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Dr. Richard Wood & Miss Laura Da SilvaUnderstanding Positive Play:An Exploration of Non-ProblematicPlaying Experiences and...
Understanding positive play:     An exploration of  non-problematic playing experiences and practices          Dr Richard ...
Study aims What does positive play look like? How can positive playing experiences be maximised? How can we more effect...
What did we do? A two part study with both qualitative & quantitative parts Lie/Bet screen to exclude any problem or at-...
Games played100 90 80                                   Lotto 70                                   Scratch 60             ...
What motivates positive play?
Entertainment                     Fun                   (68.4%)                      (65.5%)Upset                         ...
Two sub-groups of positive players                                           Responsible                                  ...
Balancing gambling with other       leisure interests  Gardening         Movies  Reading           Walking  Crafts        ...
Positive players RG strategies9080                                               Spend-limit70                            ...
Internet gambling  93% had done this  65.5% every week
Would you consider setting spend-limit?908070                                                       Lotto60               ...
Would you consider setting time-limit?90807060                                                    Lotto                   ...
Sticking to spend-limits online6050                                          Lotto40                                      ...
Whose responsibility is it that players don’t    spend more than they can afford?                3%         Individual 1%G...
Some conclusions Apart from winning, +ve players gamble for the  entertainment experience Positive players who play the ...
Some conclusions Pos players may be receptive to the idea of setting personal  limits online Pos players balance gamblin...
Positive play messagesTen tips for positive play:1. Positive players work out what they can afford and wantto spend before...
4. Positive playing can also be about playing for theright amount of time. Set yourself a time-limit and havea watch or cl...
7. Positive playing is a balance between gambling andother entertainment options. Positive players did lots ofdifferent th...
9.Those who play the most, also use the moststrategies to help them (e.g., set limits, reviewspending, leave cards at home...
Thanks!Now over to Laura…………
Lottery: Positive play, positivebusiness                            New Horizons - 2013                  24
Today1. An entertainment business for Good2. Whose Responsibility?3. Example: Internet4. What now? – What next?
An entertainment business01   for Good               27
This is why we exist
29
Business of Dreams NOT ASPIRATIONS                                     30
Why do we care?02   Responsibility               31
Selling to adults making own informed decisions                                             32
Because it is more than the right thing to do… Happy, proud, productive employees   Reduces the risk of damage to reputati...
Licence to operate – Licence to growStakeholder                     Bidding                      Operating                ...
What do we do?                 36
Consumer Protection                      Help Keep   Drive                      playing our Awareness                     ...
Throughout the lifecycle of the products                                           38
Example: Internet03   How you do it is key
Use the good of technology to protect players  “You can spend all day playing   online and waste all your time            ...
Positive research done using Social Media                                            41
Lotteries’ examples                      42
Lotteries’ examples                      43
Lotteries’ examples                      44
Lotteries’ examples - Française des Jeux                                           45
Lotteries’ examples                      46
What now? – What next?04             47
Behaviour tracking – targeted prevention                                           48
Playing Our Part beyond the Good CausesConsumer Protection - Community - Environment                                      ...
Laura Da SilvaCorporate Responsibility ManagerCamelotlaura.dasilva@camelotgroup.co.uk
We’re on Twitter @HorizonsRGJoin the conversation by using          #HRGC13
Dr. Richard Wood & Miss Laura Da Silva - Understanding Positive Play
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Richard Wood & Miss Laura Da Silva's presentation "Understanding Positive Play: An Exploration of non-Problematic Playing Experiences and Practices". Presented at the New Horizons in Responsible Gambling conference, January 28-30, 2013 in Vancouver, BC.

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Dr. Richard Wood & Miss Laura Da Silva - Understanding Positive Play

