Company Profile Q109


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AXIOMTEK company profile

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  • Company Profile Q109

    1. 1. Company Profile Global Marketing March 26 th , 2009
    2. 2. About AXIOMTEK
    3. 3. <ul><li>Provide Embedded Technology </li></ul><ul><li>and Value-added Services </li></ul><ul><li>to Support Our Partners </li></ul><ul><li>in the Lead of Vertical Domains   </li></ul>Our Mission
    4. 4. Core Values
    5. 6. Passion Integrity Innovation Uncompromising Honesty Passion for Excellence Encourage for Innovation Core Values
    6. 8. Outlines and Organization
    7. 9. <ul><li>Company Founded in 1990 </li></ul><ul><li>Comprehensive Product Line in the Field </li></ul><ul><ul><li>Industrial Computers </li></ul></ul><ul><ul><li>Embedded Computing Platforms </li></ul></ul><ul><ul><li>Panel Computers, Embedded Systems (eBox series) </li></ul></ul><ul><ul><li>Network Appliances </li></ul></ul><ul><ul><li>HMI, Data Acquisition & Control </li></ul></ul><ul><ul><li>Acquires EtherWAN Industrial Ethernet/Fiber Switches </li></ul></ul><ul><li>Listed on Taiwan Stock Exchange Market Since 2005 </li></ul><ul><li>Ranked 682th on the Top 1000 Enterprises and Ranked 89th of the Best Operation Performance in Taiwan (2006) </li></ul>Today…
    8. 10. Triangle Development & Vertical Approaches Business Development for embedded World Design Services Board Level OEM/ODM Integrated Services iSEC System Platforms Mass Custom Services Flexibility & Time-to-Market EtherWAN Networking ADS Display & Power AXIOMTEK Computing Gaming ITS Gaming HMI Network Appliance Security Industrial Automation Digital Signage Medical
    9. 11. AXIOMTEK Business Strategy <ul><li>Product Strategy: </li></ul><ul><ul><li>Embedded boards and modules </li></ul></ul><ul><ul><ul><li>Concentrate R&D resources on Intel leader accounting development </li></ul></ul></ul><ul><ul><ul><li>Emphasize on green-earth with responsibility for low-power solutions </li></ul></ul></ul><ul><ul><ul><li>Support embedded OS porting services of XPe, WinCE, Linux and QNX </li></ul></ul></ul><ul><ul><li>Systems and platforms </li></ul></ul><ul><ul><ul><li>Challenge high expansion slot with fanless solutions for new compact IPC series </li></ul></ul></ul><ul><ul><ul><li>Dedicated eBOX platforms to approach vertical markets of transportation, medical and digital signage, etc. </li></ul></ul></ul><ul><ul><li>Touch panel computer </li></ul></ul><ul><ul><ul><li>Leading player of complete touch panel computers </li></ul></ul></ul><ul><ul><ul><li>Value-add I/O and SCADA for automation HMI series </li></ul></ul></ul><ul><ul><ul><li>Enhance regulation and certification for heavy duty applications </li></ul></ul></ul>
    10. 12. Embedded Core Technology vs. Vertical Applications Embedded Board Level Development EmCo technology CPU Core logic, VGA, LAN, super IO chipsets, BIOS <ul><li>Vertical Ready Platforms </li></ul><ul><li>Value-added creativity for vertical applications </li></ul><ul><li>Quick HW, BIOS, EOS and system design, and meet particular </li></ul><ul><li>certification per request </li></ul><ul><li>Develop new business model with channel partners, e.g. KA and OEM </li></ul><ul><li>Open business model with alliance partners, e.g. software companies </li></ul>Application Computing Platforms
    11. 13. Product Strategy and Directions Product Lines Embedded Boards System & Platforms Panel Computers AXIOMTEK Sectors Industrial Ethernet iMB COM/ODM IPC eBOX NA Industrial HMI Medical PC KIOSK PPC Media Con. Ind. Switches Industrial Display DP Solutions DSA Platforms EW/ADS Sectors EMB
    12. 14. Sales Forces of AXIOMTEK Group Automation eGeneral Platforms AXIOMTEK product lines RSM for channel partner development Infotainment Gaming OEM/ODM BDM for KA development ADS EW Infrastructure EMB COM/ODM eBOX/IPC NA MPC HMI iCON Medical KIOSK/DSA iMB
