Honeyson Joseph D MCA tkmce kollam http://www.facebook.com/honeydev ShotCode
CONTENTS <ul><li>Introduction </li></ul><ul><li>History </li></ul><ul><li>Comparison with Barcodes </li></ul><ul><li>Worki...
http://www.facebook.com/honeydev Introduction <ul><li>ShotCode is a circular barcode created by High Energy Magic of Cambr...
<ul><li>ShotCodes are offline web links. </li></ul><ul><li>When captured by a mobile camera, ShotCodes instantly and effor...
<ul><li>ShotCodes are designed to be read with any regular camera found on mobile phones, without the need to purchase oth...
History <ul><li>ShotCode was created in 1999 at the University of Cambridge when researching a low cost vision based metho...
<ul><li>In 2005 High Energy Magic sold the entire SpotCode project to OP3, a Swedish/Dutch company .  </li></ul><ul><li>Af...
ShotCode V/S Barcode <ul><li>Stores mobile URL.  </li></ul><ul><li>Read by mobile phone camera & ShotCode s/w. </li></ul><...
What are the things needed for ShotCode ? <ul><li>For ShotCode to function a mobile phone needs the following:- </li></ul>...
Working Principle <ul><li>Object hyperlinking   </li></ul><ul><li>It is a new technique that refers to extending the Inter...
Object hyperlinking Block diagram http://www.facebook.com/honeydev
An object hyperlinking system requires seven components:- http://www.facebook.com/honeydev <ul><li>A physical or virtual t...
Types of Tags <ul><li>SMS tags  </li></ul><ul><li>Virtual tags  </li></ul><ul><li>Text-based tags </li></ul><ul><li>Graphi...
Graphical tags <ul><li>A graphical tag consists of an image on a marker, which can be read by a mobile telephone camera.  ...
Graphical tags advantages  <ul><li>They are easy to understand and cheap to produce.  </li></ul><ul><li>They can also be p...
ShotCode Steps involved <ul><li>Start the Application </li></ul>http://www.facebook.com/honeydev <ul><ul><li>2. Take a sha...
How ShotCodes work ?   <ul><li>The circular sequence of black and white blocks represents a URL.  </li></ul><ul><li>ShotCo...
ShotCode S/W <ul><li>The phone software High Energy Magic's &quot;ShotReader“. </li></ul><ul><li>Its for free and is only ...
<ul><li>The ShotCode software, ‘reads’ the camera’s picture of a ShotCode and prompts the browsers to surf to a particular...
<ul><li>The ShotReader detects tags passing across its camera in real-time, and marks the currently selected tag with a re...
<ul><li>The average response time for Shotcode is 5-7 seconds. </li></ul><ul><li>i.e.,Time required to scan the shot proce...
How accessible is your (mobile) website? <ul><li>Web test </li></ul><ul><li>(based on average use of a Nokia 7610) ‏ </li>...
<ul><li>Web test </li></ul><ul><li>( based on average use of a Nokia 7610 ) ‏ </li></ul><ul><li>The web address : </li></u...
What is actually happening ? <ul><li>The decoded ShotCode information from client phone is sent to OP3’s servers. </li></u...
Block diagram showing the working of  ShotCode <ul><li>ShotCode </li></ul>http://www.facebook.com/honeydev Mobile Phone Sh...
ShotCode advantages : <ul><li>Lightning fast </li></ul><ul><li>Stable and compact client software (~17kb). </li></ul><ul><...
Supported Phones <ul><ul><li>Sony Ericsson </li></ul></ul><ul><ul><li>Nokia </li></ul></ul><ul><ul><li>Motorola </li></ul>...
Where are the ShotCodes found ?? <ul><li>ShotCodes can be printed on almost all printable and displayable media such as:- ...
<ul><li>ShotCodes can be printed on almost any kind of object with any kind of printer. </li></ul><ul><li>It has to be mad...
<ul><li>On Active Displays such as LCD screens. </li></ul>http://www.facebook.com/honeydev <ul><li>On hoardings in a publi...
