Social environment is interactive with human’s subsistence and development. When we make an analysis of the profound changes that have happened to China’s society over the past 30 years, the “human” that lives in the society by itself serves as an important symbol that can help us to trace such a history.
The study, entitled “Change of Chinese Values across Different Generations”, worked out by the HorizonKey, aims to make analyses of and comparisons between Chinese people’s values during different generations to reflect all-time changes in the Chinese society. Through our researches, it is not difficult to find that people born in the 1960s and 70s tend to share a unified value and perspective. What both the two generations care more about are devotion, loyalty and sharing with others. However, the case is different when it comes to those born in the 1980s. These less-than-30-years-old people face a diversified value system and they have no unified standard and perspective towards the same problem. For the generation in the 1990s, things are also different. As the country opens wider to the outside world, the society becomes more diversified and more tolerant. The “self-centered” value has gradually dominated the minds of this young generation. Different groups not only hold different views about which value should take a leading position, but also show differences over what influences the same value element will produce on different-generation groups. This report presented by us aims to help you more deeply understand the differences between different generations of Chinese people as well as probe into the vicissitude China’s society has experienced over the past 30 years.