Dr. Richard Wood & Miss Laura Da Silva - Understanding Positive Play

Horizons RG
Horizons RGResponsible Gambling Conference at BCLC
Dr. Richard Wood & Miss Laura Da Silva - Understanding Positive Play
Dr. Richard Wood & Miss Laura Da Silva
Understanding Positive Play:
An Exploration of Non-Problematic
Playing Experiences and Practices.
Understanding positive play:
     An exploration of
  non-problematic playing
 experiences and practices
          Dr Richard Wood, Director, GamRes: Montreal
                       www.GamRes.org

Laura Da Silva, Corporate Responsibility Manager, Camelot: London
Study aims
 What does positive play look like?
 How can positive playing experiences be maximised?
 How can we more effectively communicate that RG is
  for all players?

 What strategies do positive players employ to keep
  their playing at desired level?
What did we do?
 A two part study with both qualitative & quantitative parts
 Lie/Bet screen to exclude any problem or at-risk players
 Phase one: Semi-structured interviews with 20 regular
  players from the UK

 Phase two: Online questionnaire using themes and previous
  literature, completed by 1484 players from the UK
Games played
100
 90
 80                                   Lotto
 70                                   Scratch
 60                                   Sports
 50                                   EGM
 40                                   Bingo
 30                                   Casino card
 20
                                      Casino table
 10
  0
      Pos play study   UK Prev 2010
What motivates positive play?
Entertainment                     Fun
                   (68.4%)                      (65.5%)



Upset                           Win prize
4.3%                      (96% large, 91.4% small)
                                                           Excitement
                                                            (60.8%)

Depressed
7.6%
                                Relax             Social
        Bored                   (30.6%)          (36.5%)
        21.2%
Two sub-groups of positive players

                                           Responsible
                                              Thrill
      Casual dreamers 63%
                                   Spnd    Seekers 28%
                                   limit
            Win big prize          Small
                                               Play more
       Less likely to gamble       prize    Enjoy experience
     Less likely to use RG tools   Indiv     More RG tools
          Average age 49           resp     Average age 41
Balancing gambling with other
       leisure interests
  Gardening         Movies
  Reading           Walking
  Crafts            Sports
  Cooking           Voluntary work
  Gambling          Photography
Positive players RG strategies
90
80
                                               Spend-limit
70                                             Work out afford
60                                             Time-limit
                                               Take cash out
50                                             Leave cards home
40
30
20
10
 0
     Always       Mostly   Sometimes   Never
Internet gambling
  93% had done this
  65.5% every week
Would you consider setting spend-limit?
90
80
70
                                                       Lotto
60                                                     Scratch/instant
50                                                     Sports
40                                                     Bingo
30                                                     EGM
                                                       Casino card
20
                                                       Casino table
10
 0
      Would consider   Not sure   Would not consider
Would you consider setting time-limit?
90
80
70
60                                                    Lotto
                                                      Scratch/instant
50                                                    Sports
                                                      Bingo
40
                                                      EGM
30                                                    Casino card
                                                      Casino table
20
10
 0
     Would consider   Not sure   Would not consider
Sticking to spend-limits online
60

50
                                          Lotto
40
                                          Scratch
30                                        Sports bet
                                          Bingo
20                                        EGM
                                          Casino card
10                                        Casino table

 0
     Easier      Neither       Harder
               easier/harder
Whose responsibility is it that players don’t
    spend more than they can afford?
                3%         Individual 1%
Gaming company         5.2                             Govt/Regulator 5.6
                8.7                                                    7.8
                             21%
  29.5                                                       37.2


         56.6                                                       49.4
                                         75%


                  Entirely    Mostly   Partly   Not at all
Some conclusions
 Apart from winning, +ve players gamble for the
  entertainment experience
 Positive players who play the most use RG strategies the
  most – Good message!
 Internet gambling does not appear to be inherently riskier for
  pos players
 Need to consider specific game characteristics & RG tools
  when considering Internet game risks
Some conclusions
 Pos players may be receptive to the idea of setting personal
  limits online

 Pos players balance gambling with other leisure interests
 Playing socially may not be a protective factor
 Pos players value personal responsibility but see gaming
  companies and govt/regulators as playing a supporting role
Positive play messages
Ten tips for positive play:
1. Positive players work out what they can afford and want
to spend before they ever start playing a game.
2. Positive players set their own limit for each play
session and stick to it. Once that limit is met, then it’s
game over and time to do something else.
3. Positive players say, “that if you happen to win more
than you spend then that’s a bonus, but most times you
are simply buying some fun.” Never try and win back lost
money.
4. Positive playing can also be about playing for the
right amount of time. Set yourself a time-limit and have
a watch or clock on hand.


