HootSuite Professional Services: Situational Simulation

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HootSuite Professional Services: Situational Simulation

In an emergency, the rapid dissemination of information is an essential part of any response strategy. Social media offers the speed and spread that organizations require in any type of crisis. As a result, HootSuite offers situational simulations to all of its Enterprise Clients through HootSuite Professional Services. This gives them the opportunity to test and practice the procedures they’ve prepared in advance of any emergency situation.

In the interest of illustrating the value of these crisis simulations, we’ve put together a report about one of these exercises organized for a large electric company serving 4.5 million Americans. A storm simulation project - called Storm Owly - was used as a trial for the integration of social media into the company’s emergency response strategy.

This summary covers the effective use of the following HootSuite functionalities:

Scheduling
Messaging Assignments
Teams
Geo-Targeting
Reports

Read this report to see how the company was able to determine appropriate team size, simplify their messaging and generally improve the integration of social media as a result of the HootSuite crisis simulation.

To set up a Situational Simulation for your organization, contact us at: http://enterprise.hootsuite.com

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