Hoppala at O'Reilly Where 2.0 Conference

Marc René Gardeya
Marc René GardeyaFounder and CEO at Hoppala
Geobased AR
Content Management
         In The Cloud

          Marc René Gardeya
    Founder and CEO, HOPPALA
Yelp Monocle




HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Content
            Content
            Content

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Content Management




   HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
4 Cases



HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Hoppala Goes Easter 3D




              Happy easter!
                                again!
     Looking forward to see you




       HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Woombamania 3D




  HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Virtual Public Art Project 3D
                                      „Key element of our application is that the
                                      objects are site-specific. This is different than
                                      most other digital media that can be easily
                                      transfered and shared. This requires the users
                                      presence and interaction with the site itself.“
                                                                          Chris Manzione, Artist




       HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Berlin Wall 3D




HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Development



HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Camera View




HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Camera View




HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Native Development




   HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Native Development



                             +
   HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Browser Apps




HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Server side



HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Browser Architecture
                 HTTP Request




                                                               webservice



                HTTP Response
   HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Browser Architecture
                 HTTP Request




                                                               webservice



                HTTP Response
   HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Browser Protocols

                                                                                        ARML




                                                                Argon / Kharma
W3C POI Working Group                                            Augmented Environments
     led by Christine Perey                                      Laboratory, Georgia Tech
                                                                 led by Dr. Blair MacIntyre


              HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Augment
{
"id":"52265",
"title":"My first augment",
"line2":"Hoppala",
"line3":"",
"line4":"",
"attribution":"",

"lat":37803104,"lon":-122432026,"alt":0,

"imageURL":null,

"dimension":3,
"object":{"baseURL":"http://my.com/","full":"model.l3d","size":20},
"transform":{"angle":0,"rel":false,"scale":100},

"actions":[{"label":"Call","uri":"tel:+12345678"}]
}




                   HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Augment
<poi id="52265" interactionfeedback="none">

<name>My first augment</name>
<description><![CDATA[Hoppala]]></description>

<l>37.803104,-122.432026,0.0</l>
<o>1.57,0.0,0.00</o>
<translation>0,0,-2000</translation>

<thumbnail></thumbnail>

<mime-type>model/obj</mime-type>
<mainresource>http://my.com/model.zip</mainresource>
<s>1000</s>

<phone>+12345678</phone>

</poi>




            HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Augment
<Placemark id="52265">
<ar:provider>hoppala</ar:provider>

<name>My first augment</name>
<description>Hoppala</description>

<Point>
<coordinates>-122.432026,37.803104,0</coordinates>
</Point>

<wikitude:info>
<wikitude:thumbnail></wikitude:thumbnail>
<wikitude:phone>+12345678</wikitude:phone>
</wikitude:info>

</Placemark>




      HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Title & Description
         "title":"My first augment",
         "line2":"Hoppala",
         "line3":"",
         "line4":"",




        <name>My first augment</name>
        <description><![CDATA[Hoppala]]></description>




        <name> My first augment </name>
        <description>Hoppala</description>




  HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Location
       "lat":37803104,
       "lon":-122432026,
       "alt":0,




      <l>37.803104,-122.432026,0.0</l>
      <translation>0,0,-2000</translation>




      <Point>
      <coordinates>-122.432026,37.803104,0</coordinates>
      </Point>



HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Interaction
       "actions":[{
       "label":"Call",
       "uri":"tel:+12345678"
       }]




      <phone>+12345678</phone>




      <wikitude:phone>+12345678</wikitude:phone>




HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Asset
       "dimension":3,
       "object":{
       "baseURL":"http://my.com
       /","full":"model.l3d","size":20},
       "transform":{"angle":0,"rel":false,"scale":100},




      <mime-type>model/obj</mime-type>
      <mainresource>http://my.com/model.zip</mainresource>
      <o>1.57,0.0,0.00</o>
      <s>1000</s>




HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Content Management




   HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Hoppala Augmentation




    HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com
Thank You!

      Marc René Gardeya
Founder and CEO, HOPPALA


 www.hoppala-agency.com
1 of 29

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Hoppala at O'Reilly Where 2.0 Conference