    13. 15. Embedded Boards & Modules Embedded Boards & Modules EMB COM/ODM iMB Mini ITX, Micro ATX, ATX FF for gaming, POS, KIOSK and DS Capa, Petit, EPIC, Pico-ITX, PC/104, slot-SBC FF for medical, automation, transportation ETX, STX, COM Express and custom design <ul><li>Core Competences: </li></ul><ul><li>Experienced on embedded board design and leader account with Intel, AMD and VIA </li></ul><ul><li>Custom BIOS with various VGA/LCD and multiport IO support </li></ul><ul><li>Wide temp. design capability for heavy-duty industrial applications </li></ul>
    14. 16. Systems and Platforms Systems and Platforms General IPC/eBOX eBOX for Transportation eBOX for Communication Appliance eBOX for Infotainment Cost-effective, expansible for general Industrial Fanless, high intensive graphic, gaming, DS, KIOSK Fanless, heavy-duty embedded system, battery backup Multiport Ethernet for NA <ul><li>Core Competences: </li></ul><ul><li>Quick ID/ME/SE custom design </li></ul><ul><li>Heavy-duty design capabilities; extended temp., fanless, anti-vibration, EMS and ESD </li></ul><ul><li>Embedded OS and API capability to value-add custom systems </li></ul>
    15. 17. Panel Computing Platforms Panel Computing Platforms General PPC Medical PC KIOSK ODM HMI Automation P1000 metal series P2000 plastic series Fanless, heavy-duty systems, optional SCADA and IO Medical approval solutions, fanless and expansible ODM driven, integration capability w/ peripherals of card reader, scanner, RFID, etc. <ul><li>Core Competences: </li></ul><ul><li>Experienced in touch panel computer system design for HMI, Medical, Kiosk, etc. </li></ul><ul><li>RISC and CISC design capability, Integrated IO to be a Soft PLC HMI </li></ul><ul><li>Value-add system with remote and local diagnostic functions </li></ul><ul><li>Experienced in peripherals integration for KIOSK/POS applications </li></ul><ul><li>Specific environmental design capability with certification by request </li></ul>
    16. 18. What Directions We are Approaching Industrial Ethernet as a leader in connectivity GP Electric Marine ITS IP security … Quick design services of IPC/eBOX for vertical platforms GP NA Medical DSA Leading player of complete touch panel computers GP Vehicle Medical KIOSK HMI … … DSA
    17. 19. AXUS YT Yang President ADS Light Tseng President EtherWAN Mitch Yang CEO & President AXCN Yaping Chen President AXEU Bill Shen President AXIOMTEK YT Yang Chairman AXIOMTEK Group Org. AXCA AXGM AXFR AXIL EtherWAN USA AXMA, AXNJ, AXNH, AXPA AXPL ADS China AXBJ AXSH AXSZ AXDG
    18. 20. ADM Yaping C.(S) IMB Manuf. Henry L. RBU2 Jason Y. RBU1 YT Y.(S) ACP Peter P. ECP David C. Finance Accounting HR & GA Euro. USA Subsidiary TW Japan Emerging System Integration Operation in China ECP Electronic Engineering I BIOS Electronic Engineering II Mechanical Engineering PPC/eBOX IPC Shareholders Chairman & CEO YT Yang Board of Directors Audit Committee System Engineering BDM China Subsidiary Global Marketing COO Yaping Embedded OS HMI NA Account Sales Supply Chain Quality Engineering QA / CS MIS Manufacture Engineering QC Integration Golden Y. QE & CS Yaping C.(S) AXHQ AXIOMTEK, Headquarters As of March 1, 2008 Advanced Design Software Engineering
    19. 21. . . Shanghai . Düsseldorf Paris Taipei 1990 AXIOMTEK 2004 EtherWAN 2007 ADS Shenzhen Beijing Warsaw Global Development 2008 forcast Tokyo Donggun Donggun MA AXUS NJ NH PA FL IL TX CA CA AXEU AXCN . . . . . . . . . . . . . . 7 1 - 1 - China ADS 12 - 1 - 1 Taiwan 400 1 1 2 3 Taiwan 8 - 1 1 1 - 2 Logistics Hubs 681 20 108 18 62 6 48 Employee R&D / Engineering Manufacturing Plants Sales Offices Region Company 1 1 1 Taiwan EtherWAN - - 1 Americas - - 3 Europe 5 7 23 Total - - 1 Japan 1 2 3 China AXIOMTEK 1 1 9 Americas
    20. 22. Engineering Manpower in 2008 LCD BIOS support, Customer Applications Consulting, FAQ 9 Application Eng. Chassis & ID Design 16 Mechanical Eng. 130 Total System Integration and Verification 11 System Eng. DVT, QE, FCC,CE 19 Quality Eng. Windows CE, XP Embedded, QNX, Embedded Linux, BIOS Porting, TCP/IP Protocol, Serial Server, POE 25 Software Eng., Embedded OS, BIOS, Driver Industrial Computer and Network HW Design 50 Electronic Eng. Capability Manpower Function
