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Play Television & HootSuite - The Twittersodios Case Study
Play Television & HootSuite - The Twittersodios Case Study
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Play Television & HootSuite - The Twittersodios Case Study

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Play Television wanted to create a more participatory TV experience for the audience of El Barco, combining the real-time nature of Twitter with each episode to bring the show to life. They named this experience the Twittersodios, and used HootSuite to manage the 14 Twitter profiles for each of the characters involved.

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