<ul><li>On Clothing. </li></ul>http://www.facebook.com/honeydev <ul><li>On Printed materials. </li></ul>
<ul><li>On a picture. </li></ul>http://www.facebook.com/honeydev
Who are providing these ShotCodes ? <ul><li>ShotCodes are used by large and smaller companies as a marketing tool for thei...
Conclusion <ul><li>The technology currently is gaining much of popularity in Europe such as England ,Holland ,Sweden ,Denm...
THANK YOU http://www.facebook.com/honeydev
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Shotcode

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Shotcode

  1. 1. Honeyson Joseph D MCA tkmce kollam http://www.facebook.com/honeydev ShotCode
  2. 2. CONTENTS <ul><li>Introduction </li></ul><ul><li>History </li></ul><ul><li>Comparison with Barcodes </li></ul><ul><li>Working Principle </li></ul><ul><li>ShotCode Software </li></ul><ul><li>ShotCode Working </li></ul><ul><li>Advantages </li></ul><ul><li>Conclusion </li></ul>http://www.facebook.com/honeydev
  3. 3. http://www.facebook.com/honeydev Introduction <ul><li>ShotCode is a circular barcode created by High Energy Magic of Cambridge University. </li></ul><ul><li>It uses a dartboard-like circle, with a bulls eye in the centre and data circles surrounding it. </li></ul>
  4. 4. <ul><li>ShotCodes are offline web links. </li></ul><ul><li>When captured by a mobile camera, ShotCodes instantly and effortlessly take users to any desired location on the internet. </li></ul><ul><li>The technology reads data bits from these data circles by measuring the angle and distance from the ‘bulls eye’ for each. </li></ul><ul><li>ShotCodes are easy to make and can be tied to any web address. </li></ul>http://www.facebook.com/honeydev
  5. 5. <ul><li>ShotCodes are designed to be read with any regular camera found on mobile phones, without the need to purchase other specialized hardware. </li></ul><ul><li>The only extra specification needed is the ‘ShotCode software’ to be installed on your mobile. </li></ul><ul><li>The circular design makes it possible for software to detect the angle from which the ShotCode is read. </li></ul>http://www.facebook.com/honeydev
  6. 6. History <ul><li>ShotCode was created in 1999 at the University of Cambridge when researching a low cost vision based method to track locations. </li></ul><ul><li>Its name then was SpotCodes. </li></ul><ul><li>In 2003 ,High Energy Magic Ltd. commercialized research from the University of Cambridge Computer Laboratory. </li></ul>http://www.facebook.com/honeydev
  7. 7. <ul><li>In 2005 High Energy Magic sold the entire SpotCode project to OP3, a Swedish/Dutch company . </li></ul><ul><li>Afterwards the name was changed from SpotCode to ShotCode. </li></ul><ul><li>OP3 brought ShotCodes into the market by later half of 2006. </li></ul><ul><li>Heineken was the first company to officially use the ShotCode technology. </li></ul>http://www.facebook.com/honeydev
  8. 8. ShotCode V/S Barcode <ul><li>Stores mobile URL. </li></ul><ul><li>Read by mobile phone camera & ShotCode s/w. </li></ul><ul><li>Datacircles used. </li></ul><ul><li>Angle and distance from the bulls eye provides data. </li></ul><ul><li>Stores variety of data such as details of an item in a grocery store. </li></ul><ul><li>Read by optical scanners called barcode readers. </li></ul><ul><li>Printed parallel lines used. </li></ul><ul><li>Widths and spacing of parallel lines determine data. </li></ul>http://www.facebook.com/honeydev X
  9. 9. What are the things needed for ShotCode ? <ul><li>For ShotCode to function a mobile phone needs the following:- </li></ul><ul><li>A Camera. </li></ul><ul><li>ShotCode s/w ‘ShotReader’ installed on it. </li></ul><ul><li>GPRS support. </li></ul><ul><li>Mobile internet ready. </li></ul>http://www.facebook.com/honeydev