    21. 23. Sales Distribution
    22. 24. Regional Distribution
    23. 25. ECP IPC PPC/eBox NA 16.8% 21.2% 17.0% 6.9% 10.0% HMI/DAC 5 10 15 20 25 17.3% Others 10.8% iCOM (EtherWAN) Product Distribution (included EtherWAN)
    24. 26. <ul><li>Achieve US$200 millions worldwide revenue in 2010 </li></ul><ul><li>Develop as channel leader in our industries </li></ul><ul><li>Become a leader of Industrial Ethernet solutions in ITS market </li></ul><ul><li>Explore Gaming market and build up core competence of GMM technology </li></ul><ul><li>Establish long-term core competences of computing, networking and display technologies to serve industrial world </li></ul><ul><li>Model of community responsibility and enterprise value </li></ul>Where We Want to Be
    25. 27. Manufacturing Capacity Quality Assurance IT Infrastructure
    26. 28. <ul><li>Flexible production capability and assembly line </li></ul><ul><li>Professional CPU card, motherboard, embedded board, module, add-on card, hub, switch manufacturer </li></ul><ul><li>RoHS compliance PCB assembly line </li></ul><ul><li>Chassis manufacturing, engineering and design </li></ul><ul><li>Quality assurance system </li></ul><ul><li>ISO-9001 / ISO-14000 certificates </li></ul><ul><li>Clean room </li></ul>Manufacturing Capability Assembly Line Clean Room SPI: Solder Paste Inspection
    27. 29. Professional Sony SMT Lines (RoHS Compliance) Computerized Dual Wave Lead-free Soldering Furnace N2 Lead-free Soldering System
    28. 30. Best in Class Process High Capacity & Efficiency
    29. 31. ICT Test (I n-circuit Test ) AOI Machine - Automated Optical Inspection System
    30. 32. Chassis Design, Engineering, Manufacturing
    31. 33. <ul><li>Reliability and Compatibility </li></ul><ul><ul><li>SW and HW compatibility test </li></ul></ul><ul><ul><li>Networking test </li></ul></ul><ul><ul><li>Power on/off </li></ul></ul><ul><ul><li>Environment, Vibration, Drop etc. </li></ul></ul><ul><li>SIT (Signal Integration Test) </li></ul><ul><ul><li>High/Low speed signals and power signal verification </li></ul></ul><ul><ul><li>Graphic (VGA, LCD interface), LAN, USB signals verification </li></ul></ul>Lab: Temperature/Humidity Lab: Vibration test Lab: Drop test Design Verification
    32. 34. <ul><li>EMI/EMC </li></ul><ul><ul><li>EMI Chamber (7M * 4M * 3M) </li></ul></ul><ul><ul><li>Conducted Testing Lab </li></ul></ul><ul><ul><li>ESD, Surge and EFT Testing Lab </li></ul></ul><ul><ul><li>Debugging Lab </li></ul></ul>EMI/EMC Chamber Conducted Lab Design Verification
    33. 35. Global Infrastructure SAP ERP/HR eRMA Business Intelligence Global VPN Network Website/ Partner Zone Internet AXUS AXCN AXEU Prospects eService MIC/DCC Webflow Premier Partners Customers Internal View: Function-oriented Structure External View: Customer-oriented Structure <ul><li>Global IT infrastructure to be flat of our communication barrier </li></ul><ul><ul><li>Implement comprehensive Information Systems to innovate processes and to gain competitive edges </li></ul></ul><ul><ul><li>Build Global VPN to facilitate Global Collaboration </li></ul></ul><ul><ul><li>Rollout SAP ERP in all subsidiaries to achieve Global Operations </li></ul></ul><ul><ul><li>eRMA, eService and Website/Partner Zone to deliver Global Services </li></ul></ul>Shop Floor System
    34. 36. Awards and Recognitions Embedded Partner (Microsoft Windows) Communication Alliance (Intel Associate Member) Best Customer (VIA, 2006) Best Customer (Intel, 2005) Won Award “ Symbol of Excellence” In Taiwan (1999) Product of the Year (Internet Telephony,1999) Product: AX6122 Best of Show (CT EXPO, Spring 2000) Product: AX6149A Best of Show (CT EXPO, 2001) Product: AX6113 Best Product Award (French PC Achat, 2006) Product: ExBoot NSTL Standard Product: SBC8168VEE Product of the Year (CTI Magazine, 1998) Product: AX6151A Best of Show (CTI EXPO, Fall 1998) Product: AX6151A Best of Show (CTI EXPO, Spring 1998) Product: AX6156E Best of Show (CT EXPO, Fall 1999) Product: AX6153
    35. 37. Thank You