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  1. 1. 4951A007 Jillian 4951A022 Johnson
  2. 2. What is KTO? <ul><li>Korea Tourism Organization </li></ul><ul><li>Since 1962 </li></ul><ul><li>26 overseas offices </li></ul><ul><li>Promoting Korea as a top travel destination </li></ul>
  3. 4. Objective 1)Inbound Tourism Promotion to attract inbound tourists 2)Research & Development, Publication of Promotional Collaterals 3) Cooperation with the local government & the tourism industries
  4. 5. 4) Intrabound Tourism Promotion & Improvements of the Tourism Environment 5) Tourism Exchanges between North & South Korea 6) Resort Development & Consulting
  5. 6. 2013 Medium-term Goals <ul><li>To attract 11 million foreign tourists </li></ul><ul><li>To hold 1,000 international conventions </li></ul><ul><li>To receive at least an 86% rating in foreign tourists satisfaction </li></ul><ul><li>To maintain the top [AA] rating for customer satisfaction </li></ul>
  6. 7. 5 Strategies To strengthen To stimulate To Cooperate To build To build integrated marketing activities for further penetration of the global market further growth of the tourism industry with other organizations to boost the competitiveness of the tourism industry a foundation for “green” tourism a sustainable management system
  7. 8. Reference http:// =137 http:// http://