How Whistler Blackcomb used HootSuite to maximize their campaign efficiency and resources.
Every January, Whistler Blackcomb hosts the Deep Winter Photo Challenge presented by ARC’TERYX. Professional photographers are encouraged to shoot in-bounds at Whistler Blackcomb for three days, capturing athletes in their natural mountain habitat of powder filled bowls, trees, and après bars. The final slideshows are played in front of a live audience at the Fairmont Chateau Whistler and judged by a panel of industry professionals. The winner receives a large prize purse and the title of “King/Queen of Storms”.
The goal for the resort is to build brand engagement, create awareness of the event and provide a behind the scenes sneak-peek while the contest runs to drive pre-event ticket sales.