Don’t Leave Them Hanging One drawback of LinkedIn Groups is that it’s time-consuming to remain apprised of updates unless you proactively and diligently maintain a presence in your targeted groups. It is essential that you keep up with the conversations in which you participate. Don’t allow too much time to pass between visits to the group’s page; and do not leave a conversation dangling. Make sure your comments are thought-provoking and intriguing. This is the way you will demonstrate commitment to your groups.SHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 24
  25. 25. ………………………………………………………………........….How to Maximize LinkedIn for Your Business………… Don’t forget to “like” interesting posts made by other members of the group. As well, share constructive and significant posts as LinkedIn status updates. When you share a group discussion post as a status update you are disclosing to all of your connections; thus, imparting greater visibility to the post. Promoting and connecting others on LinkedIn will enhance and build your social influence. There you have it. You are now prepared to make your foray into the world of LinkedIn Groups. Post well, and prosper!SHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 25
  26. 26. ………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Chapter 6……………………………………………………………………………………………………………………………………………………………Take the Bull by theHorns: Start Your OwnGroup!SHARE THISEBOOK………………………………………………………………………www.muneebfarman.com 26
  27. 27. ………………………………………………………………........….How to Maximize LinkedIn for Your Business…………Businesses are developing their own LinkedIn group. Have you? It’s a commitment, but if you are willing to devote the time and energy LinkedIn offers theoption of starting your own group. The position of Group Manager puts you in charge of a number offacets involving your group. To some degree, you can influence and control which discussions gainmore exposure through the implementation of the “Manager’s Choice” feature.As the founder of the group, essentially, it is your responsibility to direct and regulate your group’sdiscussions! Ultimately it will be the members who drive the most compelling discussions to theforefront, but you have the ability to influence them. If you decided to start a group, ensure that youhave a clear and distinctive niche or theme in mind. Otherwise you might just end up spinning yourwheels. The focal point is engaging like-minded people who can benefit from one another’s communalinsight and experiences. If strategically executed, starting your own group can be a rewarding andproductive experience for all concerned.SHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 27
  28. 28. ………………………………………………………………........….How to Maximize LinkedIn for Your Business…………By implementing this method for your LinkedIn Group, you can make the most of the time and energyyou spend on the network. Making the commitment to consistently impart meaningful discourse andvalue to a few targeted groups will build your influence and generate new connections.And the beauty of it is that you will discover that there is almost no competition in this strategy.Hence, starting your own LinkedIn group is a win-win!SHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 28
  29. 29. ………………………………………………………………........….How to Maximize LinkedIn for Your Business………… The Solution: Muneeb is here to Help!If you are feeling a bit overwhelmed by all this new information, it is to be expected.It’s a lot to take-in, but never fear: Muneeb is here!Muneeb Farman―The Expert E-Business Manager and LinkedIn Strategy Consultant― will assist in thecreation and optimization of your LinkedIn profile. Services include: - LinkedIn Profile Makeover - LinkedIn Company Page Optimization - Your Own LinkedIn Group Development - If necessary, Muneeb will personally manage your LinkedIn Presence on a daily basis.We generally offer hands-on LinkedIn management solutions which allow you to sit back, relax, andleave the hard work to us. Contact us at: info@muneebfarman.com Skype at: muneebfarman or Call: (0092).333.935.8991 You can also find us online atwww.muneebfarman.com Muneeb Farman is a LinkedIn Strategy Consultant whose expertise lays in ensuring that businesses are getting most out of LinkedIn. He has developed numerous, outstanding LinkedIn Profiles for Entrepreneurs, Executives and Job Seekers. As an expert in LinkedIn SEO, he excels at optimizing LinkedIn Company Pages, which businesses implement, in part, as a sales channel. In addition, Muneeb is skilled at developing and managing LinkedIn Groups. He embraces advanced LinkedIn Strategies for Businesses so as to assist them in locating, engaging and converting prospects. Muneeb also manages the LinkedIn Presence of businesspeople on a monthly basis. To learn more about Muneeb, visit his Website: www.muneebfarman.com Click on icons below to access his social sitesSHARE THIS EBOOK………………………………………………………………………www.muneebfarman.com 29

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