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NPNG Ad Muscle Marketing Campaign Presentation

No Pain, No Gain the Movie College Advertising Course Presentation

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NPNG Ad Muscle Marketing Campaign Presentation

  1. 1. Target Market Is there an actual Gay Market for NPNG? • Gay men with focus on specified concentrations of gay communities in US Metropolitan Areas • 600,000 same-sex HH (Census 2000)
  2. 2. Target Market • Highest buying power per capita of any minority group – 2003 Estimated Buying Power: $485 billion – 2005 Estimated Buying Power: $610 billion • Large market with dual-income lifestyles = high discretionary spending
  3. 3. Consumer Profile Meet Steve
  4. 4. Target Audience • Generation X (26-39) • White, gay men • Geographic focus by metropolitan cities
  5. 5. Target Audience Highest percentage of men participating in the Census were in the Generation X Ranges.
  6. 6. Target Audience • $45,000 Annual Income ($90,000 Dual Income) + no children = High Discretionary Spending for NPNG • Most Active DVD Purchasers
  7. 7. Objectives March 13 – May 2 • Awareness • Purchase Intent (Sales) • Action • Profit
  8. 8. Public Relations • Cruise Sweepstakes • Press Releases – Entertainment editors – Print publications
  9. 9. Indoor Advertising • Gay Venues – Bars – Clubs – Hangouts – Cafés/ Restaurants
  10. 10. Indoor Advertising • Gyms – Gay and straight ads – Posters – T-shirts
  11. 11. Nontraditional Advertising • Starving Artists – Sand – Graffiti
  12. 12. Online Advertising • Internet • AdWords • Zigbar’s Blog
  13. 13. Budget
  14. 14. Conclusion • Target Generation X, white, gay men • High disposable income • Geographic focus on 8 highly gay concentrated cities • Support AIDS and cruise sweepstakes • Zigbar’s blog and gay venues/ websites • Run concurrently with mainstream campaign
  15. 15. Nothing is stronger than the mind.

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No Pain, No Gain the Movie College Advertising Course Presentation

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