5. If you are going out somewhere to gamble, consider
taking only as much cash as you want to spend and
leave bank cards at home. Don’t forget your bus or cab
fare though!


6. When playing on the Internet, use the tools supplied
to make setting and sticking to limits easier. This really
helped our positive players to manage what they
wanted to spend.
7. Positive playing is a balance between gambling and
other entertainment options. Positive players did lots of
different things in their spare time.

8. Positive players gamble for fun, excitement and
entertainment. Playing when depressed or upset is not
good for you or your wallet.
9.Those who play the most, also use the most
strategies to help them (e.g., set limits, review
spending, leave cards at home etc.). Take active
control of your gambling and stay on track.

10. Positive players believe that it is mostly up to
them to ensure that they play within their limits, but
also that gaming companies should provide tools and
support to help them.
Thanks!
Now over to Laura…………
Lottery: Positive play, positive
business




                            New Horizons - 2013
                  24
Dr. Richard Wood & Miss Laura Da Silva - Understanding Positive Play
Today


1. An entertainment business for Good

2. Whose Responsibility?

3. Example: Internet

4. What now? – What next?
An entertainment business
01   for Good




               27
This is why we exist
29
Business of Dreams NOT ASPIRATIONS




                                     30
Why do we care?
02   Responsibility




               31
Selling to adults making own informed decisions




                                             32
Because it is more than the right thing to do…




 Happy, proud, productive employees   Reduces the risk of damage to reputation (and sales)

                                                                                       33
Licence to operate – Licence to grow

Stakeholder                     Bidding                      Operating                      Extending
Engagement


     •Influencing                    •Influencing                 •Public Reputation             •Influencing
      Government                      Government                  •Influencing                    Government
      Stakeholders                    Stakeholders                 Government                     Stakeholders
                                                                   Stakeholders

                     Licence to Operate                                            Freedom to Grow

                                    Confidence & Trust
                             Consumer Protection / Community Investment

              Conduct                                Reputation                            Strategy

                                                                                                                 34
What do we do?




                 36
Consumer Protection



                      Help Keep
   Drive
                      playing our
 Awareness
                      games fun
Throughout the lifecycle of the products




                                           38
Example: Internet
03   How you do it is key
Use the good of technology to protect players


  “You can spend all day playing
   online and waste all your time
            and money ”


                           “When playing on line, it is
                          easier to manage my spend.”


                                                          40
Positive research done using Social Media




                                            41
Lotteries’ examples




                      42
Lotteries’ examples




                      43
Lotteries’ examples




                      44
Lotteries’ examples - Française des Jeux




                                           45
Lotteries’ examples




                      46
What now? – What next?
04

             47
Behaviour tracking – targeted prevention




                                           48
Playing Our Part beyond the Good Causes

Consumer Protection - Community - Environment




                                                49
Laura Da Silva
Corporate Responsibility Manager
Camelot
laura.dasilva@camelotgroup.co.uk
We’re on Twitter @HorizonsRG

Join the conversation by using
          #HRGC13
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Dr. Richard Wood & Miss Laura Da Silva - Understanding Positive Play