  10. 10. Working Principle <ul><li>Object hyperlinking </li></ul><ul><li>It is a new technique that refers to extending the Internet to objects and locations in the real world. </li></ul><ul><li>It does so by attaching tags with URLs to tangible objects or locations. </li></ul><ul><li>These tags can then be read by a wireless mobile device and information about objects and locations retrieved and displayed. </li></ul>http://www.facebook.com/honeydev
  11. 11. Object hyperlinking Block diagram http://www.facebook.com/honeydev
  12. 12. An object hyperlinking system requires seven components:- http://www.facebook.com/honeydev <ul><li>A physical or virtual tag. </li></ul><ul><li>A means of reading tags. </li></ul><ul><li>A mobile device. </li></ul><ul><li>Additional software for the mobile device. </li></ul><ul><li>A digital wireless network. </li></ul><ul><li>Information on each linked object.. </li></ul><ul><li>A display to view the information on the linked object. </li></ul>
  13. 13. Types of Tags <ul><li>SMS tags </li></ul><ul><li>Virtual tags </li></ul><ul><li>Text-based tags </li></ul><ul><li>Graphical tags </li></ul>http://www.facebook.com/honeydev
  14. 14. Graphical tags <ul><li>A graphical tag consists of an image on a marker, which can be read by a mobile telephone camera. </li></ul><ul><li>The design of such coding schemes include:- </li></ul><ul><li>Information about the tag. </li></ul><ul><li>Arrangements to work under all conditions. </li></ul>http://www.facebook.com/honeydev
  15. 15. Graphical tags advantages <ul><li>They are easy to understand and cheap to produce. </li></ul><ul><li>They can also be printed on almost anything, including clothing. </li></ul><ul><li>Particularly attractive form of tagging, and camera phones can easily read them. </li></ul>http://www.facebook.com/honeydev
  16. 16. ShotCode Steps involved <ul><li>Start the Application </li></ul>http://www.facebook.com/honeydev <ul><ul><li>2. Take a sharp Picture </li></ul></ul><ul><ul><li>3. You are automatically connected </li></ul></ul>
  17. 17. How ShotCodes work ? <ul><li>The circular sequence of black and white blocks represents a URL. </li></ul><ul><li>ShotCodes has to be at least 3-5 centimetres in diameter. </li></ul><ul><li>The ShotCode reader understands this code and connects the end users mobile phone to the location. </li></ul>http://www.facebook.com/honeydev
  18. 18. ShotCode S/W <ul><li>The phone software High Energy Magic's &quot;ShotReader“. </li></ul><ul><li>Its for free and is only around 17kB. </li></ul><ul><li>It can be downloaded directly from www.shotcode.com/download . </li></ul><ul><li>One can choose the coresponding s/ws for the phone, as brand and models separately provided as a list in the site. </li></ul>http://www.facebook.com/honeydev
  19. 19. <ul><li>The ShotCode software, ‘reads’ the camera’s picture of a ShotCode and prompts the browsers to surf to a particular site. </li></ul><ul><li>Works lightening fast and can manage ShotCodes captured under virtually any angle. </li></ul><ul><li>Any mobile internet address (no matter how large the URL is) can directly be accessed within 1 click. </li></ul>http://www.facebook.com/honeydev
  20. 20. <ul><li>The ShotReader detects tags passing across its camera in real-time, and marks the currently selected tag with a red cross (see above picture). </li></ul>http://www.facebook.com/honeydev
  21. 21. <ul><li>The average response time for Shotcode is 5-7 seconds. </li></ul><ul><li>i.e.,Time required to scan the shot process it and provide with the results intended. </li></ul>http://www.facebook.com/honeydev
  22. 22. How accessible is your (mobile) website? <ul><li>Web test </li></ul><ul><li>(based on average use of a Nokia 7610) ‏ </li></ul><ul><li>The web address : http://www.google.com   </li></ul><ul><li>Number of clicks needed: 38 </li></ul><ul><li>Number of clicks needed using OP3´s ShotCode technique : 2 </li></ul><ul><li>Number of clicks saved : 36   </li></ul><ul><li>Total time saved : 46 seconds </li></ul>http://www.facebook.com/honeydev
