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Harley davidson

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NMDL Final Project

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Harley davidson

  1. 1. Harley Davidson<br /> Genius company already forming a community. <br />
  2. 2. As a company your goals are:<br />Forming a sense of community with people that all have a passion for riding Harley’s. <br />Harley attracts anyone from ages 18-81.<br />The market Harley is in is very competitive.<br />
  3. 3. Create a Blog<br />
  4. 4. Create a sense of community everyone can connect to.<br />Create a Blog that is updated frequently with events that Harley is apart of. Like HOGS, Bike Week and Sturgis. <br />Create a place where all bikers can join together and meet up for drinks and mingle. <br />
  5. 5. Create Twitter and Facebook<br />
  6. 6. Control information <br />Create a Facebook & Twitter to become more exposed to an online community<br />Include events, public news, press releases etc<br />
  7. 7. Evaluating Success <br />Can be Tricky but Google has lots of tools for this. <br />Blogs are easy to evaluate <br />Facebook and Twitter have followers <br />Relate it back to past attendance and gauge reactions to consumers<br />
  8. 8. Cost<br />Good news…….<br />Cheap to Create a Blog<br />Needs to be updated<br />Cheap to create Facebook & Twitter<br />Also needs to be updated <br />Cost: A few marketing and PR salaries to control the Blog, Twitter and Facebook<br />
  9. 9. Sense of Community <br />Create a stronger base of community<br />A stronger community<br />A stronger sense of relationships with riders<br />Janelle Hopkins <br />

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