46h 15. February  2009 søndag 7. juni 2009
søndag 7. juni 2009
<ul><li>Its in the sign… </li></ul><ul><ul><li>Denotation </li></ul></ul><ul><ul><li>Connotation  </li></ul></ul><ul><li>E...
<ul><li>Lets look at som movies! </li></ul>søndag 7. juni 2009
søndag 7. juni 2009 <ul><li>Corporate identity </li></ul><ul><li>Logo </li></ul><ul><li>Visual language </li></ul>Annual r...
<ul><li>Corporate branding (Corporate design) </li></ul><ul><li>Product branding </li></ul>søndag 7. juni 2009
<ul><li>A process where the company/organization makes a dedicated and systematic effort to create symbolic added value. C...
<ul><li>http://www.lego.com/eng/info/ </li></ul>søndag 7. juni 2009
<ul><li>http://www.ci-portal.de/index.php?id=42 </li></ul>søndag 7. juni 2009
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Semiotics and Branding.ppt

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Semiotics and Branding.ppt

  1. 1. 46h 15. February 2009 søndag 7. juni 2009
  2. 2. søndag 7. juni 2009
  3. 3. <ul><li>Its in the sign… </li></ul><ul><ul><li>Denotation </li></ul></ul><ul><ul><li>Connotation </li></ul></ul><ul><li>Ethos </li></ul><ul><li>Pathos </li></ul><ul><li>Logos </li></ul>søndag 7. juni 2009
  4. 4. <ul><li>Lets look at som movies! </li></ul>søndag 7. juni 2009
  5. 5. søndag 7. juni 2009 <ul><li>Corporate identity </li></ul><ul><li>Logo </li></ul><ul><li>Visual language </li></ul>Annual report plc web site Advertising and customer communications Staff Communications Architecture & interior design Uniforms, livery, signage Product design packaging
  6. 6. <ul><li>Corporate branding (Corporate design) </li></ul><ul><li>Product branding </li></ul>søndag 7. juni 2009
  7. 7. <ul><li>A process where the company/organization makes a dedicated and systematic effort to create symbolic added value. Corporate branding affects the entire company. Therefore it is a management discipline. </li></ul>søndag 7. juni 2009
  8. 8. <ul><li>http://www.lego.com/eng/info/ </li></ul>søndag 7. juni 2009
  9. 9. <ul><li>http://www.ci-portal.de/index.php?id=42 </li></ul>søndag 7. juni 2009

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