Oxigen Company Analysis - Hoshedar Batliwalla


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To understand the concepts and processes followed by Oxicash. The company has pioneered the platform for online recharge and eWallets

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Oxigen Company Analysis - Hoshedar Batliwalla

  1. 1. Hoshedar Batliwalla CMBA2 1314 st20056984
  2. 2. About Oxigen • B2B, IT enabled transaction and payment processing platform • Investments from Indian promoters & Blue Label Telecom South Africa • Electronic delivery and distribution of prepaid and Transaction/ Payment Management Services • Seamlessly networked environment through a rapidly expanding retail network of : – Over 130,000 Oxigen touch points – Government lead portals & Banking Web/ WAP sites and Banking mobile apps. – Currently at 30 million real time transactions a month.
  3. 3. 2004 2005 2006 2007 Company StartedOperations o 4 Services o 100 Outlets-Delhi only o 19 services o 20000 Touch points o Citi GroupVentures (USA) invested in Oxigen o Direct to Home satellite added o 28 Services o 35000 touch-points OXIGEN Milestones
  4. 4. 2008 2009 2010 o AddedOxigenWallet, India’s First e-Wallet (accessible from Mobile and Online) o IntroducedTravel Services, totaling 30 Services 50000 touch-points o Microsoft partners with Oxigen as a Strategic Investor o AddedTollTag payments, Built Connectivity to Bank portals , CSE’s & InternationalAggregators o 38 Services o 60000 touch points o Roll out of SBI Kiosk Banking o 75000 touch-points o Planned by 2010 end- Bank Open OxigenWallet on OxigenWallet platform o Money transfer and P2P Payments OXIGEN Milestones
  5. 5. 2011 o Launched Insurance services o Signed agreement SBI for launchOf MobiCash, a white labeled –prepaid mobile wallet o LaunchedOxiSmart, a new Point of SaleTerminal, with battery back up and in builtGPRS 2012/3 o ExtendedOxigen services across multiple white label websites andWAP sites, like Ncarry, Nimbuzz,Airtel Money,Tata MRupee o Launched the beta service of State Banks Mobile wallet SB MobiCash o Built merchant services for banking web andWAP portals like HDFC, SBI, ICICI, INGVyasa and more o Launched Mini ATM cum Point of Sale terminalOxiShaan, for rural India o Added Hungama Movies and Music downloads as a service on POS, Mobile andWeb o Won the tender and implemented the new GovernmentCSC portal with added features of merchant payments o Beta launch ofVisa co brandedAadhaar card at Oxigen retail OXIGEN Milestones 2014 o Launch of new website called ‘OxigenWallet’
  6. 6. Customer Segments Recharges (Mobile/DTH/Broad band) Bill Payments TravelServices (Air, Rail, Bus) Entertainment & Sports B2B Oxigen Retailers B2C Consumer Services Modern Retail/Banks/ Rural Retail Chains MoneyTransfers Banking & Insurance Cash Management Merchant Payment International Remittance Wallet Platform & Mobile Applications MerchantAcquisition Oxigen Business Universe E-Commerce & Online Shopping Services and Solutions
  7. 7. Oxigen EcosystemToday Transaction & Service Delivery Platform Consumer Phone Line/Internet/CDMA/GPRS/SMS Prepaid Services •Mobile •Internet/Broadband •TV (DTH) •Warranty •Entertainment •Toll Un-organized Retail MOM & POP STORES GROCERY STORES SMALL CYBERCAFES STATIONARY SHOPS CHEMISTS Organized Retail CHAIN STORES PETROL PUMPS SUPER MARKETS/MALLS INTERNET CHAINS Telecom Retail TELECOM RETAIL CHAINS TELECOM SHOPS PCO’s Non-Traditional Channels HOUSING COMPLEXES COLLEGES/HOSPITALS/BPOS Banks International Retail Retail Devices Oxigen Server Access POS PC Mobile SMS & IVR Gateway Postpaid Services •Mobile/Fixed line •Internet/Broadband •Utilities Payments •Travel (Air/Rail/Bus) •E-Commerce •Retail/Consumer Payments Wallet •Virtual (on mobile) •Physical (cash cards) •White Label (Banks/Telcos) Banking Services •NO Frills A/c opening •Cash-in/Cash-out/transfer •Remittances (Dom./Intl.) •Wallet Top-ups
  8. 8. Oxigen Business Model
  9. 9. Retailer Benefits •Inventory in cash, only to the extent of daily sales •Investment in only one device i.e.Terminal, PC, Mobile for all services including recharges, bill payment, ticketing and now banking/remittance •Full audit trail and MIS and real time reconciliation of balance with each transaction Oxigen - Retailer Consumer Service Aggregation Business Model The Channels POSTerminal PC Mobile SMS/GPRS
  10. 10. Consumer Services (B2C) Wallet • Oxigen Mobile Wallet • SBI MobiCash Wallet • OtherWallets Banks • Mobile Banking • Internet Banking • White Labels Web • Powering Consumer Websites • NRI Recharges
  11. 11. MobileWallets Supported by Oxigen
  12. 12. Oxigen’s answer to the macro environment • Faced with the challenges of connectivity and cost of GPRSTerminal, Oxigen decided to develop its own terminal keeping in mind market need and futuristic application • It has taken over 18 months to develop the terminal and the commercial deployment has already commenced with 40,000 POS already deployed • The basic model is built such that it can be upgraded to include functionalities such as Magnetic Swipe Card, NFC, Biometric • Application also available on ‘Google Play Store’ and ‘App Store’
  13. 13. Promod Saxena (Chairman & Managing Director) Rajpal Singh Duggal (Corporate Strategy & Retail Business) Ankur Saxena President (Technology, Innovation & Overseas Business) Meher Sarid (HR, Brand MarComm & Corporate Affairs) Prashant Varma (Executive Director) Customer Service, Delivery Business, Operations Amir Alexander Hasson (Chief Development Officer USA) Manoj Aggarwal (CFO) Samar Shivdasani (Executive Director) Banking & Allied Business Sunil Kulkarni (Deputy Managing Director) Manpower Structure
  14. 14. ThankYou!