  23. 23. <ul><li>Web test </li></ul><ul><li>( based on average use of a Nokia 7610 ) ‏ </li></ul><ul><li>The web address : </li></ul><ul><li>http://http://www.cricketnext.com/scorecard/web3/file/auint2122008.html   </li></ul><ul><li>Number of clicks needed: 153 </li></ul><ul><li>Number of clicks needed using OP3´s ShotCode : 2 </li></ul><ul><li>Number of clicks saved : 151 </li></ul><ul><li>Total time saved : 184 seconds </li></ul><ul><li>Reference:- http://www.op3.com/en/brochures </li></ul>http://www.facebook.com/honeydev
  24. 24. What is actually happening ? <ul><li>The decoded ShotCode information from client phone is sent to OP3’s servers. </li></ul><ul><li>The OP3 server finds the URL corresponding to the look-up no. and routes to the right server. </li></ul><ul><li>At server the user & request are identified. </li></ul><ul><li>Then the response is then sent back to the client phone. </li></ul>http://www.facebook.com/honeydev
  25. 25. Block diagram showing the working of ShotCode <ul><li>ShotCode </li></ul>http://www.facebook.com/honeydev Mobile Phone ShotCode S/W S E R V E R OP3 Server Response from Server Decoded request Mobile towers <ul><ul><li>User & request are identified </li></ul></ul>Response
  26. 26. ShotCode advantages : <ul><li>Lightning fast </li></ul><ul><li>Stable and compact client software (~17kb). </li></ul><ul><li>Omni directional. </li></ul><ul><li>Cost effective. </li></ul><ul><li>Easy to alter. </li></ul>http://www.facebook.com/honeydev
  27. 27. Supported Phones <ul><ul><li>Sony Ericsson </li></ul></ul><ul><ul><li>Nokia </li></ul></ul><ul><ul><li>Motorola </li></ul></ul><ul><ul><li>Samsung </li></ul></ul><ul><ul><li>LG </li></ul></ul><ul><ul><li>BenQ-Siemens </li></ul></ul><ul><ul><li>Sagem </li></ul></ul><ul><ul><li>Orange </li></ul></ul><ul><ul><li>Vodafone </li></ul></ul>http://www.facebook.com/honeydev Almost all leading phones and their models are supported. Some of the leading phones include:-
  28. 28. Where are the ShotCodes found ?? <ul><li>ShotCodes can be printed on almost all printable and displayable media such as:- </li></ul><ul><li>Paper </li></ul><ul><li>Hoardings </li></ul><ul><li>Walls </li></ul><ul><li>Active displays </li></ul><ul><li>Fabric </li></ul><ul><li>Wood, etc…. </li></ul>http://www.facebook.com/honeydev
  29. 29. <ul><li>ShotCodes can be printed on almost any kind of object with any kind of printer. </li></ul><ul><li>It has to be made sure that the contrast is clear (black&white) and that reflection is kept to a minimum. </li></ul><ul><li>Almost all offline materials are compatible (fabric, concrete, wood, etc) as long as the contrast is clear enough. </li></ul>http://www.facebook.com/honeydev
  30. 30. <ul><li>On Active Displays such as LCD screens. </li></ul>http://www.facebook.com/honeydev <ul><li>On hoardings in a public place. </li></ul>
  31. 31. <ul><li>On Clothing. </li></ul>http://www.facebook.com/honeydev <ul><li>On Printed materials. </li></ul>
  32. 32. <ul><li>On a picture. </li></ul>http://www.facebook.com/honeydev
  33. 33. Who are providing these ShotCodes ? <ul><li>ShotCodes are used by large and smaller companies as a marketing tool for their products, some of the leading one’s include:- </li></ul>http://www.facebook.com/honeydev
  34. 34. Conclusion <ul><li>The technology currently is gaining much of popularity in Europe such as England ,Holland ,Sweden ,Denmark ,Turkey etc. </li></ul><ul><li>Its simplicity in operation & attractive nature is likely to make it a major m-commerce tool in the future. </li></ul><ul><li>More than a 1,000,000,000,000 ShotCodes have already been made and used. </li></ul><ul><li>Today over 400 phone models are supported and the list is growing. </li></ul><ul><li>Within five years the company is planning to launch ShotCodes worldwide. </li></ul>http://www.facebook.com/honeydev
  35. 35. THANK YOU http://www.facebook.com/honeydev

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