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Dr. Richard Wood & Miss Laura Da Silva - Understanding Positive Play

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Dr. Richard Wood & Miss Laura Da Silva - Understanding Positive Play

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Richard Wood & Miss Laura Da Silva's presentation "Understanding Positive Play: An Exploration of non-Problematic Playing Experiences and Practices". Presented at the New Horizons in Responsible Gambling conference, January 28-30, 2013 in Vancouver, BC.

Richard Wood & Miss Laura Da Silva's presentation "Understanding Positive Play: An Exploration of non-Problematic Playing Experiences and Practices". Presented at the New Horizons in Responsible Gambling conference, January 28-30, 2013 in Vancouver, BC.

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Dr. Richard Wood & Miss Laura Da Silva - Understanding Positive Play

  1. 1. Dr. Richard Wood & Miss Laura Da Silva Understanding Positive Play: An Exploration of Non-Problematic Playing Experiences and Practices.
  2. 2. Understanding positive play: An exploration of non-problematic playing experiences and practices Dr Richard Wood, Director, GamRes: Montreal www.GamRes.org Laura Da Silva, Corporate Responsibility Manager, Camelot: London
  3. 3. Study aims  What does positive play look like?  How can positive playing experiences be maximised?  How can we more effectively communicate that RG is for all players?  What strategies do positive players employ to keep their playing at desired level?
  4. 4. What did we do?  A two part study with both qualitative & quantitative parts  Lie/Bet screen to exclude any problem or at-risk players  Phase one: Semi-structured interviews with 20 regular players from the UK  Phase two: Online questionnaire using themes and previous literature, completed by 1484 players from the UK
  5. 5. Games played 100 90 80 Lotto 70 Scratch 60 Sports 50 EGM 40 Bingo 30 Casino card 20 Casino table 10 0 Pos play study UK Prev 2010
  6. 6. What motivates positive play?
  7. 7. Entertainment Fun (68.4%) (65.5%) Upset Win prize 4.3% (96% large, 91.4% small) Excitement (60.8%) Depressed 7.6% Relax Social Bored (30.6%) (36.5%) 21.2%
  8. 8. Two sub-groups of positive players Responsible Thrill Casual dreamers 63% Spnd Seekers 28% limit Win big prize Small Play more Less likely to gamble prize Enjoy experience Less likely to use RG tools Indiv More RG tools Average age 49 resp Average age 41
  9. 9. Balancing gambling with other leisure interests Gardening Movies Reading Walking Crafts Sports Cooking Voluntary work Gambling Photography
  10. 10. Positive players RG strategies 90 80 Spend-limit 70 Work out afford 60 Time-limit Take cash out 50 Leave cards home 40 30 20 10 0 Always Mostly Sometimes Never
  11. 11. Internet gambling 93% had done this 65.5% every week
  12. 12. Would you consider setting spend-limit? 90 80 70 Lotto 60 Scratch/instant 50 Sports 40 Bingo 30 EGM Casino card 20 Casino table 10 0 Would consider Not sure Would not consider
  13. 13. Would you consider setting time-limit? 90 80 70 60 Lotto Scratch/instant 50 Sports Bingo 40 EGM 30 Casino card Casino table 20 10 0 Would consider Not sure Would not consider
  14. 14. Sticking to spend-limits online 60 50 Lotto 40 Scratch 30 Sports bet Bingo 20 EGM Casino card 10 Casino table 0 Easier Neither Harder easier/harder
  15. 15. Whose responsibility is it that players don’t spend more than they can afford? 3% Individual 1% Gaming company 5.2 Govt/Regulator 5.6 8.7 7.8 21% 29.5 37.2 56.6 49.4 75% Entirely Mostly Partly Not at all
  16. 16. Some conclusions  Apart from winning, +ve players gamble for the entertainment experience  Positive players who play the most use RG strategies the most – Good message!  Internet gambling does not appear to be inherently riskier for pos players  Need to consider specific game characteristics & RG tools when considering Internet game risks
  17. 17. Some conclusions  Pos players may be receptive to the idea of setting personal limits online  Pos players balance gambling with other leisure interests  Playing socially may not be a protective factor  Pos players value personal responsibility but see gaming companies and govt/regulators as playing a supporting role
  18. 18. Positive play messages Ten tips for positive play: 1. Positive players work out what they can afford and want to spend before they ever start playing a game. 2. Positive players set their own limit for each play session and stick to it. Once that limit is met, then it’s game over and time to do something else. 3. Positive players say, “that if you happen to win more than you spend then that’s a bonus, but most times you are simply buying some fun.” Never try and win back lost money.
  19. 19. 4. Positive playing can also be about playing for the right amount of time. Set yourself a time-limit and have a watch or clock on hand. 5. If you are going out somewhere to gamble, consider taking only as much cash as you want to spend and leave bank cards at home. Don’t forget your bus or cab fare though! 6. When playing on the Internet, use the tools supplied to make setting and sticking to limits easier. This really helped our positive players to manage what they wanted to spend.
  20. 20. 7. Positive playing is a balance between gambling and other entertainment options. Positive players did lots of different things in their spare time. 8. Positive players gamble for fun, excitement and entertainment. Playing when depressed or upset is not good for you or your wallet.
  21. 21. 9.Those who play the most, also use the most strategies to help them (e.g., set limits, review spending, leave cards at home etc.). Take active control of your gambling and stay on track. 10. Positive players believe that it is mostly up to them to ensure that they play within their limits, but also that gaming companies should provide tools and support to help them.
  22. 22. Thanks! Now over to Laura…………
  23. 23. Lottery: Positive play, positive business New Horizons - 2013 24
  24. 24. Today 1. An entertainment business for Good 2. Whose Responsibility? 3. Example: Internet 4. What now? – What next?
  25. 25. An entertainment business 01 for Good 27
  26. 26. This is why we exist
  27. 27. 29
  28. 28. Business of Dreams NOT ASPIRATIONS 30
  29. 29. Why do we care? 02 Responsibility 31
  30. 30. Selling to adults making own informed decisions 32
  31. 31. Because it is more than the right thing to do… Happy, proud, productive employees Reduces the risk of damage to reputation (and sales) 33
  32. 32. Licence to operate – Licence to grow Stakeholder Bidding Operating Extending Engagement •Influencing •Influencing •Public Reputation •Influencing Government Government •Influencing Government Stakeholders Stakeholders Government Stakeholders Stakeholders Licence to Operate Freedom to Grow Confidence & Trust Consumer Protection / Community Investment Conduct Reputation Strategy 34
  33. 33. What do we do? 36
  34. 34. Consumer Protection Help Keep Drive playing our Awareness games fun
  35. 35. Throughout the lifecycle of the products 38
  36. 36. Example: Internet 03 How you do it is key
  37. 37. Use the good of technology to protect players “You can spend all day playing online and waste all your time and money ” “When playing on line, it is easier to manage my spend.” 40
  38. 38. Positive research done using Social Media 41
  39. 39. Lotteries’ examples 42
  40. 40. Lotteries’ examples 43
  41. 41. Lotteries’ examples 44
  42. 42. Lotteries’ examples - Française des Jeux 45
  43. 43. Lotteries’ examples 46
  44. 44. What now? – What next? 04 47
  45. 45. Behaviour tracking – targeted prevention 48
  46. 46. Playing Our Part beyond the Good Causes Consumer Protection - Community - Environment 49
  47. 47. Laura Da Silva Corporate Responsibility Manager Camelot laura.dasilva@camelotgroup.co.uk
  48. 48. We’re on Twitter @HorizonsRG Join the conversation by using #HRGC13

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