Social media in real estate

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An overview on the socia media usage in real estate showed at MIPIM2012

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Social media in real estate

  1. 1. Hype or reality?
  2. 2.  Many technologies have failed to go beyond the point of early adoption Our research show that Social media will have a LT impact on real estate The amplitude of this impact varies, subject to the specificities of real estate market, products, types and/ or target groups Internet usage, online co-creation, information sharing and speed of decision making are key drivers for a greater adoption Imagine a world without email...the same will happen with SM
  3. 3. An overview of the most valuabletools
  4. 4.  Search Linkedin (professional relationships) Facebook (relationships) Youtube (video) Twitter (conversation & Up-rise) Foursquare (location based services) Pinterest (scratchbook 2.0) Crowdsourcing, crowdfunding (collaboration) ...new apps coming out every week or so
  5. 5. Case study
  6. 6.  People are interested in the neighborhood Our agents know the neighborhoood like no one else Our agenst will share info to dialogue (twitter) inform (facebook) or help (foursquare) people When “people” become “buyers” they will trust us
  7. 7.  Traditional advertisement as we further decline in trems of impact Content drives traffic, not ads
  8. 8. 1. Social media can be very rewarding, but don’t do it unless you really mean it.2. Engage in conversations with your customers to understand what lives amongst them3. Identify your domain of expertise and publish about it4. Share what you find with every one who follows you5. If you have no digital identity, you don’t exist anymore (for some people)

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