  1. 1. Dr. Richard Wood & Miss Laura Da SilvaUnderstanding Positive Play:An Exploration of Non-ProblematicPlaying Experiences and Practices.
  2. 2. Understanding positive play: An exploration of non-problematic playing experiences and practices Dr Richard Wood, Director, GamRes: Montreal www.GamRes.orgLaura Da Silva, Corporate Responsibility Manager, Camelot: London
  3. 3. Study aims What does positive play look like? How can positive playing experiences be maximised? How can we more effectively communicate that RG is for all players? What strategies do positive players employ to keep their playing at desired level?
  4. 4. What did we do? A two part study with both qualitative & quantitative parts Lie/Bet screen to exclude any problem or at-risk players Phase one: Semi-structured interviews with 20 regular players from the UK Phase two: Online questionnaire using themes and previous literature, completed by 1484 players from the UK
  5. 5. Games played100 90 80 Lotto 70 Scratch 60 Sports 50 EGM 40 Bingo 30 Casino card 20 Casino table 10 0 Pos play study UK Prev 2010
  6. 6. What motivates positive play?
  7. 7. Entertainment Fun (68.4%) (65.5%)Upset Win prize4.3% (96% large, 91.4% small) Excitement (60.8%)Depressed7.6% Relax Social Bored (30.6%) (36.5%) 21.2%
  8. 8. Two sub-groups of positive players Responsible Thrill Casual dreamers 63% Spnd Seekers 28% limit Win big prize Small Play more Less likely to gamble prize Enjoy experience Less likely to use RG tools Indiv More RG tools Average age 49 resp Average age 41
  9. 9. Balancing gambling with other leisure interests Gardening Movies Reading Walking Crafts Sports Cooking Voluntary work Gambling Photography
  10. 10. Positive players RG strategies9080 Spend-limit70 Work out afford60 Time-limit Take cash out50 Leave cards home40302010 0 Always Mostly Sometimes Never
  11. 11. Internet gambling 93% had done this 65.5% every week
  12. 12. Would you consider setting spend-limit?908070 Lotto60 Scratch/instant50 Sports40 Bingo30 EGM Casino card20 Casino table10 0 Would consider Not sure Would not consider
  13. 13. Would you consider setting time-limit?90807060 Lotto Scratch/instant50 Sports Bingo40 EGM30 Casino card Casino table2010 0 Would consider Not sure Would not consider
  14. 14. Sticking to spend-limits online6050 Lotto40 Scratch30 Sports bet Bingo20 EGM Casino card10 Casino table 0 Easier Neither Harder easier/harder
  15. 15. Whose responsibility is it that players don’t spend more than they can afford? 3% Individual 1%Gaming company 5.2 Govt/Regulator 5.6 8.7 7.8 21% 29.5 37.2 56.6 49.4 75% Entirely Mostly Partly Not at all
  16. 16. Some conclusions Apart from winning, +ve players gamble for the entertainment experience Positive players who play the most use RG strategies the most – Good message! Internet gambling does not appear to be inherently riskier for pos players Need to consider specific game characteristics & RG tools when considering Internet game risks
  17. 17. Some conclusions Pos players may be receptive to the idea of setting personal limits online Pos players balance gambling with other leisure interests Playing socially may not be a protective factor Pos players value personal responsibility but see gaming companies and govt/regulators as playing a supporting role
  18. 18. Positive play messagesTen tips for positive play:1. Positive players work out what they can afford and wantto spend before they ever start playing a game.2. Positive players set their own limit for each playsession and stick to it. Once that limit is met, then it’sgame over and time to do something else.3. Positive players say, “that if you happen to win morethan you spend then that’s a bonus, but most times youare simply buying some fun.” Never try and win back lostmoney.
  19. 19. 4. Positive playing can also be about playing for theright amount of time. Set yourself a time-limit and havea watch or clock on hand.5. If you are going out somewhere to gamble, considertaking only as much cash as you want to spend andleave bank cards at home. Don’t forget your bus or cabfare though!6. When playing on the Internet, use the tools suppliedto make setting and sticking to limits easier. This reallyhelped our positive players to manage what theywanted to spend.
  20. 20. 7. Positive playing is a balance between gambling andother entertainment options. Positive players did lots ofdifferent things in their spare time.8. Positive players gamble for fun, excitement andentertainment. Playing when depressed or upset is notgood for you or your wallet.
  21. 21. 9.Those who play the most, also use the moststrategies to help them (e.g., set limits, reviewspending, leave cards at home etc.). Take activecontrol of your gambling and stay on track.10. Positive players believe that it is mostly up tothem to ensure that they play within their limits, butalso that gaming companies should provide tools andsupport to help them.
  22. 22. Thanks!Now over to Laura…………
  23. 23. Lottery: Positive play, positivebusiness New Horizons - 2013 24
  24. 24. Today1. An entertainment business for Good2. Whose Responsibility?3. Example: Internet4. What now? – What next?
  25. 25. An entertainment business01 for Good 27
  26. 26. This is why we exist
  27. 27. 29
  28. 28. Business of Dreams NOT ASPIRATIONS 30
  29. 29. Why do we care?02 Responsibility 31
  30. 30. Selling to adults making own informed decisions 32
  31. 31. Because it is more than the right thing to do… Happy, proud, productive employees Reduces the risk of damage to reputation (and sales) 33
  32. 32. Licence to operate – Licence to growStakeholder Bidding Operating ExtendingEngagement •Influencing •Influencing •Public Reputation •Influencing Government Government •Influencing Government Stakeholders Stakeholders Government Stakeholders Stakeholders Licence to Operate Freedom to Grow Confidence & Trust Consumer Protection / Community Investment Conduct Reputation Strategy 34
  33. 33. What do we do? 36
  34. 34. Consumer Protection Help Keep Drive playing our Awareness games fun
  35. 35. Throughout the lifecycle of the products 38
  36. 36. Example: Internet03 How you do it is key
  37. 37. Use the good of technology to protect players “You can spend all day playing online and waste all your time and money ” “When playing on line, it is easier to manage my spend.” 40
  38. 38. Positive research done using Social Media 41
  39. 39. Lotteries’ examples 42
  40. 40. Lotteries’ examples 43
  41. 41. Lotteries’ examples 44
  42. 42. Lotteries’ examples - Française des Jeux 45
  43. 43. Lotteries’ examples 46
  44. 44. What now? – What next?04 47
  45. 45. Behaviour tracking – targeted prevention 48
  46. 46. Playing Our Part beyond the Good CausesConsumer Protection - Community - Environment 49
  47. 47. Laura Da SilvaCorporate Responsibility ManagerCamelotlaura.dasilva@camelotgroup.co.uk
  48. 48. We’re on Twitter @HorizonsRGJoin the conversation by using #HRGC13

Richard Wood & Miss Laura Da Silva's presentation "Understanding Positive Play: An Exploration of non-Problematic Playing Experiences and Practices". Presented at the New Horizons in Responsible Gambling conference, January 28-30, 2013 in Vancouver, BC.

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