A hospital demonstrated a commitment to innovation and patient education by live Twittering a surgical procedure direct from the operating room using HootSuite and Ow.ly.
This campaign included some unique challenges including ensuring patient comfort, uploading surgical photos in realtime and choosing a useful #hastag.
This case study prepared with High Point Regional Hospital in North Carolina (USA) explains the objectives behind the campaign and reasons why they chose HootSuite for the broadcast.
Additionally, the report outlines social media tactics used for connecting potential patients and medical staff for a conversation about health. Thanks to Interactive Media Specialist Kelley O'Brien.