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HootSuite and Spike TV ~ Running a Multi-Stage Promotion

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Guys Choice, now in its fifth year, is Spike TV’s star-studded awards show honoring the entertainment, actors and athletes that guys love most. The event took place at the Sony Pictures Studios in Los Angeles with a multitude of unforgettable moments and ecstatic winners.
The goal of the 2011 Guys Choice campaign was to build brand attention for the Guys Choice franchise, build anticipation and drive tune-ins during the week between taping and telecast.

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