  • 2. Dr. Richard Wood & Miss Laura Da Silva Understanding Positive Play: An Exploration of Non-Problematic Playing Experiences and Practices.
  • 3. Understanding positive play: An exploration of non-problematic playing experiences and practices Dr Richard Wood, Director, GamRes: Montreal www.GamRes.org Laura Da Silva, Corporate Responsibility Manager, Camelot: London
  • 4. Study aims  What does positive play look like?  How can positive playing experiences be maximised?  How can we more effectively communicate that RG is for all players?  What strategies do positive players employ to keep their playing at desired level?
  • 5. What did we do?  A two part study with both qualitative & quantitative parts  Lie/Bet screen to exclude any problem or at-risk players  Phase one: Semi-structured interviews with 20 regular players from the UK  Phase two: Online questionnaire using themes and previous literature, completed by 1484 players from the UK
  • 6. Games played 100 90 80 Lotto 70 Scratch 60 Sports 50 EGM 40 Bingo 30 Casino card 20 Casino table 10 0 Pos play study UK Prev 2010
  • 8. Entertainment Fun (68.4%) (65.5%) Upset Win prize 4.3% (96% large, 91.4% small) Excitement (60.8%) Depressed 7.6% Relax Social Bored (30.6%) (36.5%) 21.2%
  • 9. Two sub-groups of positive players Responsible Thrill Casual dreamers 63% Spnd Seekers 28% limit Win big prize Small Play more Less likely to gamble prize Enjoy experience Less likely to use RG tools Indiv More RG tools Average age 49 resp Average age 41
  • 10. Balancing gambling with other leisure interests Gardening Movies Reading Walking Crafts Sports Cooking Voluntary work Gambling Photography
  • 11. Positive players RG strategies 90 80 Spend-limit 70 Work out afford 60 Time-limit Take cash out 50 Leave cards home 40 30 20 10 0 Always Mostly Sometimes Never
  • 12. Internet gambling 93% had done this 65.5% every week
  • 13. Would you consider setting spend-limit? 90 80 70 Lotto 60 Scratch/instant 50 Sports 40 Bingo 30 EGM Casino card 20 Casino table 10 0 Would consider Not sure Would not consider
  • 14. Would you consider setting time-limit? 90 80 70 60 Lotto Scratch/instant 50 Sports Bingo 40 EGM 30 Casino card Casino table 20 10 0 Would consider Not sure Would not consider
  • 15. Sticking to spend-limits online 60 50 Lotto 40 Scratch 30 Sports bet Bingo 20 EGM Casino card 10 Casino table 0 Easier Neither Harder easier/harder
  • 16. Whose responsibility is it that players don’t spend more than they can afford? 3% Individual 1% Gaming company 5.2 Govt/Regulator 5.6 8.7 7.8 21% 29.5 37.2 56.6 49.4 75% Entirely Mostly Partly Not at all
  • 17. Some conclusions  Apart from winning, +ve players gamble for the entertainment experience  Positive players who play the most use RG strategies the most – Good message!  Internet gambling does not appear to be inherently riskier for pos players  Need to consider specific game characteristics & RG tools when considering Internet game risks
  • 18. Some conclusions  Pos players may be receptive to the idea of setting personal limits online  Pos players balance gambling with other leisure interests  Playing socially may not be a protective factor  Pos players value personal responsibility but see gaming companies and govt/regulators as playing a supporting role
  • 19. Positive play messages Ten tips for positive play: 1. Positive players work out what they can afford and want to spend before they ever start playing a game. 2. Positive players set their own limit for each play session and stick to it. Once that limit is met, then it’s game over and time to do something else. 3. Positive players say, “that if you happen to win more than you spend then that’s a bonus, but most times you are simply buying some fun.” Never try and win back lost money.
  • 20. 4. Positive playing can also be about playing for the right amount of time. Set yourself a time-limit and have a watch or clock on hand. 5. If you are going out somewhere to gamble, consider taking only as much cash as you want to spend and leave bank cards at home. Don’t forget your bus or cab fare though! 6. When playing on the Internet, use the tools supplied to make setting and sticking to limits easier. This really helped our positive players to manage what they wanted to spend.
  • 21. 7. Positive playing is a balance between gambling and other entertainment options. Positive players did lots of different things in their spare time. 8. Positive players gamble for fun, excitement and entertainment. Playing when depressed or upset is not good for you or your wallet.
  • 22. 9.Those who play the most, also use the most strategies to help them (e.g., set limits, review spending, leave cards at home etc.). Take active control of your gambling and stay on track. 10. Positive players believe that it is mostly up to them to ensure that they play within their limits, but also that gaming companies should provide tools and support to help them.
  • 23. Thanks! Now over to Laura…………
  • 24. Lottery: Positive play, positive business New Horizons - 2013 24
  • 26. Today 1. An entertainment business for Good 2. Whose Responsibility? 3. Example: Internet 4. What now? – What next?
  • 28. This is why we exist
  • 29. 29
  • 30. Business of Dreams NOT ASPIRATIONS 30
  • 31. Why do we care? 02 Responsibility 31
  • 32. Selling to adults making own informed decisions 32
  • 33. Because it is more than the right thing to do… Happy, proud, productive employees Reduces the risk of damage to reputation (and sales) 33
  • 34. Licence to operate – Licence to grow Stakeholder Bidding Operating Extending Engagement •Influencing •Influencing •Public Reputation •Influencing Government Government •Influencing Government Stakeholders Stakeholders Government Stakeholders Stakeholders Licence to Operate Freedom to Grow Confidence & Trust Consumer Protection / Community Investment Conduct Reputation Strategy 34
  • 35. What do we do? 36
  • 36. Consumer Protection Help Keep Drive playing our Awareness games fun
  • 37. Throughout the lifecycle of the products 38
  • 38. Example: Internet 03 How you do it is key
  • 39. Use the good of technology to protect players “You can spend all day playing online and waste all your time and money ” “When playing on line, it is easier to manage my spend.” 40
  • 40. Positive research done using Social Media 41
  • 44. Lotteries’ examples - Française des Jeux 45
  • 46. What now? – What next? 04 47
  • 47. Behaviour tracking – targeted prevention 48
  • 48. Playing Our Part beyond the Good Causes Consumer Protection - Community - Environment 49
  • 49. Laura Da Silva Corporate Responsibility Manager Camelot laura.dasilva@camelotgroup.co.uk
  • 50. We’re on Twitter @HorizonsRG Join the conversation by using #HRGC13