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Tracking Social Media ROI With The Palms Hotel

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One of Las Vegas’ most cutting-edge hotel casinos, the Palms Hotel wanted to track the end-to-end ROI of social media. In collaboration with HootSuite, Josh Ochs from the MediaLeaders social media strike team set out to showcase just how easy and profitable social selling can be for the Palms Hotel’s bottom line.

Using HootSuite and a web analytics service, Google Analytics in this example, the Palms Hotel launched a successful month-long campaign to track revenue from room bookings back to individual social messages.

Published in: Social Media
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